Tag: marketing strategy

The Role of Articles in Building Your List

Comparative excellence

What are you waiting for?

Getting visitors to your site should always be ranked as high in importance as the quality of the products and services you provide. This objective should go hand in hand with providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should be as superb as well so that customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing, and with an opt-in list you get the opportunity to introduce your site and products in an agreed-upon time frame. An opt-in marketing strategy is a marketing strategy that is actually low-cost and not time consuming, simply because you get the consent of your website visitors to subscribe to your emails, newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing is a process

Since opt-in marketing is the process by which you send emails to your list of subscribers, these emails can include almost any content you wish to send to your subscribers as long as such content is in good taste, legal and useful to the subscribers. For this reason, it is therefore essential that you present your promotional items in a manner that will attract the interest of your subscribers to keep them wanting (craving?) for more; and the best way to do this is to provide fun, entertainment and informational – if not interesting – articles.

Well written article content that consists of helpful tips and useful information will be crucial in building your list as increased numbers of your website visitors will be enticed to subscribe to your list. When they read the samples of your website content, they will be intrigued as to what will come next and subscribing to your newsletter is one way for them to get a glimpse of what you have to offer next.

Placing importance

It is a known fact that many sites and companies have come to accept and, indeed, place a high value on the importance of articles as they also help in improved search engine optimization; and as more people head to the internet for their information needs, serving the right information to them via articles via your website will increase the flow of your website traffic. And with more traffic, the percentage of your sales will grow, which in many cases can be converted into more profit.

The rise in importance of well written, information-rich, keyword-packed articles for website content has certainly been noticed and encouraged by major search engines for over two decades, and this has led to a craving for quality content by all sectors of the Internet marketplace. Today, any content that can be described as interesting and/or compelling is placed very high on a website’s must-have list. This includes newsletters, ebooks, blog posts and any other article inclusive product; because these articles provide the information which are sought by many Internet users, and if your site has them, more people will visiting that site for information and research.

Reputation & credibility

It is also true that well-written articles would boost your sites reputation, and if they are filled with a lot of useful information you will be regarded as well-informed and an expert on the subjects you write about. Of course, your articles must be well researched so that Internet users who visit your website will trust you, and when you have gained their trust, they will always come to you for the information they need about the topic on which they view you as the expert.

As a matter of course you must write articles or commission them to be written on subjects that are closely connected with your type of business. So if you have a site dealing with matters of medicine or offering remedies for a certain disease, your articles must be about that disease and its potential cures. On the other hand, if you sell materials for home improvement you must write and publish articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such, but if you provide relevant articles to your customers and you gain their trust, they will always go to your site for help and advice, as well as for your products.

Loyalty

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have; and if you provide them with the answers for their needs, they will be happy to be receiving your emails, newsletters and other promotional materials to keep them well informed. Others may even forward your emails to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people read it and wish to read more, they can click on the link and go to your site. With the articles you’ve published to your site that are good, they may decide to sign up as well to your opt-in list. This will build your list and make it bigger, but make sure to keep your subscribers happy and interested in your newsletters and promotional materials.

Keep on posting and writing good articles for your site and newsletter, and if you have no interest in writing them, or if you just don’t have the time, there are many available, well experienced and knowledgeable writers available to help you compose interesting and compelling articles on the topic of your choice. This is an investment that will pay for itself in time.

 

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How Effective is Your Email Marketing?

A question of effectiveness

If you are a business owner who utilizes email marketing campaigns to promote your products or services and advertise your brand, the question of how effective your email marketing is might occupy a prominent place in your mind. In fact, questions regarding the effectiveness of any type of marketing effort should be entertained as frequently as deemed practical in order to ensure that such marketing efforts are producing desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of email marketing campaigns will help to determine their effectiveness on an ongoing basis, especially in those instances when changes are made to the marketing strategy.

In view of the above, this article will discuss the importance of frequently evaluating email marketing strategies, while also providing a few tips which we hope will be helpful to you in evaluating your email marketing strategy.

First and foremost

First and foremost, it is important to evaluate your email marketing strategy on a regular basis because failure to do so might very well result in a complete waste of your time, money and efforts; and although email marketing may be a cost effective way to advertise your business the activity doesn’t get done without input from you, the business owner/advertiser. There is still some time, money and energy involved in planning and executing email marketing campaigns. In other words, if an email marketing campaign is ineffective and nothing is done to attempt make more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it is not generating profit for the business or even creating interest in your products or services.

Second, and perhaps just as important, is the frequency with which a business owner or marketer evaluates the effectiveness of his/her email marketing strategy without setting goals before s/he begins the evaluation process. The importance of goal-setting is highlighted here because failure to do so might help to undermine the email marketing efforts of any business or marketer.

This is due to the fact that without goals it can be difficult to determine whether or not such email marketing efforts are effective. If, for example, you set a goal to increase the number of sales you make per month, then it will be rather simple to determine the results based on the number of monthly sales generated and therefore just as simple to evaluate the effectiveness of that particular email marketing campaign.

Deciding on method

Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. Of course, if you have more than one marketing strategy in use simultaneously you cannot be sure which strategy is driving customers to make purchases, or attract visitors to your website.




When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing campaign(s). This will help to prevent confusion about which type of marketing is producing the desired results. It will also help to prevent business owners from mistakenly believing email marketing is producing a positive results when, in fact, it is another marketing strategy that is actually generating all the positive sales and traffic activity.

Customer surveys

While on the subject of evaluating effectiveness, one strategy that comes to mind is the use of customer surveys to evaluate the effectiveness of marketing campaigns. Asking customers how they heard about your products or services have proven to be an excellent way to determine whether or not customers are making purchasing decisions based on one marketing strategy or another; so this strategy can also be utilized to evaluate the effectiveness of your email marketing campaigns.

Additionally, these surveys can be used to obtain more detailed information about email recipients’ reaction to a particular email marketing campaign. Customers can, and often does, provide valuable feedback about topics such as the layout and appearance of email and the ease and readability of content included in the email. This feedback and other customer-generated information can help a business owner determine how to design future emails designed to achieve the most positive results in a campaign. Armed with such information the business owner can design subsequent emails that might incorporate many of the qualities previous customers found to be useful, and avoid qualities that were viewed to be useless.