Category: Web Marketing

Techniques that Drive Traffic To Your Site

List-building the easy way

Traffic-boosting techniques

So you’ve finally set up a website packed with very useful information which you think will benefit your visitors. Day to day you update your website with the most recent information by publishing articles, while hoping people will visit it and find your content useful.

But day in day and day out you check your website traffic stats just to find there are no comments and very low impressions. One reason for this and maybe the main reason is, nobody knows about your website.

You see, there are millions of website on the World Wide Web, so when you put your website up on Web, no one will know about it if you do not announce it. By this I mean that you need to drive traffic to your website. That having been said, the next question becomes…HOW? The answer to that question is the topic of this post.

The following website traffic techniques are in no particular order of importance, but each one is an important cog in your “drive traffic to my website” machine, and you can start using them now to get traffic moving to your website.

Search engine submissions to audio postcards

Submitting or Adding Your Site to Major Search Engines – Search engines submission will increase your Page Ranking position, such that when your web page is ranked in a high position on the SERPs (Search Engine Result Pages), your website will be easily searched and seen by Internet users as long as your pages contain the user’s search term.
Focus on the major search engines such as Google , Yahoo and MSN. Just don’t use the free submission service or fee submission which will submit to many search engines because those services might hurt your page ranking as many of them have been banned by the major search engines.

Pay-per-click (PPC) Marketing – If you have set up a sufficient enough marketing budget, you could use Pay-per-click (PPC) marketing service provided by Google (Google Adwords) & Yahoo. PPC is one of more effective ways to drive traffic to your website, as long as you have the budget for it.

Audio Postcard for email marketing – The Web has been around for only a short time, comparatively speaking, but it has gone through a number of revolutions, so to speak. The once silent web can now talk in the form of videos, audio tools and integrated human voice audio clips, all of whch are now being used to help you to promote your website.

Because the human voice has the power to influence, motivate, and persuade prospects to click “Order Now” buttons faster and with less resistance, AudioGenerator.com is a very powerful tool you can use to help you drive significant traffic to your website.

Press releases to link trading

Press Announcements/Releases – A Press Announcement/Release can be one of the most effective methods of creating backlinks to your website and it really help in your page rank positions. Websites like prweb.com  will provide FREE press release/announcement service, and you can utilize it to drive traffic to your website.

Article Submissions – Articles submission to article banks and directories is one of the best ways to expose your website to the public. There are many visitors that frequent these sites to look for related information and your articles could be among their search results … if you submit them.

Trade Link Request and One Way Incoming Links – One search engine optimization technique is to have as many incoming links to your website as possible. You could request to trade links or link exchanges with other webmaster, but be mindful of “Best Practices” when performing such activities.

One way incoming link occurs when another website links to yours without the need of you to link back to it. If your website has useful information to other websites, they probably will add a link to their website and link to yours. There are many websites that provide one-way links service, but almost all of them require a monthly or yearly subscription fee.

RSS feeds to viral marketing, blogs and forums

RSS Feed – Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary or Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication.

Viral Marketing – Viral marketing is another way to say “word-of-mouth”. On the Web, “word-of-mouth” spread very fast thru email. The key to successful viral marketing is to send out something that people want to share. That can be anything from a joke, funny story or link to a home-made video and put your website link in it.

Blogs and Forums – Blogs & forums invite comments from readers and most of them will allow you to leave a link in your signature line. This is another way to create back-links and drive traffic to your website.

 

Increase Traffic to Your Site With Five Proven Strategies


There are so many ways that you can promote your Web business or website that it can seem overwhelming. Some methods are more effective than others. So how do you know which ones will work. These five methods are proven to generate traffic to your site as well as generating income for you.

Offer good quality freebies

One thing that appeals to everyone is “free.” If it is free people will take it. Think about all the samples of perfumes given away at department stores. Do you really want a small sample of perfume? Probably not! But you take it anyway simply because it is free and someone is nice enough to offer it to you. This same principle applies with information or services offered via your website. However, you must make sure that the freebie is of reasonable value.

You can send out free newsletters, free email courses, or offer a free trial period. some traditional items that have been given away in the past – and still are in some instances – were free credit reports and free PC scans. These freebies are what we in the marketing field like to call “teasers”.

By running the free credit report or PC scan, the vendor/marketer gives himself/herself the opportunity to do business with customers by repairing/removing their problem for a fee, if something unusual is actually found on the credit profile or PC. This can be an effective way to get information to your potential customers, create sales and generate traffic to your site.

Provide useful information

Your website contains information about a service or a product that you are very knowledgeable about. You can generate traffic to your site by writing articles in your area of expertise and have them published in an ezine or an article hub or directory. Submitting to directories is often free and can be very effective in generating links back to your site.


The most effective way to use articles is to write them for free and ask in return that the publisher allow you to include a byline. A byline is a brief summary of the author and his/her credentials along with link back to his/her website. Your byline is a way in which readers will come to know you as an expert on a particular topic. This generates trust that your site is a source of credible information.

Utilize pay-per-click programs

Some search engines allow a website to purchase ranking. This is an excellent Web marketing technique in that it is effective and inexpensive. In the pay-per-click programs, your website is billed only for those who actually visit the page. This is a more effective strategy than banner ads which may be seen by millions but only used by a few.

When using the pay-per-click programs you choose keywords relative to your site’s content and when those keywords are entered into the search boxes your site will appear. If the surfer chooses to view your site, you are then billed for that click. Many pay-per-click programs offer several other benefits as well, including updated lists of commonly used keywords and tracking.

Network with other Internet marketers

Remember that there are many other individuals out there trying to succeed in this business as well. You can choose to network with those who have similar marketing ideas. When networking, you share links and refer customers to each other.

Always be very cautious when choosing a networking partner since everything that you recommend is a reflection of yourself or your product. Therefore, be certain that your networking partner is a reputable source of information. Know something about the product or service offered by reading, listening to, or by actually using the product.

Utilize offline sources of advertising

Simply because your website is online, doesn’t mean that all your advertising has to be on the Web. Advertise in newspapers, on TV or the radio. You can send out a press release to get your information to thousands of people all over the country. Pass out flyers and postcards in your neighborhood. Use your imagination to find unique ways of letting the public know about your product or service.

Utilize any or all of the above strategies. These five strategies will ensure your Web marketing success when used consistently.