promote your website – TP Javeton WebNet

What banner ads can do for you

When you are trying to make money off the articles on your website, it is important to effectively promote your website so that you will attract customers and they can see just what a good, quality site you have. There are several ways to market and promote your website, one of them being with banner ads.

Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, it may be cheaper and/or faster in the long run to start seeing significant revenue from your website advertising efforts, rather than waiting for SEO techniques to bring your site to the top of search engine results pages (SERPs).

Aside from paying to advertise on website owned by someone else, there are also free banner exchanges you can choose from, so we will look at the pros and cons of each banner advertising method below.

Free banner exchanges

Free banner exchanges are the result of various website owners (webmasters like you and other site owners) exchange each others banners in a way that allows their banner(s) to go on your site and your banner(s) to go one theirs; and although this option is free, there are two main problems with it.

First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with banners from all these other website owners. This could even work to defeat your purpose if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links.

Secondly, you have to be really careful about the types of sites that you exchange banners with, since some sites like to gather a as many banners as they can so that they can create a banner a directory or portal site and not really have any relevant or useful content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid banner ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that their owners say they do, and that they have your ad placed in a strategically conducive location which works to invite visitors to click without being too pushy.

You’ll also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page. All in all, banner ads can end up being profitable for you site if you go about it the right way; so if you do decide to check out banner advertisement as a marketing strategy, be sure to keep the above tips in mind.

Traffic-boosting techniques

So you’ve finally set up a website packed with very useful information which you think will benefit your visitors. Day to day you update your website with the most recent information by publishing articles, while hoping people will visit it and find your content useful.

But day in day and day out you check your website traffic stats just to find there are no comments and very low impressions. One reason for this and maybe the main reason is, nobody knows about your website.

You see, there are millions of website on the World Wide Web, so when you put your website up on Web, no one will know about it if you do not announce it. By this I mean that you need to drive traffic to your website. That having been said, the next question becomes…HOW? The answer to that question is the topic of this post.

The following website traffic techniques are in no particular order of importance, but each one is an important cog in your “drive traffic to my website” machine, and you can start using them now to get traffic moving to your website.

Search engine submissions to audio postcards

Submitting or Adding Your Site to Major Search Engines – Search engines submission will increase your Page Ranking position, such that when your web page is ranked in a high position on the SERPs (Search Engine Result Pages), your website will be easily searched and seen by Internet users as long as your pages contain the user’s search term.
Focus on the major search engines such as Google , Yahoo and MSN. Just don’t use the free submission service or fee submission which will submit to many search engines because those services might hurt your page ranking as many of them have been banned by the major search engines.

Pay-per-click (PPC) Marketing – If you have set up a sufficient enough marketing budget, you could use Pay-per-click (PPC) marketing service provided by Google (Google Adwords) & Yahoo. PPC is one of more effective ways to drive traffic to your website, as long as you have the budget for it.

Audio Postcard for email marketing – The Web has been around for only a short time, comparatively speaking, but it has gone through a number of revolutions, so to speak. The once silent web can now talk in the form of videos, audio tools and integrated human voice audio clips, all of whch are now being used to help you to promote your website.

Because the human voice has the power to influence, motivate, and persuade prospects to click “Order Now” buttons faster and with less resistance, AudioGenerator.com is a very powerful tool you can use to help you drive significant traffic to your website.

Press releases to link trading

Press Announcements/Releases – A Press Announcement/Release can be one of the most effective methods of creating backlinks to your website and it really help in your page rank positions. Websites like prweb.com will provide FREE press release/announcement service, and you can utilize it to drive traffic to your website.

Article Submissions – Articles submission to article banks and directories is one of the best ways to expose your website to the public. There are many visitors that frequent these sites to look for related information and your articles could be among their search results … if you submit them.

Trade Link Request and One Way Incoming Links – One search engine optimization technique is to have as many incoming links to your website as possible. You could request to trade links or link exchanges with other webmaster, but be mindful of “Best Practices” when performing such activities.

One way incoming link occurs when another website links to yours without the need of you to link back to it. If your website has useful information to other websites, they probably will add a link to their website and link to yours. There are many websites that provide one-way links service, but almost all of them require a monthly or yearly subscription fee.

RSS feeds to viral marketing, blogs and forums

RSS Feed – Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary or Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication.

Viral Marketing – Viral marketing is another way to say “word-of-mouth”. On the Web, “word-of-mouth” spread very fast thru email. The key to successful viral marketing is to send out something that people want to share. That can be anything from a joke, funny story or link to a home-made video and put your website link in it.

Blogs and Forums – Blogs & forums invite comments from readers and most of them will allow you to leave a link in your signature line. This is another way to create back-links and drive traffic to your website.