Category: Home Business

Home Business refers to doing business from one’s home. Similar to “work at home”, home business entails doing a job in your home in a satisfactory manner. but unlike work at home, your home business may be registered with the local municipality.

How to List Self-Employment on Your Resume


Questions raised about self-employment

Being self-employed comes with many challenges, among which are,– determining your niche, finding clients, having adequate insurance, hiring qualified help and many others which are too numerous to list here; and even if the self-employed individual has little or no requirement for a staff, thereby preferring to work as a freelancer, contractor, or other type of one-person operator, s/he must be determined, passionate and patient if s/he is to be successful.

Since some of the above mentioned characteristics are similar to those needed to successfully hunt for a new job, the question of why self-employment listed on a resume should be a concern for potential employers is an interesting one. Be that as it may however, listing self-employment on the resume when looking for full-time job often does raise questions for potential employers. Such questions can take the form of:

  • Were you self-employed because you were in between jobs, or because you wanted to start your own business rather than work for a corporation?
  • Are you still working on your own, as a freelancer or a consultant? If so, do you intend to continue this work in addition to your full time job?
  • Will your self-employment present a conflict of interest for any company you work for?
  • Are you working as a freelancer or a contractor on part-time basis, and never intend to have this replace full-time employment?
  • Does your long-term career goal include owning your own business?

From the new employer’s perspective

All of these questions are valid from your potential employer’s point of view, because companies do not want to hire any individual, train that person and provide him/her with benefits, only to have the individual quit after a year to start a new business. This is the main reason previous or current self-employment raises red flags for the hiring organizations; but there might be an acceptable (best?) way to address any self-employment on a resume. Utilizing this method would require an applicant to highlight the positives of working as a freelancer or managing self-owned business.

It is obviously important that an individual’s resume includes honest and forthright employment history that is relevant to his/her career goals. However, if you are the applicant and you pick up a freelance project infrequently which is not intended to be a full time career, you can omit such experience from your resume. The only time you would list occasional freelance work on your resume is if it allows you to fill any gaps in your professional experience; but if you have worked as an independent contractor for a period longer than three months, or if you have ever owned your own business, it is important that you indicate that on your resume.

When self-employment enhances the resume

Highlight those attributes of the job experience that qualify you as a perfect candidate for the particular job you are seeking; and make sure job responsibilities are listed in the same way as they are for any other full-time job being sought. Also the job applicant focus on those responsibilities which best meet career objectives, and achievements should be quantied when possible. For example, if you are the job applicant, it would help to exemplify your self-starter attitude under the Qualifications section of your resume; and make sure to list any inherently-employable skills you have acquired or strengthened while self employed.

As a final indication of your commitment to the job you are seeking is to ensure that your cover letter or email addresses any anticipated concerns of your potential employer. Make references to anything on your resume that may raise questions, and if you still own your own business, but are looking for full-time work, you should make sure to let your employer know what your long-term professional goals are, and how you intend to balance your roles at both businesses.

There’s really no need to apologize for being self-employed; but your resume and cover letter should present you as a credible and passionate professional. Just focus on the positive experiences and skills you have acquired as a self employed person, whether you were a sole proprietor, independent contractor or any of the various types of freelancer, just make sure to let potential employers know how these skills and attributes will benefit the company if you are their chosen candidate.

To Consistently Grow Your Affiliate Checks


Dispelling an affiliate marketing myth

The promise of earning profits without really doing much of anything has attracted a sizeable number of individuals to the Internet in general and affiliate marketing in particular. However, the questions that arise as a result of this perception are these: Does affiliate marketing really work this way? And does anyone believe that s/he can earn a profit without really doing much?

Such a perception is derived from a description of affiliate marketing that is only half true. That all an affiliate is required to do is simply place merchants’ ads on their websites and then virtually do nothing but wait for someone to click on one or more of those ads and later collect his/her profits. Easy, right? Well, not quite! Many affiliates earn almost nothing from their affiliate programs simply because they do nothing. They fail to grasp that affiliate marketing is but another form of marketing and, as such, affiliates definitely need to market their merchants’ products in order to earn.

Successful affiliates in any program simply don’t sit there and wait for money to come in, because there is no money in simply sitting and waiting. If you want to achieve success in affiliate marketing; and if you want to consistently grow your affiliate checks, you’ll be compelled to do something. To think of creative and unique ways of promoting your merchants’ products and services. Think of ways to induce your website’s visitors to click on the link or ad provided to you by your merchant. In other words, think of ways on how to increase your affiliate sales!

Become a product expert! Get hosting!

So if you’re new to affiliate marketing and you try to follow the easy go lucky route that most unsuccessful affiliate marketers follow, then you’re definitely on the wrong track. But we’re not advising you to stop right there. Rather, we want you to take some steps to make your affiliate program work better and gain more commissions for you. How? The paragraphs which follow consist of a few guidelines that may help you to continually grow your affiliate business while increasing the size of your affiliate checks

You can promote do a better job promoting your merchants’ products and services if you are thoroughly familiar with them and their uses; and in order to gain such knowledge, the best thing you can do is purchase your merchants’ products yourself. This way you can tell your customers about your first-hand experience using the products. You can even write a testimonial or a personal endorsement ad about them; but even you are unabler to purchase the products, you can at least research them.

Get your own web hosting space or at least purchase a domain name that is short, easy to remember and relevant to the topic of your website. You certainly wouldn’t expect a visitors to remember a very long and incomprehensible URL; because if that’s the case you also wouldn’t expect them to visit your website any time soon; which would mean less traffic for your site and the less chance for your affiliate ads and links to be clicked.

Write affiliate ads and maximize networking

It is also a good idea to create a private website and offer access to it to anybody who clicks on any of your affiliate ads. Visitors usually get interested with these private websites; and you must keep in mind that private websites also provide you with a venue to promote your back-end affiliate products.

Many merchants usually wouldn’t mind if you write and design your own ads for their products, as long as you obtain permission from them and present them with a copy of the particular ad before posting it on your site. This gives you a greater advantage over a lot of other affiliates who might be advertising the same affiliate products.

If you previously ignored chat rooms discussion boards and forums, then it is time for you to start focusing your attention on these sources of leads via increased exposure. You can start your own chat or join an existing chat related to your product. You don’t have to promote your affiliate product at once, but find the chance to advertise and promote it as you go along. The same would be true for message boards, discussion boards and forums.

Create a free ezine or newsletter

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don’t always have to promote your merchant’s product since doing so could greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter; but don’t forget to promote your ezine or newsletter on your website.

These are but a few guidelines on how you can increase your affiliate sales and continually grow your affiliate checks. Of course there are several other tips which can be incorporated into your marketing strategy if you think they would work; we won’t discourage you from utilizing them. What’s important is that you be able to find a way to attract more traffic to your site; induce your visitors to click on the ads on your site; and be able to promote your merchants’ products even outside the boundary of your website. If you can do these, there’s no you shouldn’t be able to grow your affiliate marketing business.