What banner ads can do for you
When you are trying to make money off the articles on your website, it is important to effectively promote your website so that you will attract customers and they can see just what a good, quality site you have. There are several ways to market and promote your website, one of them being with banner ads.
Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, it may be cheaper and/or faster in the long run to start seeing significant revenue from your website advertising efforts, rather than waiting for SEO techniques to bring your site to the top of search engine results pages (SERPs).
Aside from paying to advertise on website owned by someone else, there are also free banner exchanges you can choose from, so we will look at the pros and cons of each banner advertising method below.
Free banner exchanges
Free banner exchanges are the result of various website owners (webmasters like you and other site owners) exchange each others banners in a way that allows their banner(s) to go on your site and your banner(s) to go one theirs; and although this option is free, there are two main problems with it.
First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with banners from all these other website owners. This could even work to defeat your purpose if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links.
Secondly, you have to be really careful about the types of sites that you exchange banners with, since some sites like to gather a as many banners as they can so that they can create a banner a directory or portal site and not really have any relevant or useful content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.
Paid banner ads
As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that their owners say they do, and that they have your ad placed in a strategically conducive location which works to invite visitors to click without being too pushy.
You’ll also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page. All in all, banner ads can end up being profitable for you site if you go about it the right way; so if you do decide to check out banner advertisement as a marketing strategy, be sure to keep the above tips in mind.
