If you are an active participant in the affiliate marketing business, you may also be in search of the best, most reliable tools and resources that will enhance your money-making ability. Understanding that your most important act as an affiliate marketer is referring prospects to product/service (‘product’) pages of vendors, merchants and advertisers (‘product owners’) in order to earn decent commissions, then you must consider building your own mailing list.
It is advisable to develop your own mailing lists, as opposed to buying them, because when you create and and nurture your own mailing lists you would – in effect – be customizing them to your unique and specialized business and tendencies, as well as the line of products you prefer to market. For example, if you are knowledgeable in real estate, you’d probably be more comfortable marketing real estate-related products, instead of products related to automobiles.
On the other hand, if you pay a reasonable price for mailing lists, it is quite possible that large portions of those lists might have have relevance to products unrelated to your area of expertise and therefore result in significant loss of interest in your discussions, marketing displays and products you offer to the members of those lists. Ultimately you end up losing money in more ways than one: What you paid for the lists; what you paid to advertise your affiliate products; and the value of your time.
Building your own mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike a Joint Venture deal with another marketer and have a new product or service to endorse, you can look no further than one of your own mailing lists as it relates to the particular product being promoted by the other marketer. That having been said, it is unlikely that you would enter a venture deal that is unrelated to any of your lists.
There is a badly kept secret that most affiliates – as high as 90 percent of them – are not making money from affiliate programs; and in a majority of cases the reason for this can be summed up in two words: effort and skills. Unfortunately many affiliates devote too much effort to the least effective programs, and not enough to programs that work and pays really well, but take considerably longer to create and develop to the point where they become profitable. The “shiny objects” syndrome?
While having your own mailing list is not, by a long shot, the only effective method for making money in affiliate marketing, an affiliate marketer can make affiliate sales very quickly (sometimes in a few hours) after sending a sales message to a mailing list, provided that it is a sizable, responsive and well developed list; but as stated before, this kind of list takes time to develop.
Spending the time and money necessary to develop a mailing list (or mailing lists) is certainly time and money well spent because owning your own mailing list enables you to endorse products, an activity which is one of the fastest income-producing results in Internet marketing; beating out many other affiliate marketing methods, as you might imagine. In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.