Digital SLR Camera Proficiency? Photographic Mastery!





Excellence in photography

If you consider yourself more than a casual observer of photography and all that goes into producing great photographic outcomes, you may already be equipped with a particular model of the digital camera for your picture-taking activities due to its much needed ease, convenience, and efficiency; even when you find yourself in a position of having to delete some unwanted (poor quality?) pictures just to take more, as well as situations in which you share photos with friends; or simply store them in your computer’s memory. That having been said it is probably fair to say that excellence in photography, while heavily dependent on the camera and other supporting equipment is also reliant on the camera user, so that the user’s proficiency with such equipment directly equates to the quality of photographs s/he takes.

This may explain to some extent, why camera users are generally classified as hobbyists, novices, and professionals; but to whichever of these categories you may belong, it is suggested that you consider, and seek to utilize, the following basic information about digital cameras.

1) Categories of the camera – which can be grouped as follows:

  • Ultra Compact – with no flash mode;
  • Prosumer or Compact – for hobbyists;
  • Digital SLR Cameras – equipped with lenses, tripod, and external flashes, used primarily by professionals.

Photographic mastery

If you want to master the art of photography, it is suggested that you be proficient when using the third category; but keep in mind – if you are not already aware of it – that models which fall under this category are usually priced for their resolution, as well as a few other features that may be evaluated based upon their importance to the user.

2) Mega pixels – which can be classified as follows:

  • 3 Mega Pixels – used for basic snapshots;
  • Between 3 and 5 Mega Pixels – used for images with good print quality;
  • Between 5 and 7 Mega Pixels – used for images that can be easily manipulated in the sense that larger print sizes can be made.

3) Zoom – which is usually categorized into two parts as follows:

  • Optical Zoom Factor – used to make distant objects appear closer by magnifying the light entering through the camera’s main lens.
  • Digital Zoom Factor – used to magnify the resulting image.

Quality photographs depend mostly on the optical zoom factor!

4) Storage media – which encompasses some common storage formats, a few of which follows:

  • Compact Flash – used with compact and DSLRs;
  • Sony Memory Stick – used with other Sony appliances due to compatibility;
  • Smart Media.

More about the mastery

Note that storage sizes normally range from 64 K, which can store 3 dozen mega pixel images; 1G can store about 500 images with the same mega pixels

5) Carrying case – intended to keep the camera and its accessories in place.

6) Tripod – which can be used when setting the timer mode on and keeping the focus stable.

7) Lenses and Filters – which can be used with some digital cameras that allow additional lenses to be attached to the main lens, or the lenses can be completely interchangeable, and can be categorized as follows:

  • Macro lens – used to allow a user to get closer to objects like insects and flowers;
  • Wide-angle Lens – used for capturing landmarks, as well as large and wide sceneries;
  • Telephoto Lens – used to allow longer zooms that let the user get close to objects that are considered unsafe.

Filters can also be used to:

  • Soften the effect of an image;
  • Provide blurring on the edges for portraits with sensitive moods;
  • Add light flares for the image to be more dramatic
  • Reduce glare so that pictures appear more saturated, crisp, and vivid.

Proficiency

Take a look at the following basic strategies that can be used to capture an image:

  1. Holding the camera – You should hold the camera steadily and keep your spare fingers from interfering with the lens. This skill usually takes a few practices.
  2. Focusing – To keep the camera from shuddering, it is better to half-press the camera until you are able to lock your view on the focus before completely pressing the button of the shutter. You may also use a tripod for better focusing.
  3. Previewing – Take and retake pictures, if necessary, after previewing them in your LCD screen.
  4. Archiving – It is recommended that you keep an album of your best photographs so that you can refer to them as you keep working your way to being a great photographer.

Once you become proficient is the use of your simple compact, and especially digital SLR cameras, you can certainly capture photos using other cameras with great ease and what can perhaps be described as photographic perfection. That is as close to a guarantee as can be provided. Good luck!


An Effective Marketing Approach Via Email


Aspects of email marketing

Like any type of marketing, email marketing involves a great deal of time and effort to ensure that the marketing campaign is effective; because an ineffective marketing campaign of any kind is a waste of money and resources. Any individual or business that invests a lot of time, energy and money into an email marketing campaign which is not reaching members of a target audience and is not convincing recipients of the emails to make a purchase or visit a product website is really not worthwhile. In this article we will discuss the implementation of an effective email marketing strategy designed to ensure that your business, financial and personal goals are being met.

One of the most important aspects of marketing effectively with email is to make sure that your email marketing efforts are reaching members of your target audience; and one way this can be done is by asking former customers, as well as potential customers, to join your subscriber list. Such a request on your part will help to establish that the majority of your subscriber list members have an actual interest in the products or services you offer. Such interest in your products/services is important because it will be more likely that you’ll generate sales when marketing to this type of an audience than it would be if you were marketing to a much larger audience which has no interest in your products.

Another aspect of marketing effectively via email is to hire an experienced professional writer to draft the content for your emails, e-newsletters, email courses or other methods you are using to email your message to potential customers. Having your content written by a professional content writer can give you a significant edge over the competition if they are drafting their content themselves. And since the quality of your content is a direct reflection on your business, poorly written content that lacks substance will reflect poorly on your business.



Target audience appeal

Effective email marketing should also be written in a manner which will appeal to your target audience; but this may be easier said than done, especially since the best results might only be obtained by conducting market research to determine demographic information for the kind of target audience you wish to attract. Research such as this may also determine preferences the target audience may have as a condition of receiving marketing information from you (or your company). Their preferences may pertain to: type of language used, format of emails, layout of emails and even aesthetic appearance of emails. So paying attention to these details can make your email marketing campaign significantly more effective.

Finally, effective email marketing should be done in a way that it is not viewed as spam; but it can sometimes a difficult process to safeguard your emails from perceptions related to spam. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these efforts to avoid having these emails construed as spam. The importance of such efforts is based, in part, on the many Internet service providers that include spam filters in their software that apply algorithms to each email account they provide to users. These filters are designed to determine which messages are spam and which email messages are legitimate; and emails which are deemed to be spam often do not reach their intended recipients.

Surviving the spam filters

Emails which survive the spam filters and make it through the recipients’ inboxes may also be automatically deleted if Internet users percieve them to be spam based on their appearance and content. For this reason care should be taken to ensure that all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best possible opportunity to reach your target audience and have a positive impression on them which, hopefully, will entice them to make a purchase or visit your website.