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Tag: email marketing campaign

The Right Content for Your Email Marketing

Make a good impression!
Email marketing may include sending email advertisements to a large distribution list, publishing and distributing a digital newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit a particular website. Whether you, as a business owner or marketer, opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma; and that is writing the content which will appear in these emails. This particular phase is critical because these emails may be the first impression potential customers are receiving about your products and services.
Superior content will give potential customers a good first impression which may make them more likely to purchase your products or services; but the reverse is also true. Bad or poorly-written content might give them a not-so-good first impression and turn them off completely, thereby resulting in loss of business. That having been said, the goal of this article is to provide a few proven techniques which we hope will help you reap maximum benefit from the content you use in your email marketing campaign
Hiring a professional
Let’s start with hiring a professional writer, the importance of which cannot be stressed enough, to assist in composing content for your email marketing campaign. It is one of the most critical elements to the success of your campaign, and although you may be a decent writer or you may have a staff member who you think can do a good job creating content for your email marketing, unless you or your staff member is a professional writer by trade, the quality of work will likely not be of the same caliber as that of a professional. This can be very damaging especially if your competitors are hiring writers to create their content. Your emails will likely not be viewed as favorably as the emails written by professionals.
The content you decide to include in your email marketing efforts is largely a matter of personal preference, but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade recipients of the email to either make a purchase or visit your website.

Product reviews & articles
Full length insightful articles which are likely to be of interest to the members of your email subscription list are an excellent idea for your email marketing campaign, because they will likely contain information which the recipients of your emails will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages your list recipients to purchase a product/service and/or visit the website without actually asking recipients to do so.
Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention, especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying certain features of the products and offering other concrete pieces of information as opposed to opinions of those products.
Ads – direct or subtle?
Advertising is often a very important part of an email marketing campaign and may either be direct or indirect in nature. Direct advertising might include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website. The indirect marketing in an email marketing campaign is usually supportive of the products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space on the email. Email recipients are usually well aware that these graphics are part of an advertisement and will choose to click on such links when they have an interest in the products or services being offered.

Digital & Electronic Products – Unbeatable in Quality and Price!
05/22/2018
A Good Fit: Email Marketing & Your Business?!

To email market or not
If you are connected to the Internet as most of us are these days – circa 2018 – chances are that you have an email account or multiple email accounts, beginning with the one provided by your ISP (Internet Service Provider) and perhaps one or more free email accounts provided by Google for personal use (GMail) and for business use if you operate a business. For those who do not own or manage a business the decision about how you use your email account is a simple and straightforward one which need not be explained here; but for those who own businesses, big and small, the use of email account(s) creates the need to make a few critical decisions.
First and foremost, when you own a business and have to decide whether or not your email account should be used for, or dedicated to, Email Marketing (EM) and whether this type of marketing is a good fit for your business, your decision-making process can be a difficult one; because although the concept of email marketing is very simple to understand, the process of determining whether or not it is right for your business can be significantly more complicated.
Factors to consider
This is because you have to consider a number of different factors before making your decision. Such factors often include members of your target audience and their tendency (or lack thereof) to use the Internet; whether or not your message can be effectively stated in an email; and whether or not your message is likely to be misinterpreted as spam. These factors and many others are important and devoting serious thought to them can go a long way in helping you determine whether or not email marketing is a good fit for your business.

That having been said, among the most important factors which must be considered when deciding whether or not to , energy and time into email marketing is understanding the extent to which a significant percentage of your target audience will use the Internet regularly. This is important because an email marketing campaign is not worthwhile if members of your target audience are not likely to use the Internet to purchase or research the products or services you offer; and even if they use the Internet for other purposes it may not be worthwhile if they are not likely to become online customers for your products or services.
Message to the audience
On the other hand, if your target audience is comprised of significantly more members who are very likely to use the Internet when making purchases of products and/or services, including those offered by you/your company, and to research these items online then an email marketing campaign may be a very good fit for your business. In this case it is absolutely worthwhile because you will be providing information that the members of your target audience will find useful, information which they may already be looking for elsewhere.
Next you should consider the products and services you offer in an effort to determine whether or not your message can be effectively stated and delivered in an email. This is important because if you offer a product or service which is difficult to explain, the emails you use for marketing are not likely to be understood or well received by members of your email subscriber list. This is critical because you want to be able to convey to potential customers the need that exists in the marketplace for products and services you offer, instead of making them feel more confused.

Refine your subject
Perhaps the most important aspect of email marketing to consider is the possibility that your email messages will be viewed as spam. This is a mistake that you never want your audience to make because emails which are viewed as spam are not likely to be well received by recipients and may not even make it to recipients’ inboxes if their spam filters tag these emails as spam. And on those occasions when your emails do reach the intended recipients, keep in mind that many Internet users have grown accustomed to weeding out spam rather quickly and therefore recipients will likely be quick to delete your messages, without reading them since they’ve mistakenly regarded them as spam.
In order to avoid such a mistake on the part of your recipients it is important to consider the subject of your business, and therefore the emails you send out. In other words, the subject of your emails must be as closely related to the theme of your website and the nature of your business as it can possible be so as to immediately alert your recipients that the content of your message is relevant to them and consist of information which is useful and, perhaps, valuable to them. This exercise is important because certain subjects such as weight loss pills are likely to be viewed as spam more quickly than other subjects…
Diligence begets a good fit?!
Meaning that if you are in the business of marketing products/services that would likely cause your emails to be viewed as spam, an email marketing campaign may not be a good fit for your business, unless you’re willing to create and test a number of specialized promotions to cover certain aspects of your company, brand or selected professional employees that could set your business apart from the negative connotation(s) associated with certain products similar to those which you offer. But creating such promotions entail even more thought, money and time in addition to difficult decisions, so be careful.

03/16/2018
Email Marketing Strategies That Work

Effective marketing via email
Email marketing has become one of the more popular methods by which to effectively promote and sell products and services, but the popularity of this marketing technique is by no means an indication that all business owners have the ability to run an effective email marketing campaign. The simple fact is that those who are well versed in the functions and nuances of email marketing, while having the experience in utilizing popular strategies effectively, are likely to gain a huge advantage over their competitors who do not possess these skills.
In this article we will provide information which we think will be useful for business owners who are looking to improve their sales or website traffic via effective email marketing. So if you don’t have a great deal of information about email marketing and do not fully understand the principles involved, one of the best ways to initiate and launch an effective email marketing campaign is to hire a consulting firm to assist you in your goals and objectives using this marketing technique; but keep in mind that the consultant should have a proven track record in promoting business through email marketing.
The consulting firm
The consulting firm strategy may well be the most expensive of any that will be discussed in this post, but it is quicker than educating yourself through trial and error or taking a course on the subject, and may prove less expensive than one or both of these alternatives when the time it takes to accomplish either is translated into loss revenue. But that’s a conversation for another time. The fact is that any business in need of additional revenue can incorporate email marketing into its overall marketing strategy by immediately starting a search for a consultant who is well versed in email marketing and, with his/her help, launching a campaign in as little as two weeks.

Similar to traditional marketing methods like radio, television and print media, those strategies known to be most popular within the email marketing community have been subject to constant change over the years and continue to evolve today. Such change suggests that enough time must be devoted to studying new trends, best practices and most effective techniques; and as a business owner you probably already have enough to deal with just trying to stay up to date on your basic business practices and may not have the time, energy or finances to stay up to date on the latest changes in email marketing also.
For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for your business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming; because you should look for a consultant who has a great reputation a proven track record and credible experience, who will also listen to your questions carefully and explain concepts simply while making your project a priority.
The hands-on approach
There are those business owners who prefer a more hands-on approach in their business’ overall marketing strategy, and if you are among this group then you would probably be eager to learn the proven strategies pertaining to email marketing, including this popular strategy pursuant to which is to offer an email correspondence course on a subject closely related to your business (website) or the products/services you offer.
These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed as spam is to use a soft sell approach subtly urging readers to make a purchase or visit your website for more information.

The digital newsletter
You might also consider publishing and distributing a digital newsletter (or eNewsletter if you like), which is another proven and very popular email marketing strategy that has been deemed to be highly effective. An digital newsletter is very similar to a newsletter which is printed and distributed using conventional methods such as USPS (snail) mail delivery. The bulk of a digital newsletter should be quality content in the form of featured articles and shorter articles which includes useful tips and/or product reviews.
The digital newsletter may also contain graphical elements which can simply be graphic designs, or they may be graphics that also serve as links which direct traffic to your website, product pages or other interesting and useful information. Finally, your digital newsletter should contain some type of soft-sell sales pitch, but make sure of the subtlety of your sales pitch because if it appears to be too blatant you run the risk of your digital newsletter being considered spam. Finally, the newsletter should contain a call to action urging readers to either make a purchase or visit your website for more information.
Test and evaluate
Regardless of the method of email marketing you prefer to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of any email marketing campaign that are not working should be weeded out. Likewise elements of your marketing campaign which are generating a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue a particular issue, it might be worthwhile to begin issuing digital newsletter more often. This type of evaluation and feedback can turn a moderate success into a huge success.

01/12/2018
Digital Newsletters in Email Marketing

Email Marketing – Not SPAM
Email marketing is not about unsolicited emails with advertisements which make outrageous claims, although so many online operators actively promote products and services in this fashion without regard to the wants, needs or preferences of the recipients of such emails. Unfortunately the abundance of spam that inundates Internet users each day has caused many to formulate a negative opinion about email marketing, but savvy Internet (Web) marketers who understand how to market successfully enjoy an advantage over their competition by turning to eNewsletters (digital newsletters) to reach more potential customers. This article will discuss digital newsletters and how they can be used effectively as part of an email marketing campaign.
A digital newsletter is very similar to traditional newsletters which are printed and distributed via snail mail, newspaper inserts, supermarket racks and other such methods, whereas the most significant distance is the method of distribution. While traditional newsletters are typically mailed to the recipients or distributed in person, digital newsletter distribution is restricted to the Web. These digital newsletters may be sent either in the body of an email message or included as a link in an email which directs the recipient to a particular website where s/he can access the item. In either case the recipient can read a digital newsletter while online, or print it out and save it to their hard drive for future use.
The contents of a digital newsletter may vary somewhat drastically, depending on the type of business that particular newsletter is promoting and the purpose for which it is being published, including personal preferences of the business owner and those employees involved in its production. However, the general format of a digital newsletter should be such that it includes useful information in the form of full length feature articles or shorter pieces offering usable tips. The digital newsletter should also contain at least some subtle advertising for the products and services offered by its owner/publisher. These pieces of advertisements should not be blatant and should allow readers to formulate their own opinions regarding product or service offers.

Valuable and useful content
Any digital newsletter should be created and designed in such a way that interesting and useful content make up the major portion (bulk?) of the document. Such content may include full length feature articles that provide information for the readers, as well as shorter pieces which may offer tips and product reviews or offer advice to the reader.
The key to providing high quality content in these digital newsletters is to have it written by a capable writer who is knowledgeable about the subject matter. A digital newsletter writer should have an understanding of the subject matter or have the ability to research a topic and learn enough to write accurate and informative articles about it. In either case the distributor of such a newsletter should carefully review the content for both quality and accuracy before publishing.
Distributors of digital newsletters should also consider including in their document. Such graphics may depict product pictures, employee photos, company headquarter pictures or other relevant graphics that provide meaning to the text of such newsletters. A graphic designer can be called on to assist in this endeavor by giving advice or actually helping in the creation of said graphics, including such tasks as cropping them appropriately and placing them in a prime location on the layout of such a digitally-based newsletter.

Consider the audience
In conclusion, it is of critital importance that distributors of digital newsletters carefully consider their audience before using email for marketing purposes. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails – whether those emails contain digital newsletters or not. If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign.
However, care should be taken to ensure that emails sent to a given target audience are designed specifically to appeal to those recipients, and that such recipients had previously consented – via an opt-in form – to receive emails, offers and newsletters notwithstanding. The type of specialization that must be considered when attempting to appeal to a given audience should include language (type used in the copy), layout (of email or newsletter) and graphics, if any (color and placement).
Additionally, the copy should be packed with information that recipients will find useful – if not valuable – to them; and always keep in mind that sending any kind of emails to a large group of recipients who have not requested information from you, and have no interest in your products and services is, among other things, a waste of time.
Request permission!
It is a better idea to ask customers and potential customers if they are interested in receiving more information, and having them join an email subscriber list if they wish to receive that information. Sending your emails to this subscriber list ensures the majority of recipients will have an interest in your products/services and are not likely to automatically delete your emails as spam or report you to the authorities for violating the CAN-SPAM Act.
01/07/2018
The Culprits of Email Marketing Failures

When EM campaigns fail
Whether you are already involved in an email marketing campaign or you’re simply considering the possibility of launching an email marketing campaign it is important to understand that email marketing (EM) does not always work as effectively as expectations may set forth. This means that sometimes, despite your best efforts, or sometimes in spite of your best efforts, the email marketing campaign you create will either not generate the degree of success you anticipated or may not generate any success at all for a variety of reasons.
Some of these reasons may be a lack of interest from your target audience, failure to properly execute your email marketing strategy, poor planning of your strategy, or poor execution of that strategy. This article will take a look at some situations in which email marketing is not effective, and will offer some suggestions for dealing with these situations.
Let’s consider for a moment the reason that a lack of interest from target audience members can result in a failed email marketing campaign. It is already a known fact that some target audiences have often been the recipients of offers and information in which they have absolutely no interest or use for; this occurs when marketer(s) fail to complete sufficiently adequate research that would otherwise identify those offers, and that content which the particular audience(s) have expressed interest in.
Importance of research
So that having been said it is critically important that before you – as an email marketer – invest time, energy and money into an email marketing campaign, you might find it worthwhile to hire a consultant and task him/her with conducting market research which should provide valuable feedback such as demographics for the target audience and information on the probability of these target audience members being responsive to email marketing. This last piece of information in particular should help the business owner to determine whether or not s/he should pursue email marketing as an advertising option.
In other wordsm, if market research indicates that members of your target audience are not likely to purchase the products or services you offer online, or they don’t even use the Internet to research these products or services, investing in an email marketing campaign is not worthwhile. You may enjoy a small degree of success from this marketing effort but it is not likely significant enough to warrant the time and effort required to achieve this small degree of success.

Another aspect of email marketing which can cause your marketing campaign to result in failure is the inability to properly execute your marketing plan. Attention to such execution of whatever marketing plan you have in place is important because even the best formulated marketing strategy can flounder if you are not able to properly execute the steps required to accomplish the plan’s objective.
Sloppy work spells doom
For example, you may plan to use digital newsletters – or ebooks – as a critical component of your email marketing campaign; but if these digital information products do not appear to be professionally designed and written, or they frequently arrive late and do not offer valuable information, readers are not likely to invest in your products or services based solely on these digital offerings. In each aspect of your email marketing campaign, you should strive to ensure that information you provide to your email recipients is informative, accurate and interesting, if not compelling. This type of copy is more likely to pique the interest of readers.
Finally, poor planning can cause an email marketing campaign to falter. For example, if you were to issue a component of your email marketing campaign hoping to generate a huge interest in your products and receive a great deal of interest, you should be well prepared and have the ability to sell your products. Not having enough stock on hand after you undergo a marketing effort can be a critical mistake because potential customers may lose interest if they have to wait for the products.
Poor planning = less profits
This is just one example of poor planning causing problems; but poor planning can cause a host of different problems including potential customers losing interesting, the creation of confusion regarding your products and services and even potential customers being angered by your email marketing. In any scenario under which poor planning – and/or poor execution of a solid plan – can be identified as the reason for failures of email marketing campaigns, the results will almost always be loss of potential and existing customers which, when translated, is a loss of revenue and profits for your business.
As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!
11/25/2016
The Write Approach for Email Marketing Content

Via email
Aspects of email marketing include sending advertisements via email to a large subscriber (or opt-in) list; publishing and distributing an e-newsletter; and sending informative emails with a soft-sell approach that encourages recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma; and that is writing the content which will appear in these emails. Writing content is critical because these emails may be the first impression a potential customer will get in order to make a determination about your products and services.
Superior content will provide potential customers with a good first impression which may make them more receptive to the idea of purchasing your products or services; and as such, this article will discuss some of the proven techniques which have been used to ensure that the content you include in your email marketing campaign will reap maximum benefits. Keep in mind that such benefits are not restricted to the purchase of products/services, but could consist of brand recognition, increased “like and trust” for you and your company from your subscribers and maximum credibility among those who like and trust you, as well as the broader market place.
Content sent to subscribers
As for content you send to subscribers, the importance of hiring a professional writer to assist you with your email marketing campaign cannot be stressed enough, if you are unable to create such content yourself due to time restraints, lack of confidence or lack of writing skills. As content is one of the most critical elements to the success of your campaign it is important that you approach the subject with the utmost care and seriousness; because although you may be a decent writer, or you may have a staff member who you think can do a good job creating the content for your email marketing, the quality of the work will likely not be of the same quality as a professional can produce.
On the other hand, if you or your staff member is a professional writer by trade, you can – by all means – proceed to create your own content. Approaching content creation in any less serious or careful manner can be very damaging, especially if your competitors are hiring writers to create their content. Writing content for email campaigns is not the same as writing posts for a personal blog; they are vastly different tasks in the sense that on a personal blog, readers prefer to communicate and subscribe to an individual using his/her own voice; whereas content for email campaigns content for email campaigns directly affect your brand and therefore must be seen by your prospective customers as professionally written, or at least be viewed as favorable and having been written by professionals.
Content considered effective
The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade recipients of the email to either make a purchase or visit your website.

Sending full length insightful articles which are likely to be of interest to the members of an email subscriber list is an excellent idea for your email marketing campaign, as providing such articles is considered a good idea since they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit a website or product page without actually asking the recipient to do so.
Product reviews
Short product reviews can also be very helpful – if not of high value – when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention, especially when the reviews focus on the products you offer, and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by having the writer to simply specify certain features of your products and offering other concrete pieces of information as opposed to opinions of those products.
Advertising is quite often an important part of an email marketing campaign; and such advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link and reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website. The indirect marketing in an email marketing campaign is usually supportive of products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space in the email.
Please note
It is important to note here that recipients of marketing emails are usually well aware that these graphics and other inclusions of such emails are part of an advertisement and many of them will choose to click on these links when they have an interest in the products or services being offered. In fact, some recipients may even click on a link or banner to learn more about the quality of a product/service being advertised, or to learn more about the company behind such a product or service before expressingh an interest in making a purchase. So you never know exactly what might motivate (inspire?) a potential customer to take action; but you do know that if your content is deemed to be unprofessional by that potential customer, s/he won’t click on any link/banner for any reason.
As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!
10/16/2016
An Effective Marketing Approach Via Email

Aspects of email marketing
Like any type of marketing, email marketing involves a great deal of time and effort to ensure that the marketing campaign is effective; because an ineffective marketing campaign of any kind is a waste of money and resources. Any individual or business that invests a lot of time, energy and money into an email marketing campaign which is not reaching members of a target audience and is not convincing recipients of the emails to make a purchase or visit a product website is really not worthwhile. In this article we will discuss the implementation of an effective email marketing strategy designed to ensure that your business, financial and personal goals are being met.
One of the most important aspects of marketing effectively with email is to make sure that your email marketing efforts are reaching members of your target audience; and one way this can be done is by asking former customers, as well as potential customers, to join your subscriber list. Such a request on your part will help to establish that the majority of your subscriber list members have an actual interest in the products or services you offer. Such interest in your products/services is important because it will be more likely that you’ll generate sales when marketing to this type of an audience than it would be if you were marketing to a much larger audience which has no interest in your products.
Another aspect of marketing effectively via email is to hire an experienced professional writer to draft the content for your emails, e-newsletters, email courses or other methods you are using to email your message to potential customers. Having your content written by a professional content writer can give you a significant edge over the competition if they are drafting their content themselves. And since the quality of your content is a direct reflection on your business, poorly written content that lacks substance will reflect poorly on your business.
Target audience appeal
Effective email marketing should also be written in a manner which will appeal to your target audience; but this may be easier said than done, especially since the best results might only be obtained by conducting market research to determine demographic information for the kind of target audience you wish to attract. Research such as this may also determine preferences the target audience may have as a condition of receiving marketing information from you (or your company). Their preferences may pertain to: type of language used, format of emails, layout of emails and even aesthetic appearance of emails. So paying attention to these details can make your email marketing campaign significantly more effective.
Finally, effective email marketing should be done in a way that it is not viewed as spam; but it can sometimes a difficult process to safeguard your emails from perceptions related to spam. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these efforts to avoid having these emails construed as spam. The importance of such efforts is based, in part, on the many Internet service providers that include spam filters in their software that apply algorithms to each email account they provide to users. These filters are designed to determine which messages are spam and which email messages are legitimate; and emails which are deemed to be spam often do not reach their intended recipients.
Surviving the spam filters
Emails which survive the spam filters and make it through the recipients’ inboxes may also be automatically deleted if Internet users percieve them to be spam based on their appearance and content. For this reason care should be taken to ensure that all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best possible opportunity to reach your target audience and have a positive impression on them which, hopefully, will entice them to make a purchase or visit your website.

Digital & Electronic Products – Unbeatable in Quality and Price!
08/27/2016