About The Business of Ebooks – PLRs or Self-written?

A paradigm shift

In today’s world there are many individuals who are looking to make money from home anyway they can. In many cases these individuals are looking for opportunities that allow them to work at their own pace or be their own boss. If you meet the description of such an individual, then it is possible that you have thought about creating and selling e-books since the popularity of e-books has rapidly increased over the years; and now that folks are spending more time at home due to a virtual office paradigm shift created by the pandemic, the effects of which are still being felt, an ebook business may even be more profitable.

Many readers are finding it convenient, not only to purchase them, but to purchase them cheaper. And you’ll find that, in most cases, e-books are easy to read on the computer and they can also be printed off and read as hard copies. Since an increased number of consumers are interested in purchasing e-books there are also more individuals who are looking to make money off of them and, if you are one of those individuals, you may find success in writing, publishing and selling e-books. Keep in mind, however, that success in this type of business will not come without hard work.

Hard work, quality content

If you’ve never created an e-book it may be difficult to understand exactly how much hard work it entails; but to be worth the buy, most e-books are at least one hundred pages long and some are even longer. So if you are interested in creating an e-book it may take months for you to finish the book. In addition to hard work you must also have writing experience and some basic knowledge on the topic that you are writing about. This knowledge and experience may not be necessary if you are a good researcher; but either way it is important to the success of your e-book.

It is a fact that customers do not, and will not, purchase poor quality work; so in addition to writing a quality e-book you will also have to find ways to promote and sell it. Together, the two could take a large chunk of your time, which is a major turn off for many people. However, there may be alternatives that may work for you if the time commitment is a hindrance for you.

To make a profit

The fact of the matter is that if you are interested in selling e-books to make a profit you do not necessarily have to create your own. Instead you can obtain the private label rights to another e-book. Obtaining the resell rights to an e-book written by someone else will allow you – in many cases – to assume the work as your own, edit the content, and pocket the money from each sale made of that book that you bought the resell rights to.

The biggest downside to obtaining the resell rights to an e-book is the amount of money that you will have to spend for those rights. Depending on who you do business with the cost of acquiring private label resell rights may be fairly expensive, especially since most freelance writers spend a significant amount of time creating their e-books and, as previously mentioned, they may want to be appropriately compensated.

The cost of resell rights to an e-book may be considered a disadvantage to this unique business opportunity, but it can also be considered an advantage. E-book authors that charge more for their work typically have produced better content, and better content is easier to sell.

Buy rights or self write?

Whether you make the decision to develop and create your own e-book or purchase the resell rights to someone else’s, you will still have to find a way to market the e-book to the general public. Promoting, marketing and eventual sales, depending on what approach you take, will take time, which is why many individuals prefer purchasing the resell rights to e-books that have already been created. This allows them to spend more time on marketing and sales, which is ultimately where the money is.

If you are unsure as to whether or not you should create your own e-book or obtain the resell rights to another you are not alone. There are propably plenty other individuals wondering the same thing, because private label resell rights are an amazing business opportunity for those folks who have the time, money and energy to devote to this type of business.

Business opportunity

There is a wealth of content devoted to private label resell rights at PLR treasury which you can take a look at. All online business opportunities take time to find success, but if you have the financial resources needed to obtain the resell rights to a well written e-book, you are encouraged to give this opportunity a shot. You are not guaranteed results but you may be surprised with what you find.

If you try obtaining the resell rights to an e-book and the experience is not what you had in mind you can begin to create your own e-books or move onto another business opportunity. Unlike other business ventures, private label resell rights allow you to get out when you want. After you have paid for the resell rights to an e-book, it is yours to do with whatever you wish. This means that you can stop at anytime and move on to something else, if you so desire.

begin simple and expand step by step

The Home-based Business Phenomenon

Present-day American dreams

Present-day American families have the same dreams shared by families a few decades ago; buy a home, provide for the health and welfare of their children, and send those children to college. But the price tag for fulfilling these dreams climbs higher and higher every day, making it much more difficult to achieve the same standard of living that families enjoyed in past decades.

It used to be that a husband went off to work in the morning and the wife stayed home doing household chores and taking care of the kids; but the days of one-income households are long gone and both parents must now go out to work – when they can find it.

However, as the old familiar adage suggests, “necessity is the mother of invention” and accordingly, many enterprising single moms & dads, and even husband & wife teams are finding ways to stay home, and still earn a living via opportunities that are springing up all over the country as a result of the tremendous growth of an industry that makes work at home possible.

The (HBB) industry has made it possible for anyone with some basic skills, a computer and Internet access to start a business at home. For example, an individual with a background in word processing can create his/her own in-home word processing business.

Getting started

Before you begin your however, it is important to do your research. Find out what kind of software program will be most suitable for the type of business you intend on doing. You will also want your computer system to be compatible with your clients and customers.

Next, look at the make-up of your industrial area. An arts community, or a thriving business area? By checking out the demographics of your area, you can make a decision regarding the type of advertising you want to use.

In the beginning, you will want to try all sorts of advertising. Neighborhood newspapers are an inexpensive way to advertise, but they usually only published on a weekly basis and that may not be enough to keep the clients rolling in. You can put your name on the bulletin board at your local supermarket and pass out flyers door-to-door in large office buildings or other business complexes.

Although it may be more expensive than neighborhood newspapers, you may want to run an ad in your local daily newspaper (in the business services section). Church bulletins and university newspapers that sell advertising may also be a relatively inexpensive way to go. You should also get your business cards printed up right away; and don’t let a client walk out the door without one or two business cards. Repeat business and word-of-mouth may well be your best advertising tool.

Get started now… Free!

Whatever methods you choose to employ in your advertising, do yourself a favor and track the responses. Put a check list next to your telephone and whenever a call comes in (whether you get hired or not) ask the prospective client where s/he found out about you. It won’t take long for you to discover where your most cost-effective advertising comes from and when you know that, you can punch it up and drop the ones that aren’t doing anything for you.

Do your homework!

One telephone call will be the only opportunity you have to sell your service. If you hesitate when asked a price for a particular project, you will probably lose the job so do your homework. Call the competition and ask what they are charging. If the competition is out of your immediate geographic area (and you are therefore not a threat to their livelihood), you may want to be straight with them and tell them you are starting a in their field and ask for their input. You may be surprised to find them willing to help out with important information.

Keep in mind that there are myriad of tasks that need to be undertaken in order to establish the fundamental operations of your new home-based business. Whether you expect to get clients from the Internet or not, it is necessary to set up your business in a manner that will accommodate local clients/customers. So business letter heads, envelopes, forms, business cards, invoices and other paraphernalia will be necessary.

It will also become necessary to establish your pricing policies and have them available upon inquiry. Depending on your business, you could set a basic rate which can be a flat rate or a percentage.

For example…

…Using the business of word processing for a pricing example, a prospective client may call asking what you charge for 4 single-spaced pages. Your answer might be $45.00 per page straight text and then when the client comes, you discover that what s/he has is 4 pages of extremely complicated tables – definitely NOT STRAIGHT TEXT.

By not making firm pricing commitments over the phone, you will have the flexibility to charge a more accurate price when a client brings you something other than what you were expecting.

Elaborating further on the word processing example, to some clients a resume may be a single spaced page, but it takes a lot longer to type than a business letter and you will want to charge more for resumes. You will want to establish an hourly rate for tables, transcription and other more time-consuming jobs.

Always keep in mind that your pricing will change as you become more familiar with what your clients demand, and you may find yourself doing a lot of list maintenance and merge letters, or you may be doing work primarily for doctors, or attorneys; so you need to have a good basis for your pricing… but be flexible.

There are several models you can choose from, each one giving you the same flexibility to create your own USP (Unique Selling Proposition), as well as your own operational balance sheet. After all, the income & expense aspect of any business is usually an excellent indicator of that business’ prospects for success or failure; and truth be told, no business – new or old – start out with failure as an aspirational milestone. Therefore, it is success to which they aspire and choosing the type of home-based business to launch could make all the difference.

Choice of business types

The two business types that came to mind – based on my own – experiences are: Promotion and Distribution. You can choose to be a promoter or a distributor in addition to all the other choices that are available; but I have provided a glimpse of each vocation with the help of two other publishers whose knowledge of the topics is unquestioned.

According to a What is Promotion? article published to the Slide Player website, “Promotion is any form of communication a business or organization uses to inform, persuade, or remind people about its products and improve its public image. Product Promotion: 1) Explains the major features and benefits of its products (especially in relation to competitors), 2) tells where the products are sold, 3) advertises sales on those products, 4) answers customer questions, and 5) introduces new products…”

…And Distribution is described in the following manner: After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and distribution channels are decided and planned. The decisions made in this step directly affect the types of communication that are used to tell the target audience about a product.” This description is provided in the article, What Is the Difference Between Place & Promotion in the Marketing Mix? Written by Tim Burris for the Chron website. And there are so many more!