The importance of good quality content to the success of your business, especially if you own a Web-based (Internet-based) business which depends solely on visitor activity, readership and support from the Internet. There have been a generous supply of quotes and adages attributed to the benefits of good content, the most popular of which is “content is king.” But others like, “content rules” and “content is the lifeblood of the Internet” are instructive of the indispensability of good quality content.
It is true that good content exists in forms other than the written word (articles, blog posts, copywriting, etc.), but other content forms often require the written word to bolster and strengthen the message being delivered. Except for video content (see article-to-video conversion resource toward end of this page) which represents the spoken word and therefore can be at times more powerful than written content, depending on the delivery. is the result of serious thought and provoking ideas delivered in a way that engages the reader, thereby creating a compelling reason for future visit(s).
This quote from an article The Importance Of Good Content, published to Genuine SEO Blog, goes even further in describing the absolute necessity of good quality content for website owners, bloggers and webmasters. Here’s the quote: ‘They say that content is the “currency” and “soul” of the web.’ Powerful in message and substance indeed, but more importantly, it suggests that without content the Web would be a struggling entity that is on the way to ruination; and we know this is far from true based on the continued growth of Internet use.
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In fact, this excerpt from the Wikipedia article titled, ‘Content is King’ drives home the message delivered by the above quote in a more deliberate and far reaching manner. It states that, ‘The phrase [content is king] can be interpreted to mean that – without original and desirable content, or consideration for the rights and commercial interests of content creators – any media venture is likely to fail through lack of appealing content, regardless of other design factors.’ So from this interpretation, the importance of to the survival of the Web is unquestionable.
That having been said however, the question then becomes how does one obtain good quality content if s/he is unable or unwilling to expend the time, energy (mostly in the form of ideas and expressions emanating from the brain), and resources to get it? The answer to this question could come in different forms, but the first thought that comes to mind is to get someone else (a capable friend, family member or relative) to create it.
However, there are other ways to obtain content, most of which entail the DIY method. There are many books available on the subject of how to create content or write articles, any of which an individual could buy and learn how to create good quality content; or s/he could visit the various eZines and article directories to get an idea of what other article writers are doing and the kind of content they are creating for their own websites. Another option is to hire a ghost writer to write fresh, good, quality content that is unique to the buyer which nobody else has or can claim. The same result cannot be expected when using articles from eZines and article directories.
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While the ghost writer option may be mostly preferred by the majority of website owners, bloggers and Web page creators, it may not be the most practical for many due to the method utilized by most ghost writers of charging by the word, which could become rather expensive over an extended period; nevertheless, those who have the ability to pay a ghost writer should utilize that service in order to avoid being penalized by the search engines for “duplicate content” or even worse, to be accused of “plagiarism” for stealing content from others. These are very serious charges for any website owner or blogger, but especially so for owners of new Web businesses who may not be able to sustain such a setback.
In conclusion, the kind of content a webmaster or blogger publishes to the Internet community, is an expression and representation of that individual and will determine the success or failure of the entity and, ultimately, the individual. So whatever type of business you own or manage it is in your best interest to insist on fresh, original, good quality content for your website or blog, especially if your business is Web-based.
More thoughts about the importance of good quality content:
“Text [written] content is particularly important for search engine placement. Without original text content, most search engines will be unable to match search terms to the content of a site.”
Note: If search engines are unable to search terms to the content of a website, they cannot and therefore will not send visitors to the website which deprives the webmaster of the most important commodity for success on the Web. That commodity is “traffic!”
“High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.”
– Kristina Halvorson, author of Content Strategy for the Web
“Writing a website copy is without a doubt, a tough and time-consuming task but remember that it reflects the company’s reputation.”
– Debra Wright for Genuine SEO Blog
“Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people – actual human beings – to create or curate it.”
– Kristina Halvorson, Content Strategy for the Web
“I went to a bookstore and asked the saleswoman, ‘Where’s the self-help section?’ She said if she told me, it would defeat the purpose.”
– The George Carlin, great, late comedian
Note: Website publishing, blog posting (blogging), creative work, such as text, graphics, images or video are all categorize under the heading of “self-help” work until we are ready, willing and able to hire someone else to do it.
As mentioned earlier, video is one example of other content forms, and I wanted to share the video below, which discusses yet another form of content. Take a look!