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Imagine! Your content rich website!

If there’s one thing that Google loves, it’s content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay a SEO copywriter to write it for you, but that takes a lot of money. If only there was another option, right?

What if you could get your content for free? And not just a little bit of content; a lot! What if you could get an almost unlimited supply of keyword rich, expertly written content, specific to your subject matter, absolutely free of charge? Would you snap it up and upload to your site in an instant? Of course you would! Well here’s the good news: you can! Read on to find out how you can get a top ten ranking in the search engines without paying a single red cent.

Yes, content gives you a great ranking

Content is king. This is widely acknowledged as fact, but if you need further convincing, consider the following two points:

Point 1 – In Google’s own words, one of the keys to a high ranking is to “create a useful, information-rich site” (from “Google Information for Webmasters” – http://www.google.com/webmasters/guidelines.html).

Point 2 – Google insider advocates a 26-step list to building a high ranking site. Step 5 of the list says, “build one page of content and put online per day at 200-500 words”. If you follow this model of content creation and/or site building you’ll have a complete website/blog, fully indexed by the search engines and attracting visitors – traffic – within a reasonable time frame.

But why does content give you a great ranking?

I won’t go into further detail about IF Google loves content. I will, however, briefly explain WHY. Google’s love affair with content is based on two key factors:

1) Google loves sites with a lot of content because it assumes they provide a lot of useful information. And remember, that’s the whole reason Google exists – to help people find useful information. The more helpful Google’s results, the more traffic (and revenue) it gets.

2) Google loves sites that have a lot of links pointing to them because this means other webmasters hold your site in high regard, and Google assumes this means the content is useful. And naturally, if you create a useful site, other webmasters will link to it because this makes them useful to their visitors (thereby developing site loyalty), and they gain credibility and authority because they’re associated with you.

So how can you get free content for your website?

Three words: ‘free reprint articles’. There are hundreds of thousands of people out there writing high quality, helpful, informative articles on virtually every topic imaginable, then giving these articles away to any webmaster who wants to publish them on a website. In exchange for the article, the author asks only that you retain the author bio at the end, complete with all links (e.g. “John Forde is a Copywriter and Article Submission Specialist.).

To find free content for your website, simply visit any one of hundreds of ‘article banks’ on the Internet such as http://www.ezinearticles.com, http://www.goarticles.com, or http://www.articleblast.com. Browse or search for the subject you’re interested in, then take the article(s) for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles direct to your website (using RSS).

Alternatively, you can sign up to any number of article distribution lists and get articles delivered direct to your email inbox. Again, it’s absolutely free! Some of the better known distribution lists include http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, and http://groups.yahoo.com/group/Free-Reprint-Articles.

TIP: The article banks and distribution lists mentioned above are just the tip of the iceberg. There are hundreds more – just do a search for “free reprint articles”, “article submission”, “article submission site”, “submit article”, “article submit site”, “free articles”, or “free content”. You may even find a site or list which only deals in articles relating to your particular subject matter.

And why is it free?

Why are these authors giving their articles away? Because it helps the author’s own search engine ranking. As explained above, Google loves sites with lots of links pointing to them. Every time their article submission is published, the author gets another link to their website. In fact, if the article is really good, it may be published hundreds of times. And each time, it’s another link to the author’s website. Put simply, article submission is a writer’s free pass to the top of the search engines.

How do I know if the quality is good?

It’s a process of natural selection. The better the article submission, the more often it will be published, so it’s in the author’s interest to write and submit articles of the highest quality. Of course, this doesn’t always happen, but in most cases, you’ll be reviewing the articles before you post them anyway, so if you discover one that’s not up to scratch, don’t use it. In time, you’ll become familiar with the authors who consistently put out good quality content – you may even find enough of them that you don’t need to go looking for content from anyone else.

Where do I put the free content?

Most people put the articles in an ‘Articles’ or ‘Resources’ section on their website, but you can put them anywhere you like.

How much free content should I use?

As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects that at least some of your site is original content, then give it to them.

But what about the duplicate content issue?

It’s not an issue!

There’s a lot of a talk about how Google penalizes duplicate content. The theory is that when the majority of the content on two separate webpages (on different sites) is the same, the one with the higher PR will be shown and the other one will not; But where duplicate content is mostly penalized is when the same content appears in different parts same site

Whether or not this theory is true is still a hot topic in search engine circles, because Google does tend to engage in a bit of secrecy about these things. Be that as it may, it doesn’t affect people publishing free-reprint articles. When you publish the article, just make sure you have unique content around it. Generally, it’s enough to have your own unique introduction to the page (which may be common to all pages), and your own navigation elements, headers, footers, sidebars, logos, images, etc.

Conclusion

Free reprint articles are a great way for you to achieve a high ranking. And you don’t have to pay a cent! So go ahead and take a look at this type of content for your website. You’ve got nothing to lose!

A Web marketplace made to order

Many people begin their road to their dream of Web wealth by putting up a website and trying to sell a product they created themselves. They may have written an e-book, recorded a CD of original songs, or published some great recipes accompanied by beautiful pictures of appetizing dishes.

Enormous volumes of hype have been published with the claim that the Web is an easy, if not mindless, way to create wealth. The Web is now a global advertising grid, and millions of people surf each day for things they would like to buy, learn about, or discover. They search for the proverbial needle in an electronic haystack that suits their fancy for the moment. And adding to this convenience is the reality that shopping online has become reasonably safe.

The first problem is, how will shoppers with their credit cards in hand and the urge to buy find your website? According to a Google blog post published July 25, 2008, there one trillion (as in 1,000,000,000,000) unique URLs on the Web at one time! That was just over 3.5 years ago at the time of this writing, so that number is likely to be much higher today. So getting exposure for your little website that promotes recipes to prospective customers may take a little work.

Simple + informative = attractiveness

Search engines use complex algorithms (mathematical formulas) to determine if the content of a website matches its owner’s claims. Self-proclaimed experts who follow this route for exposure must research every day to ensure their success. The search engine companies themselves keep their algorithms secret to avoid unscrupulous marketers taking unfair advantage of the whole internet shopping and surfing experience.

So what is a recipe seller to do? Search engine experts can charge upwards of $25,000 to guarantee that your site might be the first to be found when someone enters a search. That’s a whole lot of appetizing recipes. Some very easy and free methods are available to drive traffic to your website. One of them is writing simple articles. You’re reading one such article right now, aren’t you?

Hundreds of “article directories” exist on the Web just for this purpose. The main and simplest thing people search for on the Web is information, because they want to know about something, and often a good place to find a snippet of information is in an article directory. Thousands of 500-1500 word articles have been written and published online, and people love to read them. If they are short and informative, they will become popular to read, and not too time consuming.

Start writing to attract visitors

Then once your website is up on the Web, write a brief, helpful article about your product. Target the style and content of your writing to suit your friends and customers, as well as yourself. The average newspaper is written for a grade 9 level reader, and tabloids are written for a grade 6 level or lower. Writing on the internet runs the whole gamut of education. Explain a problem that needs to be solved, and at the end provide a solution. Sales copy is more involved than this, but an article should be entertaining, or fit the parameters of a possible search.

The most important part of the article besides the content and the attention grabbing headline, is a live link to your website in the author’s box at the bottom. More often than not, the reader will click that link – if it is live – to see what other information might be available on the particular subject. This link must lead straight to your recipe website. A reader is less likely to copy and paste your website address into their browser if another similar article is listed in the directory.

Write a short paragraph stating your expertise with cooking and recipes, and invite the reader to visit your website. This will be your “author’s bio”. If someone does read the whole article, they are often curious about who wrote it, if it covers the subject they are interested in. Most article directories will accept html code in the author’s bio box.

Submit articles and traffic will come!

Search for the words “article directory”, and make a list of as many as you can. Most directories are free to read and submit your articles to. Registration is usually necessary, with your email as the username. Get another free email address to use specifically for article submissions to avoid any trouble with spam.

After you have submitted your article, it may take a few days for publication. Check back to the directory to see if your article is published and your link is working. Then do it all again. The articles will stay published forever, or as long as the directory exists. Over time, people will continue to read your article, and click back to your website. If you submit your article to 20 directories, and 40 people interested in recipes read it, that’s 800 more potential customers from one article. If you have the time to write 20 little articles and submit them to 40 directories, and 40 people read each one over time, well you can do the math.

Article submission is one of the easiest ways to direct some website traffic your way. Although not necessarily the quickest, it is guaranteed to get results at almost no cost. Give it a try, you may be pleasantly surprised.