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Good tips and techniques
Marketing on the Web is comprised of many different areas, niches and specialties; but popular Web marketing methods such as Email Campaigns, Article Writing & Publishing, Website Creation & Publishing, Blogging and Niche Marketing are just a few among those methods we will discuss in greater detail throughout this website; beginning with a few words about the importance of a good tip that works.
A good tip or technique that works for one person may indeed work for someone else who is working on a similar project. That is the spirit in which this site was created; so whether you are a beginner taking your first steps in the Web marketing field or a veteran well advanced in a Web marketing career or business, you may be able to use a tip or technique that, when added to what you’re doing, makes the difference for you.
Nothing would please me more than you using the information on these pages to obtain a few tips, techniques and/or ideas relevant to your own Web marketing business. And in that spirit you have an open invitation to revisit our site on a regular basis; but until then you may find the following websites to be of some interest to you:
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Are You Ready To Start Your Own Business?
If your answer is yes then you will have some preliminary work to do, a part of which is the right questions to ask yourself and satisfactory answers to those questions. Here are 4 key questions which must be included among those that you will ask yourself.
Every year millions of people answer “Yes” to the above question and every year that answer costs many of them money, time, confidence, and heartbreak. The Small Business Administration estimates that 580,900 new small businesses are opened each year and that number does not include the small one-person entrepreneurship that pop up in large numbers every day.
However, even if you are the sole employee in your own business there is still something to be learned from the SBA’s numbers. According to the SBA, two-thirds of new businesses survive at least two years and 44 percent survive at least four years. Two of the key factors in the business’ survival and ability to thrive are, the owner’s education level and the owner’s reason for starting the endeavor in the first place.
How can you make sure that you are among the winners rather than the losers in this high stakes game? The answer is inside of you. You must ask yourself four key questions to determine whether your own small business or entrepreneurship will survive and thrive.
Are You Really Ready?
Have you mentally prepared yourself for the switch from employee (or student or whatever label fits you currently) to boss? You are going to be the one making decisions now about everything from your office products to the product line.
This total control is one of the driving forces behind many people who take the plunge into starting their own business, but it is also one of the factors that drives new entrepreneurs crazy. When you start out there is an endless list of decisions that need to be made and new questions crop up every day.
Even more important, you will need to remember that in a small business you will wear many hats. Even if you manage to start out with one or more employees you will each fulfill more than one role in your new business. And if you are running a one-man or one-woman business then you serve in every capacity from file clerk to maintenance crew to salesman to CEO.
Can you handle switching from task to task and role to role like that? Are you willing to make those switches?
Similarly, have you prepared your family and friends for this switch in attitude. Your life is going to change — probably pretty drastically — and that change can have a positive or negative impact on your family life and social interactions. It will make things much easier if your friends and family are supportive going into the process.
What and Where is Your Niche?
Have you identified your niche yet? One of the reasons many businesses fail is that they neglect to focus on a target audience. Yes, if you are a major discount chain then you can sell everything from peanuts to wallpaper, but this type of business requires vast resources that just aren’t available to the small business person. But small businesses dominate the marketplace (creating more than 50 percent of the private gross domestic product last year) by finding a different approach — a niche.
Knowing your niche means you are better able to find, target, and maintain your customers as well as provide the best possible goods and services to that customer base. That focus is one of your best chances to not only survive but to thrive in a very competitive marketplace.
What is Your Plan of Action?
Another key factor in the survival and ultimate success of your business is how much planning you do before you open your electronic or physical doors. You need to decide if your business will be based on the Web or the more traditional brick and mortar.
Are you going to work full-time or part-time at your new business? Are you going to hire help or go solo? Have you written (or at least outlined) your business plan? Dreaming, thinking and planning can save you much trouble and waste later when things are hectic and problems strike. Planning can also help keep you focused and to balance your spending and your time.
Who Are You Going to Call?
At some point, no matter how experienced a business person you are, you will need help. You will need support, advice, tools, or information — or all of the above. One of the beautiful, and most frightening, aspects of growth is that it can lead you to places you never imagined. No matter how much planning and experience you bring to your new position as CEO the unexpected will arise.
How will you cope with this? It is important to recognize that no business is an island; meaning that it is not indicative of failure to seek help. Failure is when your business shuts down because you didn’t get the help you needed.
The best way to get timely help is to work on your support system while you work on building your business. That way you will already have a ready list of resources available that you can quickly tap into when emergencies strike. In today’s world there are many marvelous resources available to you no matter what your business model may be. These include:
- Publications (newsletters, magazines, books)
- People (professional advisors, mentors, teachers, consultants)
- Networks (organizations and forums in your niche as well as general business and marketing)
- Education and training (tutorials, courses, and seminars)
After you have answered these four key questions you are now ready to ask yourself that one big question again — are you ready to start your own business?