Discourse on the Structure of an Office Chair

Specialized purpose and use

The office chair is something which can be seen in virtually every part of the office – cubicles, CEOs’ offices, conference rooms and even in the cafeteria more frequently than not. Wherever the area may be located, the purpose of an office chair is singular: to allow area occupants to sit down comfortably and in a healthy manner.

Contrary to what many who are unfamiliar with the office furniture business may think, an office chair is no longer just a piece of furniture, but rather a carefully designed and constructed specialty item. Behind each and every office chair, there is a process of in depth thought and science being implemented for the simple, but important reason, that an improperly designed and constructed office chair can be harmful to the user’s body, and ultimately to his/her health.

The principles of ergonomics are used with office chairs to give users the comfort and safety they expect and deserve. That having been said, you’ll find below, a few key points to look for when considering an office chair.

Chair height & width

Chair height adjustment – The height of an office chair should always be easy to adjust; and in order to do this, the chair must be equipped with a pneumatic adjustment lever. This lever should be installed in a way that will allow the chair user to move his/her chair between 16 and 21 inches off the floor. This is important simply because a person sitting in such a chair needs to sit according to the height of his/her table or desk; and therefore the chair should not be too high or too low as to cause its user to slouch or strain at the desk.

The important thing to remember is the sitter’s knees should be at a lower height than his/her hips, as the proper seated position will cause to be formed, a natural “double C” of the spine, and help to provide upright support for the body.

Chair width and depth – An office chair should always be wide enough to support users of all shapes and sizes. Normal chair widths will usually vary between 17 and 20 inches; but the chair depth area is that area found from chair seat front to chair seat back. Typically the office chair depth should be large enough for a sitter to lean back against the backrest with 2 to 4 inches differential between his/her knees and the chair seat.

Armrests, backrest & swivel

Armrests – Armrests are adjustable and will allow a sitter to rest his/her elbows, arms and shoulders in as comfortable a manner as s/he would like to.

Backrest – The backrest on a typical office chair will range between 12 to 19 inches; and like all other parts of office chairs, the backrest should be adjustable (flexible?) enough to move either forwards of backwards at the user’s preference.

Swivel – Working in an office requires employees to move about; from one computer, file cabinet or other piece of office equipment. Therefore, an office chair should provide a swivel at the bottom to allow users to move freely around their area(s).

PPC in Your Affiliate Marketing Business? Profits!

About PPC

PPC is an acronym for Pay Per Click, which is one of four basic “pay for action” traffic software engines, and probably the most cost-effective way of targeted advertising on the Internet. According to an old Forbes magazine article from 2005, PPC accounted then for over 2 billion dollars a year and was expected to increase to around 8 billion dollars by the year 2008. However, as recent as 2011 Google’s reported income was over 37 billion dollars, 97% of which was derived from PPC advertising through its AdWords engine.

Let us take a quick look at how PPC platforms work – These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher rankings for specific keywords or phrases.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the bid amount in dollars you will agree to pay per click.

Monetizing PPC

How do you make money by using PPC into your affiliate marketing business? – Most affiliate programs only pay when a sale is made or a lead generated after a visitor has clicked through from your site to the advertiser’s designated landing/product page and make a purchase. Your earnings are usually not the same as they will be dependent on the web site content and the traffic market. But a PPC platform is designed to pay when a visitor clicks on any link or banner associated with the PPC program whether a sale is made or not.

The reason a website owner should incorporate PPC into into his/her affiliate marketing program is because earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based on the clicks your visitors make on the advertiser’s links and banners. Unlike some programs, you are not paid per sale or per action, but rather per click.

PPC can be very resourceful as one of the methods of monetization on your website, because with PPC platforms like Google AdSense and/or Yahoo! Bing Network (AdSense and YBN are two leading PPC platforms) ads incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your own products and services, but might click on another link or banner which interest them more. These may be some of same visitors who leave your site and never comes back.

Earning PPC commissions

You will not only get commissions from those who are just searching the web and finding products and services they really want, but you will be able to build your site’s recognition as a valuable resource. Visitors who found what they needed from you site are likely to come back and review what you are offering more closely; and then eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some additional revenue. For example, when a visitor on your site does a search in the PPC Search Engine bar (resource in addition to links and banners) and clicks on the advertiser designated listings, those advertisers’ accounts will then be debited because of that click. With this, you will be compensated based on the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who have more tendencies to purchase your products and services.

PPC and affiliate integration

What will happen if or when you integrate PPC into your affiliate program? – PPC usually have ready-to-use affiliate tools that can be easily be integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This will enable you to integrate remotely-hosted, co-branded search engine ads into your website using only a few lines of code.

The key benefits? Not only will more money be generated for you, but it is in the form of extra money on the side. Plus lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools that can be used for your affiliate program is not a waste of time, but rather another stream of income within your already established income. In other words, it’s best know more about how you can use PPC ad platforms’ resources with your affiliate program than miss out on a great opportunity to earn more profits.