digital newsletters – TP Javeton WebNet

Added benefits

Even if you are already running a successful business, you may be surprised to learn that your business can benefit greatly by launching an effective email marketing strategy which consists of targeted campaigns, digital newsletters and discount coupons along with other specialized (or niche-based) offers associated with such a strategy. Email marketing campaigns provide several advantages including, the ability to reach a worldwide audience, a variety of promotional options, and the ability to do a great deal of marketing with very little investment dollars.

In this article we will take a look at the various features and procedures your business can utilize in an effort to give you some insight into how email marketing can benefit your business.

For many business owners one of the most prominent advantages of email marketing is the ability to reach worldwide audiences with minimal effort and expense; and while traditional marketing methods (TV & radio ads, print media ads) are typically targeted to a rather small geographic area, email marketing can reach worldwide audiences.

It is possible to reach an audience of this magnitude with other marketing methods as well, but it would be much more complicated to do and would likely involve launching advertising campaigns in several countries which would require an intense coordination effort, at least a few staff members to assist you in the effort and, of course, an enormous budget.

Immediacy is a plus

On the other hand, an email marketing strategy would give you the ability to instantly reach targeted audiences with just a few simple mouse clicks after you have composed the message you’d like to transmit; even though creating the marketing materials for your campaigns can be significantly more involved. The simple fact is your business (you) stand to derive substantially more benefits via an email marketing strategy at a mere percentage of the cost to derive the same benefits utilizing other means.

Another advantage of email marketing is the multiple advertising options available to those who wish to utilize this marketing strategy, keeping in mind that the most commonly used method of email marketing is to send out group emails with product information and other promotional materials. Such product information could consist of any format or medium you choose, including a digital newsletter that you could publish and distribute to interested consumers, targeted audiences or both groups, depending on the type of promotion being conducted.

Added value

Additionally there may be some graphics, advertising and links included in the layout of such a newsletter that could enhance the message and or product being promoted. In fact, some marketers have successfully used email marketing campaigns to create and implement email correspondence courses which are typically focused on a specific niche subject and feature a few installments that provide detailed information on a specific aspect of the niche subject.

Finally email marketing can benefit your business because it is an extremely cost effective method of advertising in the sense that when you elect to launch an email marketing campaign you will likely invest money in hiring professionals such as writers and graphic designers to assist you in creating content as well as an appealing layout for your promotional emails. it is important to point out here, however, that this is typically not more than you would invest in hiring the same type of personnel for an offline marketing campaign. Unlike offline marketing methods there is not a great deal of expenses associated with implementing your email marketing campaign.

By comparison

For example, consider the creation of a television commercial where you will have to pay fees and purchase advertising space to allow your advertising to reach the public. By comparison, when you transmit your advertising via email, there is virtually no cost associated with this transmission, except the costs associated with maintaining an Internet connection and retaining employees to send these emails but these costs are minimal and can be considered part of normal operating costs which are often mere percentage points of achieving similar goals via traditional methods.

Email Marketing – Not SPAM

Email marketing is not about unsolicited emails with advertisements which make outrageous claims, although so many online operators actively promote products and services in this fashion without regard to the wants, needs or preferences of the recipients of such emails. Unfortunately the abundance of spam that inundates Internet users each day has caused many to formulate a negative opinion about email marketing, but savvy Internet (Web) marketers who understand how to market successfully enjoy an advantage over their competition by turning to eNewsletters (digital newsletters) to reach more potential customers. This article will discuss digital newsletters and how they can be used effectively as part of an email marketing campaign.

A digital newsletter is very similar to traditional newsletters which are printed and distributed via snail mail, newspaper inserts, supermarket racks and other such methods, whereas the most significant distance is the method of distribution. While traditional newsletters are typically mailed to the recipients or distributed in person, digital newsletter distribution is restricted to the Web. These digital newsletters may be sent either in the body of an email message or included as a link in an email which directs the recipient to a particular website where s/he can access the item. In either case the recipient can read a digital newsletter while online, or print it out and save it to their hard drive for future use.

The contents of a digital newsletter may vary somewhat drastically, depending on the type of business that particular newsletter is promoting and the purpose for which it is being published, including personal preferences of the business owner and those employees involved in its production. However, the general format of a digital newsletter should be such that it includes useful information in the form of full length feature articles or shorter pieces offering usable tips. The digital newsletter should also contain at least some subtle advertising for the products and services offered by its owner/publisher. These pieces of advertisements should not be blatant and should allow readers to formulate their own opinions regarding product or service offers.

Valuable and useful content

Any digital newsletter should be created and designed in such a way that interesting and useful content make up the major portion (bulk?) of the document. Such content may include full length feature articles that provide information for the readers, as well as shorter pieces which may offer tips and product reviews or offer advice to the reader.

The key to providing high quality content in these digital newsletters is to have it written by a capable writer who is knowledgeable about the subject matter. A digital newsletter writer should have an understanding of the subject matter or have the ability to research a topic and learn enough to write accurate and informative articles about it. In either case the distributor of such a newsletter should carefully review the content for both quality and accuracy before publishing.

Distributors of digital newsletters should also consider including in their document. Such graphics may depict product pictures, employee photos, company headquarter pictures or other relevant graphics that provide meaning to the text of such newsletters. A graphic designer can be called on to assist in this endeavor by giving advice or actually helping in the creation of said graphics, including such tasks as cropping them appropriately and placing them in a prime location on the layout of such a digitally-based newsletter.

Consider the audience

In conclusion, it is of critital importance that distributors of digital newsletters carefully consider their audience before using email for marketing purposes. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails – whether those emails contain digital newsletters or not. If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign.

However, care should be taken to ensure that emails sent to a given target audience are designed specifically to appeal to those recipients, and that such recipients had previously consented – via an opt-in form – to receive emails, offers and newsletters notwithstanding. The type of specialization that must be considered when attempting to appeal to a given audience should include language (type used in the copy), layout (of email or newsletter) and graphics, if any (color and placement).

Additionally, the copy should be packed with information that recipients will find useful – if not valuable – to them; and always keep in mind that sending any kind of emails to a large group of recipients who have not requested information from you, and have no interest in your products and services is, among other things, a waste of time.

Request permission!

It is a better idea to ask customers and potential customers if they are interested in receiving more information, and having them join an email subscriber list if they wish to receive that information. Sending your emails to this subscriber list ensures the majority of recipients will have an interest in your products/services and are not likely to automatically delete your emails as spam or report you to the authorities for violating the CAN-SPAM Act.