Month: September 2015

Inclusive Keyword Research Yields Best Results


About keywords and their usage

Keywords are terms or words that relate to particular topics, themes or niches; and these keywords are often used by Internet marketers, website publishers and advertisers to drive generic traffic (Internet users) to their websites and product pages; but keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.

Keyword research is the first step towards a successful SEO (search engine optimization) campaign; but you have to be very careful when selecting these keywords, as such a selection can be very tricky since it involves selecting targeted keywords for a particular website or product page.

The selection of keywords should always be based on various aspects, including product names, services, brands, or general terms; but very often individuals researching keywords forget about targeting geographical terms, especially when they have a global presence. So inclusive keyword research – which means all aspects of keyword research and selection – must be your goal if the research is to be effective and yield optimum results.

All inclusive keyword research

When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by to find products and services online – and find out which keywords are targeted by competitors who are doing well in their Internet marketing activities.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. In addition, you can certainly make good use of your website logs as a source from which to learn which keywords have brought you the traffic in the past.

Be sure to select keywords that clearly define your business and products to drive traffic from the search engines and directories; and make good use of the information which is obtainable from those websites that attract get high levels of traffic through general keywords, although they might not end up being sales.

Keywords for search engines and directories

Today, users of search engines and directories are aware of how they work for searching products and services on the net, based on the understanding that these users always look for the better products, locations, niches, etc. Therefore, you should cover all terms for each type of keyword: products, locations and niches.

There are numerous tools available which will help you identify keywords that are effective for attracting search engines; but the challenge here is to determine which keyword is the best to attract generic traffic from the major three search engines, as well as those that are lesser known. Keep in mind also that certain directories can generate as much traffic as search engines, depending on the subject matter.

The Importance of Resume Action Words


The resume tone and style

It is often said, and sometimes repeated over and over again, that a well-written resume is a winning resume; and some might ask, what does that mean? And how can it be determined whether or not a resume is written in a tone and style that employers will respond to? Synthesizing educational achievements, years of professional experience, the numerous qualifications acquired since entering the job market and other inherent employable skills is not easy to document, I’m sure you will agree, if you have been in the position of having to do such synthesizing.

Every phrase or statement you write has to convince your potential employer that you are the candidate best suited for the job s/he is offering; and to do so, you would have had to use appropriate action and/or power words. Such action and power words are described as keywords (verbs) that add strength and positive implication to your job experience, performance, responsibilities and qualifications.

That having been said, however, if you are not familiar with such words, phrases and keywords, it is important to make a note of the following: When you submit your resume to a potential employer, there are two scenarios that will occur. First, your application will be ran through a computer software program that searches your resume for key terms as indicated by that employer; and if your resume contains those key words, it will be pulled aside for further review, as it could be deemed a well-written resume per that employer’s criteria.

Effect of action words on the resume

Second, a hiring manager – or sometimes a human resources associate – will receive a stack or resumes and scan through them quickly to pick out those that stand out most acceptably, based again on certain key words. It seems clear, based on such computer scans and separation of certain resumes containing specific keywords, that these action words in the resume are critical to your success in obtaining a particular job.

In view of the above you should be cognizant of the manner in which your employment history is listed on any resume document you’re sending to potential employers. In other words, your resume should list each job’s responsibilities in bullet point form with each statement starting with an action word.

Under this scenario, the use of power verbs and/or phrases will indicate to your employer that you are the type of individual (job candidate) who is driven by action and results; and that you can effectively articulate your professional experience, thus showcasing your communication skills. Such articulation of power verbs and phrases could look similar to this small sample of action words which might be helpful when formulating your own list:


Action words to personalize your resume

  • created
  • developed and implemented
  • managed
  • delivered
  • designed
  • facilitated
  • negotiated
  • coordinated
  • budgeted
  • acted
  • communicated
  • consulted, etc.

This is a very short sampling of action words, but there are many resources on the Internet containing extensive listings of action words and phrases which can be obtained with a little research; but be careful to use only those terms that are relevant to your field of experience. Your best bet would be to locate resume samples provided by professionals in your industry.

Review these resumes for ideas on how to list your responsibilities, but be mindful that you do not copy exact statements from another person’s resume; and while you can do your own research, you will want to make sure that your resume is personalized to your own professional experience.

Evaluate and review your resume action words

Also avoid falling into the trap of using the same action word(s) over and over; and if you have, in fact, managed multiple projects you may want to be a bit more specific about your role in each. For example, maybe you were the communication liaison in one project, while you were the project manager for another. If this is the case, simply begin the first bullet point with “communicated,” and the second bullet point with “managed.”

However, be aware of the words you are using and consider their value in your resume; but do not get carried away with the use of varying terms, especially those that may change your role or your responsibilities. Additionally, you can find key action words in job descriptions. Review your resume against a job description and make sure that all required qualifications are addressed in your statements.

The review will also help you identify action words that the employer uses, which you can in turn use to customize your resume or cover letter to that specific job. Always make sure that you are consistent in the way you list all your responsibilities and qualifications, and make sure that your statements exude positive attitude and focus on actions and results. By doing so, you are guaranteed to create a winning resume that will get you noticed.