Tag: newsletters

The Role of Articles in Building Your List

Comparative excellence

What are you waiting for?

Getting visitors to your site should always be ranked as high in importance as the quality of the products and services you provide. This objective should go hand in hand with providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should be as superb as well so that customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing, and with an opt-in list you get the opportunity to introduce your site and products in an agreed-upon time frame. An opt-in marketing strategy is a marketing strategy that is actually low-cost and not time consuming, simply because you get the consent of your website visitors to subscribe to your emails, newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing is a process

Since opt-in marketing is the process by which you send emails to your list of subscribers, these emails can include almost any content you wish to send to your subscribers as long as such content is in good taste, legal and useful to the subscribers. For this reason, it is therefore essential that you present your promotional items in a manner that will attract the interest of your subscribers to keep them wanting (craving?) for more; and the best way to do this is to provide fun, entertainment and informational – if not interesting – articles.

Well written article content that consists of helpful tips and useful information will be crucial in building your list as increased numbers of your website visitors will be enticed to subscribe to your list. When they read the samples of your website content, they will be intrigued as to what will come next and subscribing to your newsletter is one way for them to get a glimpse of what you have to offer next.

Placing importance

It is a known fact that many sites and companies have come to accept and, indeed, place a high value on the importance of articles as they also help in improved search engine optimization; and as more people head to the internet for their information needs, serving the right information to them via articles via your website will increase the flow of your website traffic. And with more traffic, the percentage of your sales will grow, which in many cases can be converted into more profit.

The rise in importance of well written, information-rich, keyword-packed articles for website content has certainly been noticed and encouraged by major search engines for over two decades, and this has led to a craving for quality content by all sectors of the Internet marketplace. Today, any content that can be described as interesting and/or compelling is placed very high on a website’s must-have list. This includes newsletters, ebooks, blog posts and any other article inclusive product; because these articles provide the information which are sought by many Internet users, and if your site has them, more people will visiting that site for information and research.

Reputation & credibility

It is also true that well-written articles would boost your sites reputation, and if they are filled with a lot of useful information you will be regarded as well-informed and an expert on the subjects you write about. Of course, your articles must be well researched so that Internet users who visit your website will trust you, and when you have gained their trust, they will always come to you for the information they need about the topic on which they view you as the expert.

As a matter of course you must write articles or commission them to be written on subjects that are closely connected with your type of business. So if you have a site dealing with matters of medicine or offering remedies for a certain disease, your articles must be about that disease and its potential cures. On the other hand, if you sell materials for home improvement you must write and publish articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such, but if you provide relevant articles to your customers and you gain their trust, they will always go to your site for help and advice, as well as for your products.

Loyalty

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have; and if you provide them with the answers for their needs, they will be happy to be receiving your emails, newsletters and other promotional materials to keep them well informed. Others may even forward your emails to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people read it and wish to read more, they can click on the link and go to your site. With the articles you’ve published to your site that are good, they may decide to sign up as well to your opt-in list. This will build your list and make it bigger, but make sure to keep your subscribers happy and interested in your newsletters and promotional materials.

Keep on posting and writing good articles for your site and newsletter, and if you have no interest in writing them, or if you just don’t have the time, there are many available, well experienced and knowledgeable writers available to help you compose interesting and compelling articles on the topic of your choice. This is an investment that will pay for itself in time.

 

Digital & Electronic Products – Unbeatable in Quality and Price!

To Build a List of Eager Subscribers

Business growth via email

The goal of every business (Web-based, home-based or otherwise) is to deliver great enough service that provides satisfaction among its customer base, with the primary objective being that, as each and every customer expresses satisfaction with products purchased or service delivered by the business, there is a greater chance that s/he will be transformed from just a casual customer to a returning customer and make more purchases. Better yet, they will recommend the business to other people that could generate even more sales – now and into the future – for that business and its representative website.

It is already a foregone conclusion that as more traffic is driven and attracted to your website the chances of enticing many of them to subscribe to your mailing list or opt-in list grows; and such a list will be comprised, essentially, of website visitors who agree to receive emails from you that include promotional materials such as newsletters, catalogs and other such content designed to keep them updated about your site and/or the topic or niche upon which that site is based. These promotional materials are sent via email to members of the list at different time intervals.

The low-cost marketing tool

When using email as the medium by which to broadcast your marketing and advertisement agenda, you accomplish two goals. First you eliminate the need for high costs associated with this activity, because email is free. And second, if you can manage to make your own promotional ads and content you can save a bundle there also, especially with opt-in subscribers whom you are pretty sure will be interested in what you are sending and therefore will receive it, open it and read it, instead of simply relegating it to the trash folder. All this is made possible because these subscribers have signed up for the service and have consented to receive your emails.

This means that you (your business/company) can deliver constant reminders to subscribers about all your existing products, any new products you create and your great service, as well as any promotions and special deals you are planning to introduce. There is also the chance that your emails can be forwarded to other potential customers as current customers/subscribers tell their friends and families about your business and website.

Of course, it is important to keep in mind that subscribers do have the right – by law – to unsubscribe, and may do just that when they feel that they are not getting what they signed up for or expected. This is the one aspect of list-building and email marketing that you must pay special attention to by making sure that they are satisfied with your opt-in marketing approach and overall strategy, thereby keeping them excited and eager to receive your newsletters and catalogs.

Begin the list-build process

The following paragraphs provide a few tips designed to help you build a list of eager subscribers.

Begin with the premise that most people are turned off by dull, uninteresting content – even if it is materially factual – that will put them to sleep; but by setting such a premise then you’ll find that will write in a way that makes your promotional materials interesting and fun to read. At the same time you might try to be a little creative without being too artsy; and when the extra work generates positive results and feedback you will probably agree that it’s worth putting in the time and energy to get it done. It is important, however, to build around your product or service and what your business is all about.

Building around your product(s) and service(s) should not be too difficult since you probably know more about what you do on a daily basis than something you do occasionally; so for example, if you sell refrigerators and other kitchen appliances, put some pictures of what is new in the world of appliances, like a new stainless steel unit with automatic ice maker; or a new dish washer that actually wash, dry and places dishes back into the dish rack (dish washers don’t perform all these functions…yet, but you get the idea). In other words, give your readers everything they need in order to be as informed as they can be.

Give it all you got

Another important aspect of your email marketing should certainly be honesty and credibility; so while you’re trying to keep your content interesting and fun, make sure to do good (adequate?) enough research about what people are actually looking for in an attempt to stay one step ahead of them all the time, and by making this extra effort you will be their bearer of great new information that is both interesting and credible. Make a habit of doing these two things and your subscribers will be eager to receive what you are sending to them and they might also get in the habit of knowing that you always have fresh and new information and ideas to share with them.

Well written content pays

Keep this little tidbit in mind: Sloppy written articles can turn off readers as quickly as dull, uninteresting, dishonest content; so make sure to write good articles and never cut corners on the quality of your writing. Naturally, if your subscribers enjoy the articles you send them they will go to your website by clicking the links you include so they can read some more of what you write. You can provide articles that will connect to many people, but be diverse in your approach by inserting a little humor and then placing some informational eye-openers in the articles when possible.

Look, I understand that everybody is not fond of writing, and therefore may not be too eager to write even a paragraph of content; and if you are among this group of marketers, don’t worry too much because there are many professional and experienced article writers that can do the job for you at minimal rates. They know what they are doing and can fill the email marketing void that may otherwise exist in your marketing strategy. They can provide the content you need for your newsletters, and the money that you pay for your articles will probably be one of the best investment you make as measured by the many sign-ups and potential profit from sales will result.

The digital book

One of the many promotional tools that get overlooked by Web marketers is the ebook (what I like refer to as digital book) which can increase your exposure and boost your brand in ways that other tools cannot; so whether you write the digital book or pay to have it written, you should create and to your customers about anything that is related to your business or website. For its contents you should rely heavily on your knowledge and expertise in the field you have chosen to help other people with and those who are similarly interested.

Offer this , because you can write about anything informational and helpful to your subscribers, including how-to manuals and guides in so many different areas. Keep in mind that if you do a good enough job creating the digital book it may very well be used as a reference guide by many of your subscribers, as well as their family and friends. Share this digital book with everyone, even other sites; but make sure they don’t change the links you placed in the book that are designed to lead people to your website.

If you want, you can always mentioned earlier to write it for you just as with your articles. Your investment once again will be covered by the great marketing this will generate; and when coupled with ecoupons in your digital newsletters that help them take advantage of special discounts, subscribers will be delighted to receive your marketing emails, recommend them to others and come back for more. If your subscribers can derive benefits from your marketing emails and inclusions, they will be very eager to receive them as long as you don’t flood your mailing list with emails and annoy those subscribers.