Tag: website visitors

To Write or Not to Write Articles

One of the most important requirements for owning, running and maintaining an internet-based business or a website is the ability to write and publish articles. Plain and simple, everyone who has a website knows this. Even those who don’t have a website or blog but are frequent internet users are aware of this requirement. Articles are to information and knowledge seekers as cold, clear water is to thirsty people. Plus, the articles provide many other benefits for your website.

One of the benefits provided by articles is putting a website high in ranking on the SERPs (search engine results pages) for keywords and keyword phrases that pertain, or are relevant to, his or her website. They also provide an attraction to website visitors who appreciat them and are linked to your website from another website or newsletter. Articles have been proven to increase the confidence and trust levels of users who visit your website and online business page.

Benefits of articles

Articles have also been considered as beneficial to both the business via increased traffic. When readers like your articles, they would are usually inclined to tell more of their friends, family and peers in an effort to recommend your website to them which, in turn, provides a larger volume of traffic. You derive a bigger sales volume if traffic to your trusts and believes in you; and your product and/or service would be much easier to sell when your website viitors (traffic) know you, know what you are doing, and what is discussed on your website.

So, it is reasonable to assume that we have established the importance of articles to a website and/or business page; but it is also necessary to point out that articles play a crucial role in helping you, the website or business owner, keep ahead in the Internet marketing (IM) game. Said differently, since a website must have traffic to be considered relavent, and a well-written and compelling article is, more often than not, a traffic magnet, the article is therefore deemed imperative. That having been said, there is one dilemma: Not many people like writing articles.

Many website owners would rather spend their time on something other than writing articles, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon (illegal) and could easily get you into trouble, the kind of trouble that often results in a hefty fine and/or jail time. So what are your other options?

Public domain articles

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then it seems that your only other choice is to get free articles; but you might ask, from where? And the most credible answer to that question is, the public domain which is the first most website/blog owner look at for free articles. With public domain articles you won’t have problems with copyright infringement and the possible penalties and fines if you get caught committing plagiarism.

Public domain articles are articles freely given to the public for public use and once they are given you can do whatever you want with them. You can publish them to your site, claim them as yours, place them in a newsletter, or any other use you deem suitable for your own purposes. It’s you decision! Always remember, however, that you will have to choose articles that are very relevant to your site’s topic.

The downside to public domain articles is that since they are free for everybody, many of your competitors may have access to them as well; and since every site needs to feature original and unique content even though they may have the same niche, this could present a predicament to you and the other site owners utilizing public domain articles. To eliminate such a predicament it will be necessary for you to edit the articles a bit and even place more keywords and keyword phrases in them to improve the quality, uniqueness and originality of such articles.

Sites with similar topics

Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since resource boxes containing redirect links would be placed at the bottom of these articles and therefore direct your readers to their sites. That’s why it is important to have your own articles which you could use to link your site to other sites in a similar fashion.

But, to truly feel the impact of what a good article can help you accomplish, it is best to get original ones. There are many article writers who do part time and freelance article writing jobs for which they charge only minimal fees. You can have good (if not great) articles written that contain all the keywords and keyword phrases you need to attract the people are looking for them.

The investment you make for these articles would be worthwhile because you could use them to promote all the benefits you have to offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your website, you will have more articles to write and maybe then you won’t be forced to entertain second thoughts about articles.

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The Role of Articles in Building Your List

Comparative excellence

What are you waiting for?

Getting visitors to your site should always be ranked as high in importance as the quality of the products and services you provide. This objective should go hand in hand with providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should be as superb as well so that customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing, and with an opt-in list you get the opportunity to introduce your site and products in an agreed-upon time frame. An opt-in marketing strategy is a marketing strategy that is actually low-cost and not time consuming, simply because you get the consent of your website visitors to subscribe to your emails, newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing is a process

Since opt-in marketing is the process by which you send emails to your list of subscribers, these emails can include almost any content you wish to send to your subscribers as long as such content is in good taste, legal and useful to the subscribers. For this reason, it is therefore essential that you present your promotional items in a manner that will attract the interest of your subscribers to keep them wanting (craving?) for more; and the best way to do this is to provide fun, entertainment and informational – if not interesting – articles.

Well written article content that consists of helpful tips and useful information will be crucial in building your list as increased numbers of your website visitors will be enticed to subscribe to your list. When they read the samples of your website content, they will be intrigued as to what will come next and subscribing to your newsletter is one way for them to get a glimpse of what you have to offer next.

Placing importance

It is a known fact that many sites and companies have come to accept and, indeed, place a high value on the importance of articles as they also help in improved search engine optimization; and as more people head to the internet for their information needs, serving the right information to them via articles via your website will increase the flow of your website traffic. And with more traffic, the percentage of your sales will grow, which in many cases can be converted into more profit.

The rise in importance of well written, information-rich, keyword-packed articles for website content has certainly been noticed and encouraged by major search engines for over two decades, and this has led to a craving for quality content by all sectors of the Internet marketplace. Today, any content that can be described as interesting and/or compelling is placed very high on a website’s must-have list. This includes newsletters, ebooks, blog posts and any other article inclusive product; because these articles provide the information which are sought by many Internet users, and if your site has them, more people will visiting that site for information and research.

Reputation & credibility

It is also true that well-written articles would boost your sites reputation, and if they are filled with a lot of useful information you will be regarded as well-informed and an expert on the subjects you write about. Of course, your articles must be well researched so that Internet users who visit your website will trust you, and when you have gained their trust, they will always come to you for the information they need about the topic on which they view you as the expert.

As a matter of course you must write articles or commission them to be written on subjects that are closely connected with your type of business. So if you have a site dealing with matters of medicine or offering remedies for a certain disease, your articles must be about that disease and its potential cures. On the other hand, if you sell materials for home improvement you must write and publish articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such, but if you provide relevant articles to your customers and you gain their trust, they will always go to your site for help and advice, as well as for your products.

Loyalty

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have; and if you provide them with the answers for their needs, they will be happy to be receiving your emails, newsletters and other promotional materials to keep them well informed. Others may even forward your emails to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people read it and wish to read more, they can click on the link and go to your site. With the articles you’ve published to your site that are good, they may decide to sign up as well to your opt-in list. This will build your list and make it bigger, but make sure to keep your subscribers happy and interested in your newsletters and promotional materials.

Keep on posting and writing good articles for your site and newsletter, and if you have no interest in writing them, or if you just don’t have the time, there are many available, well experienced and knowledgeable writers available to help you compose interesting and compelling articles on the topic of your choice. This is an investment that will pay for itself in time.

 

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