Making Money – Page 69 – TP Javeton WebNet

The business owner’s resume

When asked to give their impression of business owners, most normal, everyday people would probably paint a picture of individuals who are always busy dealing with things that pertain to keeping their business profitable and running smoothly; and if you asked them whether or not they believe a business owner needs to have an up-to-date resume, they would probably answer with a resounding “no” which would seem, at first glance, to be the most practical answer; but when you think about it a little more the reverse is actually true.

This is because small business owners – based on the very nature of their standing in the community, as well as the responsibilities they have undertaken – should have an updated resume so they can share their professional experiences with likely investors, potential vendors, prospective clients, and other entities they must deal with in order to operate a credible, trusted and profitable business. In other words having an updated resume is critical for any professional, even if that professional is not in search of a job.

A resume for the potentially self-employed

Consider, for example, that you have a viable business idea which might be good enough to start your own business with. In order to take the preliminary steps towards implementing your idea, it is important that you also have a polished, professional, well-written resume which you will need to present – along with your business plan – in order to secure investment dollars for your business and get started. This type of resume should be written as if you are applying to be a business owner of the organization you wish to start.

You might say that this sounds a bit silly, since you would of course be working for yourself; but it’s important for the potentially self-employed to show their investors that they have the professional experience required to run a business of the type being proposed; and their qualifications, career goals, education and prior experience should all be aligned with whatever business venture they are pursuing. But that’s not all, because once you have started your own business, you will come in contact with vendors, independent contractors, and clients who will want to know what you are about before they decide to do business with you.

A resume specific to its recipient

While you can promote your business through a web site, or other advertising media, if you are new to what you are attempting to do, people will want to know about you; so to help convince them of your abilities, you can use a resume to apprise them of your qualifications. Of course you can use the same resume for your vendors and/or clients as you used for your investors; but keep in mind that any financial goals pertaining to the business which may be necessary for your investors, should never appear on the resume or personal letter you send to your clients or business partners.

Just take steps to insure that your professional summary is changed to appropriately show how you would service your clients or your vendors; but a statement about client satisfaction would be necessary (enough?) in a resume which you would share with prospective clients. Additionally, as a small business owner, you may have an opportunity to branch out into another business, start a new location of your existing business, partner with another company, or even have an opportunity to go work for a larger company in your field.

Having a resume on hand

In each of these scenarios, you may need an up-to-date resume highlighting your professional and entrepreneurial experience, so it is best to have a prepared resume; and keep updating it or customizing it for specific audiences as necessary. You really should avoid finding yourself in a position of not having a resume when one is requested, or having to develop a resume from a blank page in a short period of time, since this would tend to expose you to appearing unprofessional, and not representing yourself or your business in a professional and serious manner.

Make no mistake about the importance of this very real item which should be a part of your important document file; because you will definitely want to have a well-written resume that is well well-formatted and error-free even if you do own your own business. In the final analysis, marketing yourself well and marketing your business well, will assure your success as a business owner, whether it’s a sole proprietorship or a larger enterprise.

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Establishing an affiliate business

There are literally hundreds of thousands of affiliate programs available in this eCommerce marketplace, and they all claim to be the best, while many of them try to create the impression that all an individual has to do in order to make money on the Web is use their links and banners, and then wait for the money to start rolling in. That is obviously not the way affiliate marketers begin to make money; although money can, and often does, start rolling in once the groundwork is laid and fundamental steps are taken by new affiliates; so the impression is primarily a false one.

That having been said, an affiliate marketing career can only be successful if the affiliate is ready, willing and able to commit significant time, energy and resources (financial and otherwise) to building the necessary relationships and “following” that s/he can convert into return visitors, referrals and buying customers (traffic) that is the cornerstone of an affiliate marketer’s business. Establishing this cornerstone is not accomplished overnight, and is not made possible by simply placing banners/links on a website and then wait, although links and banners are part of the overall affiliate marketing scenario.

First things first

Individuals who aspire to be affiliate marketers must first determine what kind of merchants (companies that own products which affiliates market and sell) they want to work with from a product-to-website compatibility standpoint; and they must also do the necessary research on a company’s credibility, reputation and commission payout history. Once these two steps have been completed, first-time affiliates can then start thinking about links, banners, buttons, badges and such as well as how they fit in with the design and theme of their websites.

Choosing banners

With most affiliate programs, affiliates are offered a variety of banners to display on their websites; but very few of them will be effective if those banners are not compatible with a site’s content, or if their placement takes away from the sites appeal. The problems with most banners are their size in the sense that if a banner that is overly large (in pixels and kilobytes or kb), it will take a long time to implement (render) and use. Therefore, it is recommended that affiliates use banners that are no more than 15kb in size.

When you, as an affiliate, select any kind of graphical advertising, you should try and keep the theme of your website in mind; because even though graphical ads are meant to stand out and catch the eye of website visitors, they should not be so overbearing that everything else on the page is completely ignored. On the contrary, banners should be placed on website in a way that their presence is complimentary to the site’s design, format and content.

Pop-ups, pop-unders and text link ads

Many eCommerce companies that takes on the role of affiliate merchants now give their affiliates the opportunity to use pop up or pop under ads which, according to popular opinion, are not the way to go; because these types of ads have been known to annoy visitors, and therefore are normally closed before they even have the chance to load. However, if you must use one or the other of these ads, you should opt for pop-unders which only display once per visit, and usually after the visitor finishes his/her visit.

One of the most successful and popular methods of advertising among affiliates is text link ads, because they are easy on bandwidth; they don’t use a lot of space; and they can easily be implemented into most types of page layouts. Good text links provide some information as to why your visitor should investigate some of the offers being made from your website.

Email advertising

The direct promotion via email has really taken off over the last several years, although it has brought tons of spam with it, and was almost entirely responsible for the now famous Can-Spam Act of 2003; so if you plan to use email as a major part of your advertising campaign in promoting your affiliate products, make sure to stand behind what you sell, and make yourself available to answer any questions.

Keep in mind also that many email service providers, including Hotmail (by Microsoft), Yahoo! and Comcast, among others, have installed spam blockers and other software to prevent your marketing emails from getting through to their intended recipient.

Patience

If you feel confident that your website can generate great sales for certain companyies, you should contact them to negotiate an arrangement; but if they don’t seem too enthused to begin with, you should remain patient as companies are approaced every day with affiliates looking to make better deals. The reality remains that most affiliates can’t deliver what they promise, and companies are aware of this fact.

You should always keep in mind that most forms of advertising will take time no matter what methods you plan to use, so devote some time and a lot of thought before you make any type of decision. Although something might not happen overnight, it doesn’t mean that it won’t happen because some things take more time to develop than others; and if you want to get the best out of your efforts, time and resources devoted to an affiliate marketing career, you’d probably be better off if you take your time and get it done the right way, whether it takes a few days or even weeks.

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