Advertising & promotion – Page 29

The resume in brief

A resume is a one- to two-page document summarizing your career objectives, professional experiences and achievements, as well as your educational background. The resume heading should contain your name, address and contact information. The resume body should be broken into the following sections: career objective, profile and/or summary, professional experience, achievements, scholastics, and references.

Your career objective should be brief, up to two sentences, and it should give your potential employers an idea of how you wish to move forward in your professional life. A concise profile or summary should discuss who you are and how your skills and experience best apply to the job you are interested in. The summary, as well as other parts of your resume, should not contain personal information that discloses ethnicity, sexual orientation, marital status, age, living situations or any other personal information that is not directly related to your career.

It’s your professional representative

Personal profile and/or summary should only contain a few well-written sentences that convey what you can bring to the table in terms of the specific job. Use this section to attract an employer’s attention, but don’t go overboard by trying to be too creative; keep it professional. Your experience listing should include information on one to five jobs you’ve held, starting with your current or last job, and listing previous positions in chronological order.

The listing should include a date range of your employment, name of the companies or person(s) you have worked for, and the city and state where a referenced place of employment is located (full address of employment is not necessary). List your title and your main responsibilities, with emphasis on duties that are applicable to the type of work you are seeking.

Your education should include college, graduate and post-graduate work, as well as any courses or professional certifications that are relevant to your career development. Achievements, volunteer positions, publications and interests should only be listed if they apply to your professional work experience. References should be listed if requested; best practices suggest not to list generic statements about references being available upon request as this is understood.

Attention to detail will serve you well

In the competitive, internet-driven world of job searches, your resume represents you to potential employers; and it serves as your tool to attract attention, get the interview and/or get a job. A great resume will make you stand out from other candidates by showcasing your aptitudes. Think of your resume as your sales pitch, since you need to sell yourself in the best possible way. Invest some time and research into developing your resume.

You will want to make sure that your resume is error free, so double check your grammar and spelling, make sure that all company and school names and cities are spelled correctly. A resume containing errors, no matter how minimal, will give your potential employer the impression that you lack attention to detail, that you don’t take time to double check your work, and that you are a poor communicator.

Additionally, make sure that your resume is formatted well. Stick to basic fonts, like Arial and Times New Roman; and keep the font size and color standard. Do not use large fonts or multi-colors in your resume! And don’t go overboard with bold, italicized, or large-cap text. Keep your format consistent and make sure that the resume looks great when viewed online as well as in hard copy print.

In short, a good one gets the job done

Keep your resume to one or two pages, as any additional pages could give an impression that you either don’t know how to concisely summarize your education and experience, or that you are listing unnecessary information for the sake of taking up space. If you’ve never written a resume before, reference books, Internet resources and assistance from a professional resume writing service are all available and can easily be accessed.

A well-written resume can make the difference between being stuck at your current job and getting an interview to land the job of your dreams, or as close to it as you can get depending on what your dream job is.

Finding suitable inventory

In order to locate the best selling products on the Web, we need to know what people already want to buy, and understand why such products are selling faster than other similar products. Learning what others consider to be a good choice of presentation or product is most often accompanied by researching and analyzing the demand for that product in the then current market, as well as the level of competition or market share (competitive edge) such a product will have in the long run.

Thus the questions: “What should I sell?” and “What products are hot and selling fast?”

These questions are asked most frequently by marketers trying to find an answer to them in order to make definite and informed decisions; but if we really want to know the answer to such questions, our smartest choice would be to do some research. There are all kinds of complexities that may lead an individual (marketer or product creator) to believe s/he has a high in-demand idea; and among these complexities is being able to understand and satisfy the need, wants and expectations of consumers as they relate to products they may want to buy.

Study consumer signals

Think of these customer signals as their basic needs or minimum requirements that must be present in any purchase, since needs are the basic reasons consumers usually look to purchase a product or service in the first place. These needs are also referred to as “qualifying” or “gatekeeper” dimensions in a purchase. Wants are also determining factors in many choices; and expectations can be thought of in terms of values or intangibles associated with a product or service.

Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated. For example, in reading a logic book, university students look for the following: Relevant logic concepts, use of simple language, easy to understand and affordable prices. Similar ideas can be applied to Internet sales as well, keeping in mind that the Internet is just another place to sell products. The basic concept of demand is the same in this marketplace as it is anywhere else, and is unlikely to change.

The market share

That having been said, let’s take a look at another concept which must be considered in finding “hot” products to sell. The level of competition or market share your product will have once it is conceived, created (manufactured?) and made ready for marketing. Market share or level of competition can be translated to mean: the ratio of your brand sales versus the total market sales.

While companies would naturally define its target competitors, it is actually consumers who ultimately decide the competitive frame, or the list related products or services that they consider when exercising their purchasing power. We must therefore choose the market segment in which we can have assume a leadership position, or at least pose a strong challenge to the existing leader.

It is important to understand that the overriding objective for getting into the affiliate marketing business is not simply to satisfy the needs and wants of customers, but to do so while profiting at a better rate than the competition. Otherwise, our competition will end up satisfying our customers better than we can, thereby capturing – or continuing to capture and maintain greater market share.

product interest

Third factor to be considered in finding hot best selling products is learning what the general interest level in the product is. General interest in a product helps us marketers to gauge where our demand and competition numbers fall in the big picture. Simply saying, if there isn’t much demand for a given product, or there isn’t much competition, would seem to give one the idea it might not be good to put the product up for sale.

However, the research doesn’t stop since there is one last factor to be considered in order to more precisely find those hot selling products being sought. We must also learn how others are advertising those products; and if there is a good number of them doing so, it may mean that it’s a good product to promote and sell. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected.

Factors to measure

We have to look at all of the data we’ve collected on demand, competition, and advertising; and then make a decision as how they all balance out. So here are several factors and aspects that must be measured:

Not enough demand means not enough people are going to buy;
Too much competition means not enough of a profit to go around
Too much advertising drives up the price of pay per click ads, and competition as well
Not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

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