Internet-based marketing – TP Javeton WebNet

Help with email marketing

Most savvy business owners understand the importance of email marketing even if they lack the know-how to run an effective email marketing campaign. Simply put, these business owners realize the imperative to run email marketing campaigns to help them meet the needs and expectations of their target audiences, but they might not possess the skills, or have the time required to orchestrate an email marketing campaign that could yield truly effective results.

Fortunately for these business owners, they don’t have to know a great deal about email marketing because there are many Internet-based marketing consultants who can assist them in planning and running an effective email marketing campaign. So in this article, we will provide a few tips for locating a capable consultant to assist business owners and companies of all sizes – including your business, if you lack the time or required skills – in the creation, administration and completion of an email marketing campaign.

One of the most important criteria in any consultant you seek out and hire to assist you with your email marketing campaigns is experience, which must specifically pertain to results and degree of past success s/he can demonstrate (or document). This is important because one of the best indicators of how well a consultant will perform for you is how well s/he has performed in the past; meaning that if a consultant was able to help multiple past clients to attain their company goals through email marketing, that consultant will likely be able to assist you in achieving similar results.

EMC hiring criteria

Another important criterion which should be taken into consideration when hiring a consultant to assist you in your email marketing efforts is the opinions of that consultant’s past clients; so before making a commitment to work with a particular consultant you should request references from past clients, with the understanding and intent to contact each of the past clients provided and question them about their experiences with the consultant. Follow through at this stage is vital in order to to obtain accurate feedback, so you should not just site on these references, you must contact them and get their opinions about the consultant’s work.

An important point to keep in mind is the fact that most consultants will likely only provide references whom s/he is confident will offer positive opinions of services s/he provided. That having been said, you can still learn a great deal about the consultant’s style, personality and techniques through the references you obtain. This is important because the consultant’s personality, as well as his/her skills and abilities are also as important as any other aspect of the of the Email Marketing Consultant (EMC) hiring process.

Keep in mind that – like anything else in life, or any other relationship – there is the possibility that you do not get along with the consultant, or you may have difficulty communicating with him/her, a situation which could make it difficult to work with him/her altogether. On the other hand, if you are not providing the consultant with enough information, or offering feedback which could help him/her to adjust proven email marketing strategies to better meet your expectations it might be hard for you to meet your stated business goals. So a good working relationship (chemistry) with your chosen consultant will also be very important.

Qualified, objective reviews

While it is true that skills, knowledge and experience are all important characteristics of a good email marketing consultant, sometimes none of these factors matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making a hiring decision; and one way to influence your personal opinion is to contact the Better Business Bureau (BBB) to get objective independent reviews of the email marketing consultant you are considering hiring.

The BBB can provide you with a great deal of information regarding the past performance of most email marketing consultants who have been in business for a number of years and does not have any unresolved complaints with the BBB. This additional research will be a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him/her is not likely to be a good choice.

Drawing conclusions

Similarly a consultant who has a number of independent reviews raving about the quality of services s/he has provided to past clients will likely be a good choice to assist you in your email marketing efforts, while a consultant who has a number of poor reviews on the Internet is not really a good candidate for the job. Obviousdly you can draw your own conclusions based on reviews of the consultant’s historic profile; but if past clients were not happy with the services s/he provided, you will likely also not be happy with these services.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!

Affiliate Marketing is the kind of business in which all participants – most active and a few who still receive residual income – in the program will benefit in the sense that each time an affiliate refers one of his/her website visitors to a merchant’s website s/he will earn income. On the other end, the merchant will benefit by being able to produce sales without spending a lot of money for advertising and promotion.

Since the primary objective of Internet-based marketing is to increase earnings, both affiliate and merchant should consider the practice of back-end selling and apply the concept to their business models. Back-end selling is a great and well known support mechanism for affiliate marketing, as it can greatly enhance all earnings produced from the business of affiliate marketing.

The simplest way to describe back-end selling is, “selling after the sale.” In other words, when a buying customer is referred by an affiliate marketer to a particular merchant, any sale that is made to that same customer after the initial sale is referred to as a back-end sale; the product is referred to as a back-end product and process is known as “back-end selling.”

As a result of any initial sales made to the customer, a three way relationship will have been established between the affiliate marketer with whom that customer came in contact first; and the merchant, from whom the customer made a satisfactory purchase; and as such there is a level of trust between them.

Therefore based on this level of trust, selling the back-end product may actually be easier than making the initial sale. It is for this reason that back-end selling has helped to boost sales for both online and offline businesses for so many years, and thus has been recognized as an effective method of increasing sales and doing more, and better business.

The method works for a variety of reasons, the most logical of which is, if the customer is happy with an initial product that was purchased, s/he’ll likely be happy with other products from the same merchant or offline distributor and therefore make another purchase the same day or return at some future time to buy again.

The normal technique with back-end selling is to make the customer aware of other products, as these products can cater to other needs that s/he may have; so that when the customer becomes aware of the second or back-end products, s/he will take a look at it and perhaps make a purchase of that and future products offered by the same business.

The technique of back-end selling has been both known and proven to be very powerful in augmenting the income of numerous companies. Furthermore, back-end selling has helped hundreds of online companies to flourish and expand. Back-end selling is a proven sales strategy which, when used correctly, can work very well in affiliate marketing and other sales oriented industries.

Affiliate marketing will attract many new customers and leads to both marketer and merchant as a result of the initial sale; and while this strategy will certainly build loyalty among the buyers, it will also continue to be a major ingredient in creating a winning formula in affiliate marketing.

Each and every affiliate should look into the financial promise held by back-end selling; and when such a sales and marketing strategy is combined with affiliate marketing, the two of these elements can greatly enhanced the earnings of affiliate marketers big and small for years to come.