Hiring a Web Marketing Consultant

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Pay for success

If you are thinking about getting into the world of Web marketing but lack necessary experience or formal training in this type of promotion, it is definitely worthwhile to consider hiring a consultant to help you establish yourself and/or business online and guide you through the many tasks involved in Web marketing. Hiring a consultant is important because s/he can do a great deal to ensure that your marketing effort is a success.

You may pay more for their services than you would to handle your Web marketing activities on your own but the results you will get from his/her involvement would likely be significantly better. Hiring a consultant to help you jumpstart a Web marketing campaign is a worthwhile investment even if you have some experience in this vocation, because if you are competing in a niche that proves to be one of the more competitive you’re really going to need professional help to accomplish marketing goals, if not objectives.

 
 

Hiring options

The key to hiring a consultant to help you navigate any Web marketing campaigns you want to start is to make sure you hire the right consultant because, if you haven’t already, you will find there are many different options available to you since Web marketing has become a huge and very specialized industry; and not all consultants are created equal. You may also find that some consultants can create significantly better results than other consultants, but this is true in just about any industry in which you do business.

There are however a few characteristics to look for when looking to hire a qualified Web marketing consultant and, surprisingly, cost is not among the most important considerations. Experience and past performance are much more important and since you can compare costs among consultants who are similarly qualified, using cost as a primary method of evaluation is not recommended.

The experience factor

Experience may be one of the top two qualifications to consider when selecting a consultant to assist you in a Web marketing campaign. In fact it is critical because consultants who have a great deal of experience is expected to have an excellent to superior knowledge of which techniques are most effective and those that are not as effective or simply get poor results. This can save you a lot of time and money due because the need to experiment in order to determine what works will be greatly reduced or eliminated, unlike the case with a consultant of less experience.

More experienced consultants will also be more skilled in dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Web marketing campaign(s). These are all important factors which must be considered and since you are paying for this service you’re probably going to be very interested in receiving progress reports and staying up to date on everything that is going on with your Web marketing campaign(s).

The resume

Searching for and finding a consultant in the Web marketing industry with an excellent resume and great reputation is most important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Needless to say, past performance is considered one of the best indications of future performance.

This does not to say that new consultants are necessarily going to perform poorly, but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Web marketing campaign(s) in the hands of a consultant who typically generates the type of results you are looking for; results that will be more in line with the goals and objectives you wish to accomplish.

Pricing

Once you have evaluated consultants on the basis of experience and past performance, it is time to start thinking about price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money.

However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate from among them is an easy decision. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

Evaluating the Response to Your Internet Marketing

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means that each time you implement a change to your marketing strategy you should evaluate the results of that change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing campaign(s) can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive.

However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention.

If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers.

While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.