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Keep it simple

Ask any of the more seasoned and successful Network marketers and they will tell you that the key factor in Network Marketing is simplicity. Network Marketing is a very simple business, but keeping it simple does not mean that hard work is not involved. One of the common mistakes found in this type of home business is that some people try to make it complicated.

Even if a complex system achieved great results for you, others will find it difficult to copy. If you are a network marketer, personal success is not your greatest asset. Your greatest asset is a system that guarantees the success of everyone using it, which simply means that if you and fellow members are thriving within such a system you must embrace that system and show your new members how to teach it to others. The success of others, and your success, is dependent upon their ability to do the same things you do (duplicate your efforts). Keep the least experienced of your network group in mind when you set up a system of doing things for your organization to follow.

Everything you do must be simple enough so that everyone can quickly duplicate your efforts and achieve the same phenomenal results as you. In Network Marketing, you should not do things that require special skills or resources which are available only to you or to a limited number of people. Open up your business to a much larger pool of people who can become successful.

Build quickly

You need to build your network as quickly as possible. You can only meet with a few people each day and can personally close even fewer sales; but using a Network Marketing strategy, you can help others quickly learn to do the same simple things as you. When they do, they multiply your efforts.

Helping them to achieve for the same phenomenal results is quality duplication. Each person in your Network Marketing group, from top to bottom, must be able to exactly duplicate what you are doing and be able to teach others to do exactly the same thing. How large a sales team you are going to build ultimately depends on how well the strategy is duplicated.

To ensure duplication, you need a system or processes that anybody and everybody can follow and teach. You cannot duplicate a person but you can duplicate a system. Therefore, in building a successful and long-term network, the Network Marketing system must rule. Remember, a system is only as good as the ease with which it can be duplicated.

The more complex a system, the less likely will quality duplication be achieved, and to make sure you duplicate well, follow the System you are provided with religiously. Understanding that there is no perfect system, your time is better spent perfecting your ability to duplicate a good workable rather than trying to perfect one and end up making it overly complicated, or too complicated for others to follow and teach.

Simplicity by design

Here is another way of putting it in the form of this example. Ray Krocs, the founder of MacDonald’s, cannot be duplicated but the MacDonald franchise system he devised can be, and is, to almost 100% perfection in 18,000 outlets worldwide. Keeping it simple is meant to ensure that you do things which your distributor can learn from and duplicate.

Can what I am doing be easily duplicated? Is it simple enough to be interpreted, processed and repeated? Keep asking yourself these same questions and if your answer is “yes” at least 75 % of the time, you are on the right track. Keep in mind that the most successful people in Network Marketing understand that everything must be kept simple in order to grow their business.

The most important reason for creating and adhering to a simple strategy is to achieve success for yourself and those who you share the business with. Show others how simple it is to do what you do, because they need to see you do it, and then believe it is simple enough for them to quickly duplicate your actions in order for them to achieve the same positive results in their Network Marketing business thereby enhancing your your Network Marketing growth and success. It’s really that simple!

Present-day American dreams

Present-day American families have the same dreams shared by families a few decades ago; buy a home, provide for the health and welfare of their children, and send those children to college. But the price tag for fulfilling these dreams climbs higher and higher every day, making it much more difficult to achieve the same standard of living that families enjoyed in past decades.

It used to be that a husband went off to work in the morning and the wife stayed home doing household chores and taking care of the kids; but the days of one-income households are long gone and both parents must now go out to work – when they can find it.

However, as the old familiar adage suggests, “necessity is the mother of invention” and accordingly, many enterprising single moms & dads, and even husband & wife teams are finding ways to stay home, and still earn a living via opportunities that are springing up all over the country as a result of the tremendous growth of an industry that makes work at home possible.

The (HBB) industry has made it possible for anyone with some basic skills, a computer and Internet access to start a business at home. For example, an individual with a background in word processing can create his/her own in-home word processing business.

Getting started

Before you begin your however, it is important to do your research. Find out what kind of software program will be most suitable for the type of business you intend on doing. You will also want your computer system to be compatible with your clients and customers.

Next, look at the make-up of your industrial area. An arts community, or a thriving business area? By checking out the demographics of your area, you can make a decision regarding the type of advertising you want to use.

In the beginning, you will want to try all sorts of advertising. Neighborhood newspapers are an inexpensive way to advertise, but they usually only published on a weekly basis and that may not be enough to keep the clients rolling in. You can put your name on the bulletin board at your local supermarket and pass out flyers door-to-door in large office buildings or other business complexes.

Although it may be more expensive than neighborhood newspapers, you may want to run an ad in your local daily newspaper (in the business services section). Church bulletins and university newspapers that sell advertising may also be a relatively inexpensive way to go. You should also get your business cards printed up right away; and don’t let a client walk out the door without one or two business cards. Repeat business and word-of-mouth may well be your best advertising tool.

Whatever methods you choose to employ in your advertising, do yourself a favor and track the responses. Put a check list next to your telephone and whenever a call comes in (whether you get hired or not) ask the prospective client where s/he found out about you. It won’t take long for you to discover where your most cost-effective advertising comes from and when you know that, you can punch it up and drop the ones that aren’t doing anything for you.

Do your homework!

One telephone call will be the only opportunity you have to sell your service. If you hesitate when asked a price for a particular project, you will probably lose the job so do your homework. Call the competition and ask what they are charging. If the competition is out of your immediate geographic area (and you are therefore not a threat to their livelihood), you may want to be straight with them and tell them you are starting a in their field and ask for their input. You may be surprised to find them willing to help out with important information.

Keep in mind that there are myriad of tasks that need to be undertaken in order to establish the fundamental operations of your new home-based business. Whether you expect to get clients from the Internet or not, it is necessary to set up your business in a manner that will accommodate local clients/customers. So business letter heads, envelopes, forms, business cards, invoices and other paraphernalia will be necessary.

It will also become necessary to establish your pricing policies and have them available upon inquiry. Depending on your business, you could set a basic rate which can be a flat rate or a percentage.

For example…

…Using the business of word processing for a pricing example, a prospective client may call asking what you charge for 4 single-spaced pages. Your answer might be $45.00 per page straight text and then when the client comes, you discover that what s/he has is 4 pages of extremely complicated tables – definitely NOT STRAIGHT TEXT.

By not making firm pricing commitments over the phone, you will have the flexibility to charge a more accurate price when a client brings you something other than what you were expecting.

Elaborating further on the word processing example, to some clients a resume may be a single spaced page, but it takes a lot longer to type than a business letter and you will want to charge more for resumes. You will want to establish an hourly rate for tables, transcription and other more time-consuming jobs.

Always keep in mind that your pricing will change as you become more familiar with what your clients demand, and you may find yourself doing a lot of list maintenance and merge letters, or you may be doing work primarily for doctors, or attorneys; so you need to have a good basis for your pricing… but be flexible.

There are several models you can choose from, each one giving you the same flexibility to create your own USP (Unique Selling Proposition), as well as your own operational balance sheet. After all, the income & expense aspect of any business is usually an excellent indicator of that business’ prospects for success or failure; and truth be told, no business – new or old – start out with failure as an aspirational milestone. Therefore, it is success to which they aspire and choosing the type of home-based business to launch could make all the difference.

Choice of business types

The two business types that came to mind – based on my own – experiences are: Promotion and Distribution. You can choose to be a promoter or a distributor in addition to all the other choices that are available; but I have provided a glimpse of each vocation with the help of two other publishers whose knowledge of the topics is unquestioned.

According to a What is Promotion? article published to the Slide Player website, “Promotion is any form of communication a business or organization uses to inform, persuade, or remind people about its products and improve its public image. Product Promotion: 1) Explains the major features and benefits of its products (especially in relation to competitors), 2) tells where the products are sold, 3) advertises sales on those products, 4) answers customer questions, and 5) introduces new products…”

…And Distribution is described in the following manner: After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and distribution channels are decided and planned. The decisions made in this step directly affect the types of communication that are used to tell the target audience about a product.” This description is provided in the article, What Is the Difference Between Place & Promotion in the Marketing Mix? Written by Tim Burris for the Chron website. And there are so many more!