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Spirit of the entrepreneur
You probably heard the term “spirit of the entrepreneur” uttered from time to time – as I have – in an attempt to define a certain characteristic of an individual. The independent, creative, professional type who relies solely on his/her skills to carve out a special niche and make a life for him/herself without having to rely on someone (a boss) or something (the government) to provide it.
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The entrepreneur and the independent contractor (known also as commission sales persons in some circles) share many qualities and tendencies. Both take certain risks by foregoing a salary and opt for compensation based solely on their own performance. Both are relatively independent; and both are creative in their own uniquely special way. Having been a commission salesman for most of my adult life probably explains my respect for entrepreneurs and captivation of the entrepreneurial spirit.
In discussing entrepreneurship and writing articles on the subject, it seems logical to me – or sensible anyway – to begin the discussion by agreeing on exactly what the word or term means to us as participants in the discussion.
Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it… Read more!
The Web experience
Part of that Web experience I referred to earlier is contacts made and relationships formed with other marketing professionals. One such professional is copywriter John Forde of the Copywriter’s Roundtable who sent me a recent article which I found insightful, motivational (especially in a New Year), and humorous.
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Here’s an excerpt from that article titled, How To Reinvent Yourself. I hope you get as much enjoyment and insight from it as I did:
Lots of people just seem like they were born great. I’m sure you know the ones I’m talking about. From leaving the hospital nursery ward to ovations and tears from the nurses… and graduating summa cum laude from kindergarten…
To catching their own touchdown passes on the playground… papering bird cages with scholarship offers from the Ivy Leagues… and making billion dollar fortunes selling widgets they dreamed up one morning in the shower. The threads of their very DNA are 24 carat gold fiber… they wrote, direct, and star in their own biopics… and ‘getting the girl?’
Forget about it. The girls get them instead, as buxom beauties with trust funds and graduate degrees line up to be counted. These are the greats. The blessed. The destined that history long awaited and whose legends will be whispered generations hence, into the ears of children.
And then there’s you. The sad sack whose dropped toast has always hit the ground butter-side down. You, who gulped air at the genetic pool, got dealt a deck of all jokers, and whose mouth-spoon is plastic not silver. The girl? She laughs at you. What’s the point of trying, you’ve asked. And a wind echoes back, ‘there isn’t one.’ You haven’t even two sticks to rub together, and even if you did, they would both have short ends.
You’d crawl under a rock and eat mud for breakfast, if you could, but even the bugs won’t have you. I know what you’re thinking…”Hey, wait a minute, you flaming SOB of an e-letter writer — I’m not THAT bad off!” To which I reply…
“MY POINT EXACTLY.”
You’d sock a stranger in the mouth for talking about you like that. So why tolerate it when it’s you kicking at yourself, hobnail boots and all? Point being, you’re probably neither as great or the failure you think you are. And in either case, there’s always an opportunity to change something for the better.
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Mike was cut from his high-school basketball team before he became Michael Jordan, the greatest basketball player of all time. Steve got stuck in a learning-disabled class back in junior high school, before he dropped out. But he still grew up to be Steven Spielberg, history’s most financially successful film director.
And I’m sure you’ve heard about N.J. Baker. Talent agents told her she’d be better of as a secretary. She decided to go on to be Marilyn Monroe instead.
Or how about Jerry, who froze up his first night on stage and couldn’t talk, but went on to become Jerry Seinfeld anyway — now worth over $800 million and climbing. All floundered before they flew.
General Observation: In civilized society we adhere to certain codes, some of which you may be familiar with: Code of Ethics, Code of Conduct, Code of Honor, Dress codes, Tax codes, Penal Code, etc. And that’s only a smidgen of the offline codes we are all subjected to in one way or another.
But there are also a number of codes that are specific to the online world that affect those of us who are frequent users of the Internet and the digital marketplace; and if you are reading this you may also be familiar with some of these online codes: Country codes, QR codes, Internet Access Codes, Promo codes, Coupon codes, HTML codes, CSS codes, PHP codes and various others that cannot be listed here at this time.
However, there is one basic code which is the most fundamental of all codes pertaining to the use of this incredible resource we know as the Internet. It’s the codes upon which strong passwords are being created. How frustratingly difficult and vulnerable you think our Internet lives would be without codes on which to base strong passwords that are easy to create and remember, but tough to crack into? I think very difficult indeed without these particular codes!
Then you’ve also got Mozart and Elvis, the Beatles and Beethoven, Babe Ruth, Dr. Seuss, Monet, Stephen King, Charlie Chaplin, and Fred Astaire… Not to mention Continue reading “Marketing on the Web”
