Category: Web Marketing

Inclusive Keyword Research Yields Best Results


About keywords and their usage

Keywords are terms or words that relate to particular topics, themes or niches; and these keywords are often used by Internet marketers, website publishers and advertisers to drive generic traffic (Internet users) to their websites and product pages; but keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.

Keyword research is the first step towards a successful SEO (search engine optimization) campaign; but you have to be very careful when selecting these keywords, as such a selection can be very tricky since it involves selecting targeted keywords for a particular website or product page.

The selection of keywords should always be based on various aspects, including product names, services, brands, or general terms; but very often individuals researching keywords forget about targeting geographical terms, especially when they have a global presence. So inclusive keyword research – which means all aspects of keyword research and selection – must be your goal if the research is to be effective and yield optimum results.

All inclusive keyword research

When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by to find products and services online – and find out which keywords are targeted by competitors who are doing well in their Internet marketing activities.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. In addition, you can certainly make good use of your website logs as a source from which to learn which keywords have brought you the traffic in the past.

Be sure to select keywords that clearly define your business and products to drive traffic from the search engines and directories; and make good use of the information which is obtainable from those websites that attract get high levels of traffic through general keywords, although they might not end up being sales.

Keywords for search engines and directories

Today, users of search engines and directories are aware of how they work for searching products and services on the net, based on the understanding that these users always look for the better products, locations, niches, etc. Therefore, you should cover all terms for each type of keyword: products, locations and niches.

There are numerous tools available which will help you identify keywords that are effective for attracting search engines; but the challenge here is to determine which keyword is the best to attract generic traffic from the major three search engines, as well as those that are lesser known. Keep in mind also that certain directories can generate as much traffic as search engines, depending on the subject matter.

Entryway to eCommerce and Affiliate Marketing


A HBB/WBB lifestyle

Our lives were changed forever with the creation of this marvelous resource we know as the Internet (the Web), as well as the mass production of computers from the late 80’s and beyond. Today everyone has the potential to be their own boss, whether the individual identifies with a specific group such as stay-at-home moms, manual laborers, multi-level marketers (MLMers) or home-based business (HBB) owners in general.

Any individual interested in starting a business would need only to do search on Google for business opportunities and such a search will provide more results, in more industries, than s/he could ever imagine. However, even though an individual may think it’s easy to make a living on the Web, such an endeavor actually requires a solid business plan and a lot of hard work.

Although making enough money to support the average lifestyle is admittedly not easy in a HBB and/or Web-based business (WBB), it is possible to start and build such a business while continuing to work on your your current job, and as such, your potential market – once your business gains adequate exposure on the Web – is a lot bigger than that of the typical offline retail stores.

A few WBB types

The first thing you will need to do when starting your own home-based/Web-based business is decide what type of business is right for you, and then do the necessary research to support the viability of your business type. Some possible business choices open to enterprising beginners are:

  • Affiliate Marketing
  • AdSense-Type Programs
  • Ghost Writing (if you’re good with words)
  • Blogging
  • Scrap Booking
  • Selling Information Products (ebooks)
  • MLM (Multi-Level Marketing)
  • Selling on eBay
  • Network Marketing
  • And many more to choose from!

The methodology

A sampling of how the top 3 choices work

Affiliate marketing programs will pay you a commission for promoting and selling products owned and serviced by companies and individuals commonly referred to as merchants. According to this kind of arrangement you, the affiliate, will have very little contact with customers, as role will be to provide sales leads to the merchants with whom you have m ade agreements to promote products/services.

AdSense-type programs will allow you to place contextual advertisements on any website, blog or video you own or produce. These advertisements are most often in the form of links, banners, buttons and badges produced by Google (originator and regulator of the AdSense program), Yahoo/Bing Network, or other such network. You, as the member and website owner/publisher, will receive compensation (few cents at the most) when someone clicks on a banner or link on your website.

The third method is ghost writing which allows you to use your talent as a writer (word smith?) to compose articles, blog posts, and various types of literary works, including press releases, resumes, sales letters (copywriting) etc., for others who may not have the time or skill to do it themselves and therefore are willing to pay you for doing it.

Starting out

You will probable have to start out as an associate (member) of an already established company such as Freelancer or Fiverr that has the system in place, before branching out on your own. But either way your earnings are virtually guaranteed as long as your work is good and you deliver on time.

When it all comes down to it, you’ll need to set up a business and web site to derive the most benefit from either eCommerce or affiliate marketing; and as mentioned earlier such an undertaking entails a lot of hard work, long hours and dedication – although in the end it will prove to be well worth the investment in time, energy and the limited money required to get your business up, running and flourishing.