Inexpensive Traffic Generation Techniques


The need for traffic

Whether you joined a multilevel marketing (MLM) organization or you are trying to promote an affiliate link, you need traffic. But maybe you are on a tight advertising budget which won’t allow for expensive pay-per-click campaigns. There are many ways to generate traffic, but this article will discuss inexpensive traffic generation techniques. Some of these techniques are free and some cost a little money. One will actually pay you back for the money you spend.

Techniques 1 and 2

The first technique is the easiest and simplest way to generate traffic and it is free. Put your link in your email signature. Email signatures are not intrusive to the receiver. If you do not know exactly what you want to put in your signature, do a search on the internet for email signature examples. Once you have your email signature ready, go under your options and set it to automatically appear at the bottom of your email. Now every time you send an email, your links will be displayed.

The second way to generate inexpensive traffic is through banner link exchanges. There are thousands of banner exchange sites on the Web. The way to do it is join up with the banner exchanges. You would enter you banner link and receive code to put other marketer’s banner links on your site. This technique will only work if you have your own site to display the banner(s). Free banner exchange can be a great way to get your affiliate link out to a fresh targeted group of consumers.

Techniques 3 & 4

The third way to generate inexpensive traffic is to join a manual surf site. These are websites where you get to display your site in exchange for you looking at someone else’s site for 15-20 seconds. You are paid with credits (or points) to manually surf other people’s sites. You exchange these credits for visits to your site. Two really good manual surf sites are Traffic Adbar and Traffic Swarm. You can join the sites for free and surf. If you do not have the time, you can buy credits. If you have some time on your hands, this is a very good technique for generating inexpensive traffic.

The fourth technique for generating inexpensive traffic is joining an autosurf site. This technique will cost you money, but will pay you to autosurf other people’s sites. This is a little riskier way to gain traffic. There are thousands upon thousands of these sites, so you have to do your due diligence when deciding which ones to join. Find an autosurf monitor and see how the autosurf site ranks.

Techniques 5 and 6

Autosurfs are all different in there structures and payouts. You buy ad units and you will be required to view a certain amount of other people’s sites daily. Now you earn a percentage of money each day by autosurfing the subscribe amount of sites. At the end of a subscribe time limit, you get to cash out. You can also get paid with autosurf traffic by buying advertising space on the site. This advertisement will display at the top of the autosurf site. Just to warn you again, this can be a little risky. You have to do your due diligence when deciding to use some of the autosurf monitor sites on the Web.

The fifth technique for gaining inexpensively generated traffic is by joining some topic specific forums. This is a great way to meet and learn from others. You generate traffic by putting your links in your signature box. Keep in mind to not only post messaging in the forums promoting your opportunity. You’d be cited for spamming and quickly removed by forum moderators.

You passively promote your business opportunity by adding meaningful content to the topic being discussed. Others will see your links in the signature box and visit your site if interested. Join 3 or 4 forums and make entry in each on a daily basis. Before long, your site will be getting extra exposure at no cost except for the time needed to post.

The sixth technique for generating inexpensive traffic is blogging. Blog is short for Web Log. Blogging is publishing your thoughts or interest through an electronic medium. You can get a free account at www.blogger.com. Just go there and set up an account. You are allowed to have multiple blogs, so you can Use your blog to publish ideas and opinions about your product or service. Then use http://www.pingomatic.com or http://www.pingoat.com to notify other blogging services that you have updated your sites. On your blog, promote your links and keep your content updated and fresh.

One more technique

The last technique is writing articles. This is a great inexpensive traffic generator. Article writing can be fun and interesting. You may think that you cannot do this, but you can because this is probably one of the best forms of advertising your product or service. You promote your product or service by putting your links at the bottom of your articles in the resource box. The resource box is like an email signature box. If you are having problems writing the articles, do a search for article writing software. This will help to make your writing experience easier. Now just remember that this will be a slow process, unless you just turn out article after article. When your articles are ready, submit them to some of the ezine directories.

There are many ways to generate traffic. Some cost lots of money and others are inexpensive. Using the 7 techniques discussed in the article will allow you to generate inexpensive traffic. Email signature, banner exchange, manual and autosurfing sites, writing in forum, publishing a blog, and writing articles are all good inexpensive techniques.

Drive Traffic To Your Website With Great Keywords Selection




Learn how you can get 12 Web Marketing digital books FREE. Click here for details!

SERPs ranking

Getting a website to appear in the first page of search engine results pages (SERPs) is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder.

Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. Although that one generic term may provide a good stream of traffic and brand awareness, this doesn’t mean the traffic will convert into sales or leads, and the costs of targeting that term will tower over your return on investment. It is best for the webmaster to target multiple terms that not only drive traffic, but also lead to that all important conversion.

First of all you need to consider who your target audience is and the purpose of your site. Do you sell products online? Do you offer services? Is it more content focused? There are all sorts of potential visitors which will have varying ways of finding your site, so understanding your audience, and the reasons they will visit, will help focus your efforts.

Keyword selection

With this in mind, you can now consider those generic terms that you think people will use to try and find your site. It shouldn’t just be one term – a trap that many webmasters fall into is assuming that one term will provide enough traffic to sustain business and are surprised that business doesn’t increase if they do achieve that ranking.

All of the possible phrases and themes of your site must be taken into consideration, even if you have to use a thesaurus to find related terms, or checking competitor websites for ideas. It can be surprising just what terms your potential visitors will be using!

Once you have put together a list of short generic terms, you can start using tools to gauge how popular and competitive those terms are, and also refine those generic terms to be more targeted to your site’s purpose. The first step is to find out the popularity of terms, which can be done using various keyword suggestion tools.

Keyword tools

Keyword suggestion tools tell you which terms were typed into searches, and how many searches were conducted on those terms. Typing a phrase in will return a selection of alternative phrases that contain your generic term, alternative suggestions with a similar theme as well as an estimate of how much traffic the phrase provides per month.

These tools can be flawed as they query different search engines and the traffic estimations can be inaccurate, but they are still good for getting a ball park estimation of the amount of searches conducted, and for suggesting multiple terms you may never have thought of targeting.

The Overture Keyword Tool, located at inventory.overture.com/d/searchinventory/suggestion/, is free to use and gives you a list of suggested terms as well as the amount of searches conducted on the Yahoo! Search Marketing network during the last month (Yahoo! Bought Overture and rebranded it Yahoo! Search Marketing).

A similar tool is located at www.wordtracker.com. Wordtracker queries the meta search engine Dogpile so may not be representative of what is being searched on the web as a whole, but is still good for suggesting alternative phrases and related phrases. Wordtracker has a subscription service, with which you can order between one day and one year’s access.

Trellian’s KeywordDiscovery at www.keyworddiscovery.com is a relative newcomer to the keyword suggestion market. KeywordDiscovery can query multiple search engines across the world and provides similar results to Overture and Wordtracker.com as well as other services, but with subscriptions starting at $32.50 per month this premium option is geared more towards search marketing professionals.

Keyword popularity, competitiveness

The next step in picking the best terms is checking how competitive they are. Ideally you want to find terms that have high volume traffic but few websites competing to rank for those terms, and you can use various tricks to judge this. Any page that is optimized for a term will at least have that term in the title tag and in anchor text of links pointing to the site.

By going to Google and using the queries intitle:”phrase here” and inanchor:”phrase here”, you can figure out how many other pages have optimized for your chosen phrase. The lower the number for these searches, the less competitive the term is. For more information about what these Google advanced search operators do, go to www.google.com/help/operators.html.

Using these tools should have now provided you with a list of terms that are much more targeted than your original generic phrases. These can include breaking your term down by geographical location, or a specific product. You will be able to optimize your site for multiple phrases – remember that search engines index web pages and not just websites. That means all of the pages in your site can be found in search engines, which in turn means all of those pages can be optimised for different terms!

Longtail keywords

You may also want to consider the “long tail” of search phrases. These are obscure multi word phrases that are only searched a couple of times, but are so specific they can end up being the most targeted terms and carry with them higher conversion rates. The best way to target the long tail is to have a content rich site – the more content you have the more likely you are to be picked up for obscure terms that can be found in your copy.

So you should now finally have a list of the best possible targeted phrases for your website! As you can see, the process of choosing your keywords isn’t something that should be taken lightly, and there is a lot of work to do if you want to maximize the ability of your site to attract natural search traffic. With your final list you will now be ready to optimize your pages to be found for those terms, but that is for another time.