affiliates – TP Javeton WebNet

Know if…

Determining whether or not your Web marketing campaign is working for you is a very important part of the advertising process. The reason it’s considered so important is because while there is a great deal of Web marketing which can be done without the customary excessive costs that accompany traditional methods of advertising or other types of Web marketing that have similar high costs associated with them. Also, in both cases there is a time and energy cost factor that goes along with orchestrating your Web marketing campaigns.

For these reasons it is important for you and fellow business owners to continuously evaluate your marketing techniques and strategies for the purpose of determining what is working and what is not. Doing so will also help you focus your efforts on marketing strategies that are providing positive results as opposed to those which are either not providing results at all or providing only lackluster results.

This article will examine proven methods and other steps business owners can take to evaluate the effectiveness of their Web marketing campaigns.

Method 1

Affiliate marketing is certainly one of the most cost-effective Web marketing strategies available, because it is a marketing strategy that involves having other website owners (publishers) known as affiliates post one or more product-specific or merchant-specific advertisement(s) on their websites to direct Web traffic to particular merchants’ websites. This marketing strategy is cost-effective because in most cases the affiliate is only paid when he produces a desired result such as enticing a Web user to click through the advertisement or to purchase a product or service once they click through the ad.

However, pursuant to the merchant-affiliate agreement(s), while the business owner is only paying for advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well, or working better than alternative advertising methods or strategies. Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of unique code embedded in the advertisement that specifies which affiliate generated the website visitors.

Method 1 findings

Information recieved via embedded code is provided for the purposes of issuing payment to affiliates but it can also provide the business owner (merchant) with useful information on which affiliate ads are the most effective. This information is especially useful when the affiliates are posting various different ads. The business owner may conclude that ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Method 2

Business owners who use Web marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of specific products or services offered by such merchants.

Customers including a message board web address as one of the responses will provide you a useful indication of whether or not the message boards are helping to drive customers to the merchant’s website. You, as a business owner may also have some unofficial feedback in terms of the response to your postings on a given message board. If the general consensus is in support of your posts, you may infer that some interest in your business or website have been generated through the use of this strategy.

Evaluation

Finally, a Web marketing strategy can be evaluated by studying website traffic results as well as sales receipts; and anytime you implement a new Web marketing strategy or technique it is a worthwhile task to the time and study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in traffic or sales immediately after the marketing effort.

For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication that the e-newsletter was well received and is an effective strategy. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.

Affiliate success: Obsession?!

Have you ever wondered about the difference(s) between an affiliate and a “super affiliate”? Super affiliate has been – and still is for the most part – the buzzword for entrepreneurs who are both ambitious and successful at affiliate marketing.

There are wild claims on the Web about affiliate marketing: Make Millions Overnight! Never Work Again! Etc. Unfortunately, these claims are usually false for this reason: To go from being a plain affiliate to super affiliate takes a lot of work. In short, you need to be an affiliate of commitment, grit and determination – almost obsession.

The vast majority of affiliate marketing websites on the Web are run by entrepreneurs who have no great interest in turning a huge profit. For example, you’ll find thousands of blogs where people put up a few Amazon listings and/or Google links on the off chance that a passing browser will click on them.

To be a super affiliate

A serious affiliate marketer who aspires to super affiliate marketer status might say, “that’s all well and good, but this is no way to make a dent in the affiliate marketing game”. To be a super affiliate, you need to treat affiliate marketing as a job or business (entrepreneurship), not just something that you do on the side to put a couple of bucks in your pocket.

There is a misconception that affiliate marketing is not a real business. After all, the affiliate is not putting out a product. This is patently false, because although an affiliate marketer is not manufacturing a product, s/he is still offering the product up for sale.

An affiliate marketer still needs to be in charge of search engine optimization, custom content, , financial management, and everything else that goes into running a successful Web business. As with any business, an affiliate marketing plan is only as strong as the amount of work you put into it.

A super affiliate will is able to turn as hefty a profit as a standard business – several sales a day on a number of different fronts. Remember, successful affiliate marketers don’t necessarily stop at one site.

A good marketing strategy

Super affiliates set up a variety of with a good web address, quality web design, and lucrative affiliate marketing opportunities. Additionally, once you start selling at an accelerated rate, some affiliate programs will promote you from regular affiliate to super affiliate. If you start sending sales and traffic to a business, they will reward you with better terms.

This isn’t an easy proposition, but it is possible. Make sure that an affiliate program has a corresponding super affiliate program in place – better terms for more sales. Even if they don’t, an affiliate with good terms up front can really pay off if you’re able to make several sales a month. Affiliate programs with great terms are also referred to as super affiliates in some cases. Find these and you know you’ll have a good marketing strategy in place at the start.