Money from Content Articles and Banner Ads

What banner ads can do for you

When you are trying to make money off the articles on your website, it is important to effectively promote your website so that you will attract customers and they can see just what a good, quality site you have. There are several ways to market and promote your website, one of them being with banner ads.

Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, it may be cheaper and/or faster in the long run to start seeing significant revenue from your website advertising efforts, rather than waiting for SEO techniques to bring your site to the top of search engine results pages (SERPs).

Aside from paying to advertise on website owned by someone else, there are also free banner exchanges you can choose from, so we will look at the pros and cons of each banner advertising method below.

Free banner exchanges

Free banner exchanges are the result of various website owners (webmasters like you and other site owners) exchange each others banners in a way that allows their banner(s) to go on your site and your banner(s) to go one theirs; and although this option is free, there are two main problems with it.

First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with banners from all these other website owners. This could even work to defeat your purpose if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links.

Secondly, you have to be really careful about the types of sites that you exchange banners with, since some sites like to gather a as many banners as they can so that they can create a banner a directory or portal site and not really have any relevant or useful content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid banner ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that their owners say they do, and that they have your ad placed in a strategically conducive location which works to invite visitors to click without being too pushy.

You’ll also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page. All in all, banner ads can end up being profitable for you site if you go about it the right way; so if you do decide to check out banner advertisement as a marketing strategy, be sure to keep the above tips in mind.

NAVAN Global, the REAL SEAL!

Your Articles in Article Directories: Income

Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them, and each serves its writer in a promotional capacity in the sense that it includes a byline which appears under the article so that visitors who eventually read it will know who wrote it (or at least who owns it) and will be able to get in contact with him/her or visit the owner’s website for further information.

Article directories are a great place to put your articles so that they will – potentially – make you money if they receive enough exposure and readership. By using this method, visitors to the directory who are interested in your product or service will see your article, acknowledge you as an expert on the subject and will probably visit your website.

Even if you don’t have a lot of confidence in ytour ability to write, or have little or no knowledge of the product/service you are promoting (for example, running an affiliate website), you can always hire a writer to do the work for you. It is important to point out here, however, that getting quality articles written could be expensive at first, but they will pay for themselves in little time – either through affiliate sales or selling your own services – and the income from then on will be all profit.

Let’s take a real life example. Imagine that you are an accountant working from home and you write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill necessary to do a job for them.

In this scenario there is really nothing to prevent them from visiting your website or contacting you by email to learn more about your product or service. Your article will have gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will most likely use your article for their website; and since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article thereby providing even more benefits to you from the traffic that they get to their website.

There are numerous article directories out there for you to utilize. Among them is iSnare, eZines and Go Articles. That having been said, your bet best might be to put a copy of each of your articles on every one the free article directories for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and even more profit.