An integral part of article marketing is maximizing exposure for your articles, and one of the most effective ways of achieving this objective is letting others use your articles – which of course must include your byline telling visitors who wrote it and how they can contact you – on their websites.
This single strategy will go a long way in helping you to promote your own website, thereby resulting in a significant number of visitors from other websites, as well as increased traffic via the search engines making the strategy doubly beneficial when search engine optimization and promotional efforts of others are combined.
For you this means absolutely free advertising and improved marketing just for writing a quick (but engaging) article about a subject that you are already familiar with. Keep in mind that the more people who use your articles as content as their websites, the more potential traffic you will receive; and this helps you to reach your advertising (exposure) objectives.
The webmasters upon whose websites your articles are being published will probably be using SEO techniques, banner exchanges, and possibly even a Pay-Per-Click campaign to get visitors to their affiliate site; and these advertising methods either take a lot of time, a lot of money – or both – but they will be absolutely free for you simply because you placed your articles where others can use them.
There are many places on the Internet that offer to post your articles so that others may view and/or use them. These places are readily accessible and can be located via a quick search for “article sharing websites,” “article directories,” “ezines,” and other such terms, on Google or your search engine of choice (Bing, Yahoo!, etc.). This writer will suggest that articles be placed on every single one of these sites – while avoiding content farms/content mills – so that you can reach as many webmasters as possible.