June 2016 – Page 2 – TP Javeton WebNet

Help with email marketing

Most savvy business owners understand the importance of email marketing even if they lack the know-how to run an effective email marketing campaign. Simply put, these business owners realize the imperative to run email marketing campaigns to help them meet the needs and expectations of their target audiences, but they might not possess the skills, or have the time required to orchestrate an email marketing campaign that could yield truly effective results.

Fortunately for these business owners, they don’t have to know a great deal about email marketing because there are many Internet-based marketing consultants who can assist them in planning and running an effective email marketing campaign. So in this article, we will provide a few tips for locating a capable consultant to assist business owners and companies of all sizes – including your business, if you lack the time or required skills – in the creation, administration and completion of an email marketing campaign.

One of the most important criteria in any consultant you seek out and hire to assist you with your email marketing campaigns is experience, which must specifically pertain to results and degree of past success s/he can demonstrate (or document). This is important because one of the best indicators of how well a consultant will perform for you is how well s/he has performed in the past; meaning that if a consultant was able to help multiple past clients to attain their company goals through email marketing, that consultant will likely be able to assist you in achieving similar results.

EMC hiring criteria

Another important criterion which should be taken into consideration when hiring a consultant to assist you in your email marketing efforts is the opinions of that consultant’s past clients; so before making a commitment to work with a particular consultant you should request references from past clients, with the understanding and intent to contact each of the past clients provided and question them about their experiences with the consultant. Follow through at this stage is vital in order to to obtain accurate feedback, so you should not just site on these references, you must contact them and get their opinions about the consultant’s work.

An important point to keep in mind is the fact that most consultants will likely only provide references whom s/he is confident will offer positive opinions of services s/he provided. That having been said, you can still learn a great deal about the consultant’s style, personality and techniques through the references you obtain. This is important because the consultant’s personality, as well as his/her skills and abilities are also as important as any other aspect of the of the Email Marketing Consultant (EMC) hiring process.

Keep in mind that – like anything else in life, or any other relationship – there is the possibility that you do not get along with the consultant, or you may have difficulty communicating with him/her, a situation which could make it difficult to work with him/her altogether. On the other hand, if you are not providing the consultant with enough information, or offering feedback which could help him/her to adjust proven email marketing strategies to better meet your expectations it might be hard for you to meet your stated business goals. So a good working relationship (chemistry) with your chosen consultant will also be very important.

Qualified, objective reviews

While it is true that skills, knowledge and experience are all important characteristics of a good email marketing consultant, sometimes none of these factors matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making a hiring decision; and one way to influence your personal opinion is to contact the Better Business Bureau (BBB) to get objective independent reviews of the email marketing consultant you are considering hiring.

The BBB can provide you with a great deal of information regarding the past performance of most email marketing consultants who have been in business for a number of years and does not have any unresolved complaints with the BBB. This additional research will be a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him/her is not likely to be a good choice.

Drawing conclusions

Similarly a consultant who has a number of independent reviews raving about the quality of services s/he has provided to past clients will likely be a good choice to assist you in your email marketing efforts, while a consultant who has a number of poor reviews on the Internet is not really a good candidate for the job. Obviousdly you can draw your own conclusions based on reviews of the consultant’s historic profile; but if past clients were not happy with the services s/he provided, you will likely also not be happy with these services.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

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Attraction to pro blogging

as a vocation with a lot of potential for entrepreneurs who have a basic understanding of today’s innovative Web technology, as well as discipline, motivation and insight into one or more topics about which to write. The number of so-called pro bloggers who earn reasonable sums of money from their blogs are small; and still smaller is the group of bloggers who make a living entirely from blogging. Kimberly Palmer, a senior editor for U.S. News Money and author of the book, The Economy of You, citing a Pro blogger survey in her How to Earn Money as a Professional Blogger article, wrote:

“…most bloggers earn less than $100 per month, and 3 in 10 earn less than $10 per month. Only 16 percent of the 4,000 respondents say they make more than $2,500 a month.” That having been said, however, the number of their blog enough to supplement an existing income have increased since 2009 when Ms. Palmer’s article was written; and the pro blogging community is growing at a rate which can be described as moderate, but it is difficult to say whether this trend will continue since competition for online advertising dollars has increased at a much faster rate.

Many Web users and marketers dream of entering , even while there are some who happily devote an hour or more each day to their blog with the ever present wish that they could earn some kind of financial reward for all of their work. But those who yearn to monetize their blogs must know and utilize existing models for making money from their blogging activity, the most popular of which is to sell advertising space through Google’s AdSense program, or the less popular method of selling advertising space to one or more companies that wish to reach the bloggers’ audience.

A self-supporting blogosphere

Indeed, the number of people who do just by selling space on their blogs comprises a very small percentage of an otherwise vibrant online marketplace; but this has not been a deterrent to aspiring pro bloggers, simply because the attraction of this vocation and the lifestyle it it supports appeal to many. Aspiring pro bloggers need not be dissuaded as they will find it comforting news that bloggers – pro, amateur and blogging hobbyists – are very supportive of each other in the sense that most of the people who read weblogs are bloggers themselves.

The self-supporting characteristic of this blogosphere is due – in part – to the fact that people who use blogging technology on a daily basis are most likely to be interested in what other writers are doing with the medium. And this is a fact that begins to explain why those who succeed in the world of professional blogging are mostly individuals who have devoted themselves almost entirely to learning about, talking about, and writing about blogging. More than any other topic, pro bloggers turn their attention to ; and a lot of pro bloggers make their topic of blogging the stunningly self-reflexive focus of their blogs on an ongoing basis.

Of course, professional blogging is destined to become much more complicated in the future than it is today; but it must be said that the largest audiences and make the most money are mostly concerned with investigating the blogging movement as well as offering advice to amateur bloggers. However, as the kinds of people who regularly read blogs change, and the demographics of bloggers expand and diversify as blogging software becomes more user-friendly, it is very likely that the world of pro blogging will begin to reflect these changes.

Pro blogging in flux

Indeed, it is very difficult to predict exactly what kinds of blogs will be five or ten years from now; but the world of pro blogging is one of constant change, and continues to be in a state of flux – not unlike the overall blogosphere and the larger Internet community – which is part of what makes it so exciting, appealing and inviting. If you are an aspiring pro blogger, it might be helpful for morale to heed the words of pro blogger Jim Wang, who is quoted as offering this advice: ‘Be patient. “It takes years to get to the point where you can earn a living off the site,” a sentiment which echoed by other successful pro bloggers who know what it takes to achieve pro blogging success.