Merchants – Page 2 – TP Javeton WebNet

The affiliate strategy

Some business owners opt to start an affiliate marketing campaign as part of their overall marketing strategy. These business owners are usually referred to as merchants, and in most cases the affiliate marketing campaign is only a small portion of their overall marketing strategy. But there many business owners choose to rely exclusively on this type of marketing. The main purpose of doing this is to save money while still achieving valuable advertising.

However, once a business becomes more successful they should consider being more proactive and combining affiliate marketing with other types of Internet marketing such as placing banner ads and orchestrating an email marketing campaign. This article will take a look at what affiliate marketing is and will provide insight into why this is popular and how it can be used effectively.

Affiliate marketing campaigns

An affiliate marketing campaign is essentially a situation where other website owners place ads for your business on their websites. These website owners are known as affiliates. It is important to understand how this type of marketing works. In general the affiliates are given code for your banner ad to place on their website and given the freedom to promote their own website as they see fit. In promoting their website they are also attracting attention to your website because of the banner ad directing visitors to your own website.

One of the most appealing elements of affiliate marketing centers on the fact that the affiliate is only compensated when s/he produces a desired result. This means the business owner is not obligated to pay an affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale or even resulting in the Internet user registering on the business owner’s website or filling out a survey.

Affiliate compensation

The compensation for affiliates is generally based on cost per click, cost per lead or cost per sale. Cost per click and cost per lead are usually paid a flat fee which is awarded to the affiliate each time an Internet user either simply clicks through the banner ad on the affiliate’s website or performs a specific action after clicking through the ad. Cost per sale may result in the affiliate being awarded a flat fee or a percentage of the sale depending on the agreement between the business owner and the affiliate.

The most effective use of affiliate marketing is to actively seek out affiliates with a proven track record of promoting the businesses which they support. Most affiliate programs are open to anyone with a website and it is not necessarily damaging to allow those who are not particularly knowledgeable about marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are quite adept and generating website traffic to their own website. This is important because the more visitors they receive each month the more likely your website it to receive interest from visitors who click on the affiliates banner ad.

The banner ad

Another aspect of affiliate marketing which can contribute to success or failure is the design of your banner ads. It is important to remember affiliate marketing is viewed the same way other types of marketing are viewed and care should be taken to create banner ads which will be appealing to your target audience. This means everything from the colors of your ad to the size and style of the font should be carefully considered to create an appealing advertisement.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

From failure to success

If you’ve tried to make money with Amazon (or any affiliate marketing system for that matter) the part where most people fail is getting traffic to their affiliate sites, or the product pages of the merchants with which they are affiliated. However, this failure can easily be converted into success by utilizing the right tools.

With that in mind it is important for affiliates to grasp the concept of viral traffic – the easiest, best and most targeted traffic any marketer can get – when done right. So if you’re an affiliate marketer this is certainly something you should keep in mind and learn how to utilize viral traffic in your marketing efforts.

Viral traffic done right

Let’s start by taking a closer look at viral traffic and how to get it done the right way. First and foremost, in order for something to go viral it needs to be comprised of the following:

Value
Share-ability
Congruency

If you can give people something they’re interested in like a gift, report, video training, or a software tool that fixes their issue… whatever it is – and for them to fix that all they have to do is click a button? Well… that’s gold right there! But you’re problably already aware of this fact.

However, what you may not already know is that ShopABot performs all these functions for you automatically, while building an email subscriber list AND rewards them for buying through your link… and even sharing your store and your affiliate links for you. When ShopABot has found your niche, working out what kind of gift to pair it up with is easy.

Click of a button

For example, if you click the button and it has found that Green Tea is the perfect niche for you, the rest is easy because all you have to do is give away any kind of item like a report or other similar gift that shows how to:

How to brew your tea for maximum flavor
20 iced tea recipes
The x health benefits from Green Tea
Where to find top quality teas at bargain prices
Places around the globe for exquisite tea experiences

In that report, you could even get a little more creative and include other related recommended resources. For example… they are buying green tea, maybe they also need a kettle, or some fancy teacups etc. And if you’re doing the traffic manually (instead of using ShopABot), it’s still a good idea to stick with social media; because of all the things you know about social media, and have heard about social media, the most powerful thing about is it’s like word of mouth, but on steroids!

Click here to get a closer look at what many of today’s Web marketers consider to be one of the most powerful, effective and easy-to-use viral traffic software programs available on the Internet today.

Sites of focus

There are really three sites you should focus on in the beginning:

Facebook – This is the goliath of social media. It’s important to get a fan page created for your website ASAP.
Pinterest – There’s not many sites that can bring more traffic than Pinterest, especially if you use it correctly. Post often, post relevant content that is likely to be re-pinned a lot, and follow as many accounts relevant to your niche as you can.
Instagram – You may have been expecting Twitter to be the third site, but I’ve actually found Instagram a lot more effective than Twitter. There are no “secrets” to Instagram, really. Just follow relevant users, like and comment on their content, and post great images on a regular basis with relevant hashtags. It’s easy.

Get the ball rolling!

Twitter is probably the next one you should focus on, followed by YouTube, and then others like Snapchat. But be careful to grow your social media at a natural rate, because if you follow too many people, make too many comments, create too many posts that might be construed as promotions (among other seemingly rapid activities) too quickly, you could get banned. That having been said, however, using the viral traffic system inbuilt in ShopABot, you can avoid any potential backlash because it’s your visitors who are sharing. You just get the ball rolling by giving away free stuff and you’ll see for yourself that the affiliate commissions will snowball from there!

Click the following link to get a more detailed description of ShopABot:
www.shopabot.com