The Objective Statement: Unique and Effective


About the objective statement

As you may already know, the career objective on many standard resumes is often listed as just “objective;” but such a listing is, in fact, a statement of your career goals, and the message intended is generally a simple one: that you want to get a good job which will allow you to utilize your experience and education in a way that will maximize your earnings.

However, this is the most difficult part of a resume to compose, based on the restriction of one to two sentences in which you are expected to convey your professional expertise.

In other words, conveying a clear and concise message which includes expectations from a job and an organization, as well as goals for your professional growth in a space of only one to two sentences is really not an easy thing to do, unless uniquely descriptive terms are used; and in order to use such terms you will probably need to devote extra time to consulting your dictionary and thesaurus several times during the process.

This exercise can almost be compared to getting an intelligent point across in 140 characters; and we all know that many of those tweets are a far cry from intelligent.

Misconceptions about the objective

The extra time, study and frustration involved in composing an effective objective statement cause many people to make the mistake (often repeated) of not listing one at all, thereby relegating themselves to join those who operate under the false assumption that an objective statement is not necessary in a resume, because it states the obvious: that your objective is to get the job for which you are applying.

But such exclusion and rationalization is misconceived, because employers are looking for an objective since they want to know what you are really looking for in order to determine whether or not you’re a good match for their company.

Another common mistake many individuals make when preparing their resume is including a career objective that doesn’t actually express their goals and qualification. For example, a statement like the one which follows is commonly used in resumes:

“To obtain a position where my experience and education can be utilized and expanded.” But take a closer look at this statement and you’ll find it doesn’t say anything specific about what is being sought in terms of professional growth.

Generic statements send wrong message

When preparing your resume, make it a point to avoid the use of generic statements like the one above; because such statements will hurt you more than help you in your job search. Using such statements will cause your potential employer to be be left with an impression that you don’t have a set a goal in mind, which essentially defeats your purpose for preparing a well-written resume in the first place; don’t you agree?

By now, and in view of the above, you should have a pretty good idea of what not to do about including or omitting an objective statement on your resume; but how about some ideas that could be helpful in your day-to-day resume preparation tasks and job search goals?

The following paragraphs consist of a few ideas you may find helpful when creating your own winning career objective that should get your well-written resume noticed and get your foot in the door.

Objective statement writing tips

First – Make your career objective personal. In other words, think of your whole resume as a sales tool with your career objective as your opening statement; because you want your employer to know what you want, and not just restate what other people want.

Second – You want to state your commitment to your career goal; because if you are unsure of what you want, how is your employer expected to believe that you really want the job at their organization, and you are not just applying because you want to get out of your current work environment? Don’t be afraid to state what you want from a job and from an organization.

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Third – While you want to state your commitment, you also want to show that you are willing to take action to achieve your goal; so indicate what direction or action you are willing to take in order to accomplish your career objective.

Fourth – What might be the most important factor in a successful career objective is being specific about what you are looking for in a work situation; because while you can say that you are looking for a “challenging” environment, this doesn’t mean anything to your employer, since people define challenges in various ways. So avoid using generic and broad terms and simply state what you want, as well as what you’re willing to do to get it.

Woman in a neon triangle

Sample: An effective objective statement

Keeping these criteria in mind, let’s revise the above career objective statement so that it effectively states what you want:

“To obtain a position of a sales representative in a health insurance industry, where I can utilize my management and customer relations skills, with the opportunity for performance-based advancement.”

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The above statement – revised from the earlier generic one – tells a potential employer that you know what kind of job you want, what experience you have in order to get the position, and what you are willing do to become a successful professional with the company.

Thus, you have just created an effective objective statement which transforms into a winning career objective to enhance your resume and increase your chances of landing the job you really want.

Buttress Your Resume with a Cover Letter


Importance of the cover letter

Most of us, when preparing a resume, devote a lot of time to making that resume the very best because of its significance to, and representative of us as individuals and potential employees of the company to which the resume is sent. What some job seekers fail to do however, is to send a cover letter along with their resumes; and while the reasons for excluding a cover letter may vary, such exclusion often reduces the chances that your well-formatted, well-written resume will ever get reviewed.

We must understand the importance of having a cover letter for the simple reason that without one, we defeat the purpose of preparing and sending out the resume in the first place. It is a known fact that job seekers who omit a cover letter from their job applications appear unprofessional to potential employers; but those who include a well-written, personalized cover letter allow potential employers to get an insight into who they are, how they communicate and how they present themselves as professionals.

Buttressing your resume

If you are in search of a particular job or position and sending your resume via email, the cover letter can be included in the body of the email or sent in an attachment, if the employer accepts such attached documents (most employers prefer not to receive attached documents), but the important thing to do is make sure a cover letter is sent along with your resume; and even if you are faxing or sending your resume by regular USPS mail, make sure that the cover letter serves as an introduction to the resume.

While cover letters can take various forms, there are a few basic guidelines that should be adhered to when preparing one for yourself. Please continue.

Knowing the goal of your cover letter

Know what the goal of your cover letter is, and express it clearly and concisely. Sell yourself in the best possible light; make sure also, that you sound confident and professional in your cover letter. Concentrate on the positives while highlighting those qualifications that make you a perfect candidate for the job; and even if you feel insecure about your qualifications, or think that you may be slightly under-qualified for the job, use your best interpretation of the qualifications.

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Addressing and customizing the cover letter

Address your cover letter to the appropriate person. The biggest mistake some professionals make is not taking the time to address their cover letter to the appropriate person, such as the recruiter or the hiring manager. Take the time to address your cover letter to the appropriate person; if the job description does not include a person as a contact, take queue from the text and address the letter to the team listed as the contact. Using generic lines, such as “To whom it may concern,” is not acceptable on a cover letter.

Customize your cover letter to the position you are applying for. It is very important that your cover letter address why you are the best person for the job you are seeking. This includes indicating the job title in your cover letter. Generic statements, or statements indicating that you are interested in any open position with the company, make you appear unprofessional and unprepared.

A strong close to your cover letter

Answer these two questions: why do you want this particular job? And, what can you do for the company? These two questions must be addressed in the cover letter in order to let your employer know that you are serious about your interests, and that you have considered the opportunity, how it fits with your professional goals, and what you are willing to bring to the table in order to benefit the organization you want to work for.

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Proof your cover letter. Errors and misspellings leave a poor impression on any employer.

Close the cover letter by indicating to your potential employer when you intend to follow up on your application. Do not end the letter with a statement that leaves it up to the employer to call you at their convenience. Let the employer know that you want to follow up, when you will follow up, and how you will do so. This confirms your interest in the position, and your professional etiquette. Note, you must follow up when and how you indicate on the cover letter.