Dealing With Entrepreneurial Failure


To be a successful entrepreneur you are going to have to learn to deal with failure. There is no way around it. Thomas Edison tried over ten thousand different experiments before he finally demonstrated the first incandescent light bulb on October 21, 1879. Bill Gates’ first company, Traf-O-Data, was a failure.

Michael Jordan was once quoted as saying: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot; And missed. I’ve failed over and over again in my life. And that is why I succeed.”

In my short stint as an entrepreneur I’ve failed more times than I can count. I have also had my share of success, but it’s not even close to equal. The failures far outweigh the successes, and I’m sure I have a lot more failure ahead of me. I’m OK with that because I know that as soon as I stop failing, I have stopped trying to innovate. It’s the nature of the business of being an entrepreneur, and of success in general.

If it were easy, everyone would be doing it. It is naive to think that every good idea that you have will result in a successful business venture. I have yet to hear an entrepreneur say “every single idea I come up with seems to work.” More likely, you hear something like “I failed at my first five businesses before this one took off.”

Think about that for a second. Five businesses. Sometimes the number is three, sometimes it’s 20, but the important point is that most entrepreneurs don’t hit a home-run with their first company. It really does amaze me – how many people have the chuzpah to fail five times and still start a sixth business. You have to be supremely confident and treat those previous five times as a learning experience for the sixth. And if number six fails, you have to do the same and move on to number seven.

In my opinion, the most important thing is how you deal with failure. Once you accept that it’s inevitable, you are able to learn from your mistakes and move on. It’s easy to let the failure consume you – not so much because you are pessimistic, but more because it is hard to see something that you poured your heart and soul into be ignored or rejected.

As soon as possible you need to come to the realization that your business is what they are ignoring or rejecting, NOT you. The sooner you do that, the sooner you can objectively analyze why you failed and learn the things necessary for improvement in the future.

Can't go wrong when the science is right

Failure isn’t easy and is extremely frustrating, but it’s a necessary part of success. Don’t believe me? Ask Thomas Edison, Bill Gates or Michael Jordan! Ok, asking Thomas Edison might be a little tough, but you get the idea

My Web Marketing Basics

To start with

Digital & Electronic Products – Unbeatable in Quality and Price!

Web Marketing has become a sophisticated and creative way to promote (and sell) a product or service to the largest number of potential buyers, regardless of the physical location of your (brick and mortar) store. In fact, depending on the product or service you’re selling, you may not even need a brick and mortar store or “offline” establishment because marketing on the Web requires neither.

You can literally begin doing business on the Web with just a few simple tools which I refer to as Web marketing basics. First you’ll need a website or blog. Second, you’ll need web hosting in order to get your website or blog on the Web (Internet). And third you’ll need traffic (or visitors) to your website or blog so that your product/service can be exposed to potential buyers.

What & how to promote

The Web marketing basics mentioned above apply to would-be web marketers who already have a product or service to sell but need Web exposure. However, if you do not already have your own product or service but still wish to start your own Web marketing career, you’ll need to add a fourth step. Promote and sell other people’s products/services. You can do this by joining affiliate networks such as Amazon.com, clickBank, LinkShare, Covert Commissions and other similar affiliate networks.

Once you have your basics, it is time to start promoting and competing against other web marketers (and there are many), so a big part of your new job/career as a Web marketer is learning (getting training, tutoring, etc.), optimizing your website/blog, tweaking your message (adding content to your website/blog), and advertising your business (product/service) which is necessary to drive more traffic to it.

Startup costs

So what will it cost (you knew there would be a cost, right?) to get your business up and running with just a few Web marketing basics? The answer is: Not much, if you use the right sources. Creating the website or blog cost nothing if you have some knowledge of HTML. Web hosting cost less then $10.00 per month for 4 websites if you deal with the right Web Host.

Traffic to your website/blog – although the most costly of the basics – could be less than $100.00 if you are willing to work hard and learn a little more about SEO (Search Engine Optimization), and prepare (optimize) your website/blog so that it appeals to the search engines (Google, Bing, etc.).

A lesser cost startup

Let’s face it, even if you have to shell out $100.00 to start a new career in web marketing, it’s a lot less than starting a brick and mortar business in your local business district which could run in the $Thousands or $Tens-of-Thousands.

Recommended Tools & Resources:

A complete overview of the tools and resource package, including FREE training on website/blog creation and the use of basic tools, can be seen on display at CovertCommissions.com.

Get started now… Free!