Web Publishing – How to get increased traffic

Traffic generating techniques

Affiliate and email marketing pros

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Whether you have created a website for your business or your website is your business you need people to actually view it in order to get your return on investment. But how can this be accomplished? Well like anything on the Web there is no “one size fits all” solution for your website. You need to employ a multi-pronged attack in order to get more traffic to your website. Hopefully you will have a better idea of how to dramatically increase traffic to your site using these simple, yet effective techniques.

The first technique is to actually pay for advertising for your website. This can be done using such services provided by Google, Yahoo and Bing where you pay to have your website listed in their sponsored links section when a user searches for a key term. This will get traffic to your website almost immediately. Always refine each campaign to see if you can maximize the return on investment for each time you place ads on these search engines.

Benefits of outsourcing work

The second technique is to write articles and content. Have content on your website that pertains to the products and services you are marketing. Make sure you check your website logs to see what terms people are searching for and then make sure you write about those topics. Don’t have enough time to do this yourself? A good way around this is to use a freelance service such as eLance.com or rentacoder.com. You could even partner up with a student at a local college or university to write the articles for you.

The student would benefit by gaining valuable experience and would gain writing samples for their portfolio. This is by far one of the most effective techniques of gaining traffic to your website. You must also make sure you publish some articles to those syndication sites that will allow other website owners to benefit from your experience and knowledge.

Search engine submission! collaboration!

The third technique I would recommend is to submit your website to the top three search engines. These search engines include Google, Yahoo and Bing. By doing this you will get increased traffic by users searching for content that you have developed using the above technique.

The fourth technique is to partner up with someone else on the Internet that is selling similar complimentary products. Exchange links with these partners in order to increase your rankings on the search engines. be careful who you partner up with and make sure they are reputable in the field as you are attaching your name to this person or company and what they do could adversely affect you as well.

Build credibility, protect reputation

The fifth technique is to find newsgroups that pertain to your products or services and participate in the conversations. Try not to oversell your products or services as you will most likely be banned from them and really create a bad impression (reputation?) for yourself. Rather, only answer the questions that people ask to make yourself the true expert in the field so that people will visit your website.

These techniques are low cost in order to get people to visit your website. While not the only techniques out there for driving traffic to your website these are some of the most effective techniques that will help establish your website as a true leader in the field.

 

3 Main Ways to get Instant Traffic


Build on existing traffic strategies

We have seen in our previous topic, how to increase your website traffic. In some circumstances, you may need to increase your traffic immediately or to boost it in order to spread a new product or an offer or or simply to implement your viral marketing. Well there are 3 easy ways to accomplish this and we will discuss them in this article.

They entail:

  • Buying targeted traffic to your site!
  • Emailing to your list; and…
  • Making a Joint Venture(JV).

To buy fast and immediate traffic, you will need to go to Google or one of the other alternatives like overture from yahoo…

You may need to know how to use Google Adwords first, there is excellent ebooks on this subject, that will save you a lot of money, and avoid your ad being deactivated. That type of advertising is called Pay Per Click advertising. You will set a daily budget for your campaign, and you will only pay when some one makes a click on your link. You will be able to see your ad on the right table of the page, when you search for specific keywords.

Emailing to your list

For example, you can buy 3 different advertising sources, pay the same price for each, then track with a software which advertising gives you more results. Then go on, like that you will save your money.

The second way is to email to your list. You must understand the sale process. In a nutshell, visitors are surfing they fall on your site, but they probably won’ t come back except if you offer them an incentive, or newsletter, something that will bring them back: You can send a promotional email, twice a month or once Send valuable information between the promotional offer.

The joint venture strategy

The last tip for immediate traffic is Joint Venture. You have to get other websites to send email to their list, place your link on their website, and you will pay them only when they process a sale.

Pay them 50% or more. And make the sale easy for them, prepare for them the subject and body of the emails, prepare the affiliate link they will put on their websites, and any other material you can use. And who knows, you will probably find some good friends out there.