The Objective Statement: Unique and Effective


About the objective statement

As you may already know, the career objective on many standard resumes is often listed as just “objective;” but such a listing is, in fact, a statement of your career goals, and the message intended is generally a simple one: that you want to get a good job which will allow you to utilize your experience and education in a way that will maximize your earnings.

However, this is the most difficult part of a resume to compose, based on the restriction of one to two sentences in which you are expected to convey your professional expertise.

In other words, conveying a clear and concise message which includes expectations from a job and an organization, as well as goals for your professional growth in a space of only one to two sentences is really not an easy thing to do, unless uniquely descriptive terms are used; and in order to use such terms you will probably need to devote extra time to consulting your dictionary and thesaurus several times during the process.

This exercise can almost be compared to getting an intelligent point across in 140 characters; and we all know that many of those tweets are a far cry from intelligent.

Misconceptions about the objective

The extra time, study and frustration involved in composing an effective objective statement cause many people to make the mistake (often repeated) of not listing one at all, thereby relegating themselves to join those who operate under the false assumption that an objective statement is not necessary in a resume, because it states the obvious: that your objective is to get the job for which you are applying.

But such exclusion and rationalization is misconceived, because employers are looking for an objective since they want to know what you are really looking for in order to determine whether or not you’re a good match for their company.

Another common mistake many individuals make when preparing their resume is including a career objective that doesn’t actually express their goals and qualification. For example, a statement like the one which follows is commonly used in resumes:

“To obtain a position where my experience and education can be utilized and expanded.” But take a closer look at this statement and you’ll find it doesn’t say anything specific about what is being sought in terms of professional growth.

Generic statements send wrong message

When preparing your resume, make it a point to avoid the use of generic statements like the one above; because such statements will hurt you more than help you in your job search. Using such statements will cause your potential employer to be be left with an impression that you don’t have a set a goal in mind, which essentially defeats your purpose for preparing a well-written resume in the first place; don’t you agree?

By now, and in view of the above, you should have a pretty good idea of what not to do about including or omitting an objective statement on your resume; but how about some ideas that could be helpful in your day-to-day resume preparation tasks and job search goals?

The following paragraphs consist of a few ideas you may find helpful when creating your own winning career objective that should get your well-written resume noticed and get your foot in the door.

Objective statement writing tips

First – Make your career objective personal. In other words, think of your whole resume as a sales tool with your career objective as your opening statement; because you want your employer to know what you want, and not just restate what other people want.

Second – You want to state your commitment to your career goal; because if you are unsure of what you want, how is your employer expected to believe that you really want the job at their organization, and you are not just applying because you want to get out of your current work environment? Don’t be afraid to state what you want from a job and from an organization.

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Third – While you want to state your commitment, you also want to show that you are willing to take action to achieve your goal; so indicate what direction or action you are willing to take in order to accomplish your career objective.

Fourth – What might be the most important factor in a successful career objective is being specific about what you are looking for in a work situation; because while you can say that you are looking for a “challenging” environment, this doesn’t mean anything to your employer, since people define challenges in various ways. So avoid using generic and broad terms and simply state what you want, as well as what you’re willing to do to get it.

Woman in a neon triangle

Sample: An effective objective statement

Keeping these criteria in mind, let’s revise the above career objective statement so that it effectively states what you want:

“To obtain a position of a sales representative in a health insurance industry, where I can utilize my management and customer relations skills, with the opportunity for performance-based advancement.”

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The above statement – revised from the earlier generic one – tells a potential employer that you know what kind of job you want, what experience you have in order to get the position, and what you are willing do to become a successful professional with the company.

Thus, you have just created an effective objective statement which transforms into a winning career objective to enhance your resume and increase your chances of landing the job you really want.

Measuring the Listing of Experience on a Resume


When writing your own resume

For those who write their own resumes instead of paying a service to have one written for them, the goal is always to create a document that is as complete and professional as it would be if a professional resume writing service had written it; and in so doing self preparers [sic] have been known to embellish areas in an otherwise well-written resume in an effort to impress potential employers, but instead, end up defeating the intended purpose.

One of the embellishing mistakes made most often is that of the individual’s professional experience; so if you are one who prefer to write your own resume, make sure to consider the following questions before you begin writing:

  • What is your career objective?
  • Are you changing careers?
  • Are you looking for professional growth?
  • What experience do you have that will help in meeting your professional goals?

To get started in developing your resume, list all of your previous experience in chronological order, starting with your latest job on a piece of paper, in order of dates of employment, job title, full company name and location of your employment. At this point you can take a look at what you have written down and then consider (calculate?) just how much experience you have acquired based on the dates you’ve written down.

Good “best practices” rule

It has become more commonplace to change jobs more frequently and, as a result, folks are not able to build their careers in one place or with one employer; and as such, it is possible that someone with ten years of professional experience following college has had over three jobs.

Although this lack of continuity in employers does not seem that important to include on a resume, it certainly becomes significant to an individual with over 30 years of experience. It is for this reason that you should set limits on what you include and what you exclude from your well-written resume in the professional experience section.

Ideally, a well-written resume should not exceed two pages; and depending on the type of jobs you have held, as well as your responsibilities in those jobs, two pages don’t seem to account for a lot of space. So a good “best practices” rule to adopt when listing your experiences is not to exceed your most recent five jobs, despite the period over which you held them.

Always keep the length of your resume in mind when you’re deciding on the number of jobs you will list; and if your last five jobs and accompanying responsibilities will exceed one page, then consider paring down the experience to three of your most recent positions.

Avoiding embellishment

You could also consider the time you spent at each organization for which you have worked and– list up to the last ten to fifteen years of experience, if that appears a more suitable fit to the resume document.

In other words, it is not necessary to list every job you’ve ever had in order to showcase your qualifications and years of experience; but if you have a long professional career, just focus on the last three to five jobs and use the profile or summary at the beginning of the resume to highlight the number of years you have spent working, or the number of years you have spent in a certain industry acquiring specific skills.

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When listing your experiences, it is important that you do so in chronological order without skipping any of the jobs you have held; and while you may feel that certain jobs are not particularly complimenting to your current career objective, you should not avoid listing them on your resume.

Work on highlighting the responsibilities that are transferable across various industries in stead of omitting particular jobs or employers which might result in gaps being created in your employment history.

Resume quality over listing quantity

It is important to understand that leaving any unexplained gaps in your work history will raise questions by your potential employer; so don’t create gaps on your resume by listing your experience out of order or skipping jobs you have had.

Finally, make sure that your cover letter accounts for any additional qualifications you would like to bring to the attention of a potential employer that you didn’t include on the resume.

Your well-written resume should be concise, well written, and designed to sell you as the best candidate for any job you pursue. Just remember: It’s quality over quantity that actually counts.