The Vital Elements of Affiliate Marketing




The fact of the matter is…

There is an aspect of affiliate marketing that many seasoned affiliates – those who are struggling and some who have found success in varying degrees – are hesitant to discuss due to a perception that disclosure would make it more difficult to attract newcomers (newbies) to the business. This particular aspect is the cold hard fact that over 90%, but less than 95% of affiliates will actually make less than $100 a month; and those who exceed earnings of $100 a month, but haven’t reached the pinnacle of success, probably comprise another 8% to 9% of the affiliate workforce, leaving only one to two percent at the elite status of super affiliate marketers.

It is therefore important for any aspiring or newbie affiliate marketer to understand that s/he should not count on making a full time income unless and until s/he is able to acquire the tools, resources, online marketing skills and relationships necessary to launch the type of affiliate marketing business that will be sustainable for the first few years, and could eventually generate revenue on a consistent enough basis considered enough to meet the high bar of success as it pertains to the affiliate marketing business.

Basic elements and traffic flow

The basic elements required for kicking off an affiliate marketing career are:

  • A good web site that converts!
  • Adequate search engine optimization (SEO)!
  • Interesting if not compelling content!
  • Website visitors, or traffic in AM jargon!
  • Supporters: returning visitors who like you (via your site)!
  • Reputable and reliable merchants
  • Great products to promote!

The one thing an affiliate marketer must have in order to succeed is a constant flow of traffic from which s/he could establish relationships which will produce the base of followers/supporters some of whom, with minimum prodding or coersion, will purchase products via the affiliate’s website. However, this traffic-to-relationship-to-buyer conversion is a lot easier said than done, which is one of the reasons that over 90% of affiliates make $100 or less a month. Consider this ratio for a moment: 1:200 is the number of visitors who will buy products via a typical affiliate’s website!

So unless the affiliate is promoting high-end luxury products with big price tags (cars, yachts, jewelry, real estate, etc.), s/he will need a substantial traffic flow on a daily basis, and that’s where adequate SEO can be instrumental in getting that affiliate’s website listed in the search engines (preferrably on the first page) so more people will be able to find it. That having been said there is a misconception about affiliate marketing that oo many people buy into, and when they learn the truth about how they should actually do affiliate marketing it is often too late.

Dispelling the misconception

But contrary to popular opinion – or misconception – affiliate marketing is not a get rich quick type of program; and success is not achieved by placing a few product links and banner on a website (poorly optimized or not) and then money will start rolling in; and those who hold this belief should not be surprised if they never make a single sale or any money at all. There is a lot of time, work and creativity involved in developing and nurturing a successful affiliate marketing business, some of which have alreay been mentioned above; and even when the time and work have been put in, there is still more to be done.

Understand also – if you are that aspiring affiliate marketer – that there are no guarantees of success, or even that you will ever make your first $100 or how long it will take you make; because, as with every other affiliate marketer, how much money you make depends solely on how much time, effort and money you are willing to put in. If you are a quick learner and really good at affiliate marketing, you could make 2,000 in 2 years; and this is based entirely on whether or not you’re starting from 0 with another full time job that prevents you from devoting a lot of time to your affiliate marketing program.

In view of everything already said on this page, if you decide to give affiliate marketing a try, you would be doing so with the realization that it is not an easy business; but you should also know that the toughest part are the challenges you will be confronted with in the first five to six months; and if you check your stats and see that you are only making a few dollars, you might find yourself wondering if all the hard work was worth it; but the important thing to remember is to stay committed with your hard work, and the commissions should start growing as you keep working.

Practical expectations, realistic results

One of the biggest factors in affiliate marketing is the traffic that goes through your website; because even though you’ll get a lot of traffic passing through your website, only a fraction of the traffic will be buyers. The key however, is knowing your visitors and then being able to determine which affiliate programs you can offer to meet their needs. There is also the concept of pre-sale, which is the ability to put your visitors in the required mindset for them to actually click on one or more of your prduct links.

By sticking with affiliate marketing, you’ll learn more and more over the years; but you shouldn’t expect to be the best when you first start out, it will take a lot of hard work and dedication. Just keep in mind that by putting the time and effort into your programs, and building the necessary relationships and base of supporters, you’ll be well on your way to making it in the very profitable and exciting world of affiliate marketing, even if you have to endure a few years of growing pains before seeing measurable and/or acceptable results. Good luck!

The Objective Statement: Unique and Effective


About the objective statement

As you may already know, the career objective on many standard resumes is often listed as just “objective;” but such a listing is, in fact, a statement of your career goals, and the message intended is generally a simple one: that you want to get a good job which will allow you to utilize your experience and education in a way that will maximize your earnings.

However, this is the most difficult part of a resume to compose, based on the restriction of one to two sentences in which you are expected to convey your professional expertise.

In other words, conveying a clear and concise message which includes expectations from a job and an organization, as well as goals for your professional growth in a space of only one to two sentences is really not an easy thing to do, unless uniquely descriptive terms are used; and in order to use such terms you will probably need to devote extra time to consulting your dictionary and thesaurus several times during the process.

This exercise can almost be compared to getting an intelligent point across in 140 characters; and we all know that many of those tweets are a far cry from intelligent.

Misconceptions about the objective

The extra time, study and frustration involved in composing an effective objective statement cause many people to make the mistake (often repeated) of not listing one at all, thereby relegating themselves to join those who operate under the false assumption that an objective statement is not necessary in a resume, because it states the obvious: that your objective is to get the job for which you are applying.

But such exclusion and rationalization is misconceived, because employers are looking for an objective since they want to know what you are really looking for in order to determine whether or not you’re a good match for their company.

Another common mistake many individuals make when preparing their resume is including a career objective that doesn’t actually express their goals and qualification. For example, a statement like the one which follows is commonly used in resumes:

“To obtain a position where my experience and education can be utilized and expanded.” But take a closer look at this statement and you’ll find it doesn’t say anything specific about what is being sought in terms of professional growth.

Generic statements send wrong message

When preparing your resume, make it a point to avoid the use of generic statements like the one above; because such statements will hurt you more than help you in your job search. Using such statements will cause your potential employer to be be left with an impression that you don’t have a set a goal in mind, which essentially defeats your purpose for preparing a well-written resume in the first place; don’t you agree?

By now, and in view of the above, you should have a pretty good idea of what not to do about including or omitting an objective statement on your resume; but how about some ideas that could be helpful in your day-to-day resume preparation tasks and job search goals?

The following paragraphs consist of a few ideas you may find helpful when creating your own winning career objective that should get your well-written resume noticed and get your foot in the door.

Objective statement writing tips

First – Make your career objective personal. In other words, think of your whole resume as a sales tool with your career objective as your opening statement; because you want your employer to know what you want, and not just restate what other people want.

Second – You want to state your commitment to your career goal; because if you are unsure of what you want, how is your employer expected to believe that you really want the job at their organization, and you are not just applying because you want to get out of your current work environment? Don’t be afraid to state what you want from a job and from an organization.

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Third – While you want to state your commitment, you also want to show that you are willing to take action to achieve your goal; so indicate what direction or action you are willing to take in order to accomplish your career objective.

Fourth – What might be the most important factor in a successful career objective is being specific about what you are looking for in a work situation; because while you can say that you are looking for a “challenging” environment, this doesn’t mean anything to your employer, since people define challenges in various ways. So avoid using generic and broad terms and simply state what you want, as well as what you’re willing to do to get it.

Woman in a neon triangle

Sample: An effective objective statement

Keeping these criteria in mind, let’s revise the above career objective statement so that it effectively states what you want:

“To obtain a position of a sales representative in a health insurance industry, where I can utilize my management and customer relations skills, with the opportunity for performance-based advancement.”

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The above statement – revised from the earlier generic one – tells a potential employer that you know what kind of job you want, what experience you have in order to get the position, and what you are willing do to become a successful professional with the company.

Thus, you have just created an effective objective statement which transforms into a winning career objective to enhance your resume and increase your chances of landing the job you really want.