Your Small Business May Need a Virtual Assistant


If you are the owner of a small business, you probably spent most the early years dealing with most of the duties required to keep the business operating in an efficient manner. You know the kind of duties that, though mundane in nature, are very much a part of any business or entrepreneurship:

Clerical work that includes everything from answering the phone(s) to typing up contracts and balancing the books, in addition to writing checks to merchants which, ultimately, is the task that determine whether or not you get the services necessary to keep your business operational.

Those early years in business consist of some of the longest days – and some nights – a small business person or entrepreneur has to endure. You are afforded very little time for rest or leisure because, in addition to doing what you do best (generating revenue and managing the business), you had to do everything else.

As an entrepreneur you know your time and money are worth more when you are able to concentrate on what you do best and leave the rest to an assistant. The kind of assistant you can readily afford without the need to establish workman’s compensation, or withholding and payment federal and local taxes on behalf of your employees.

I’m referring to Virtual office assistants who work from their own home-based offices and are highly trained in their skill areas as well as a variety of technologies. Many of them have advanced degrees as well as years of professional experience. Not only can a virtual assistant relieve you of mundane, everyday tasks, but also in many cases, s/he can even help you grow your business.

One of the biggest benefits to hiring a virtual assistant is the ability to delegate work to people who have better skills, and can do work you don’t know how to do, don’t have time to do, or just don’t want to do.

The next big draw (when considering virtual assistants over bricks-and-mortar assistants) is that virtual assistants only clock-in and work when you need them and use their own resources. In other words, they’re not charging you to sit there and play solitaire on a computer you purchased for them.

Here Are Some Reasons that Justify the Use of Virtual Assistants:

  1. Your VA receives calls routed to his/her home office phone and your prospective customers do not receive a voice mail. You pay only for the minutes that the VA is on the phone
  2. You need to confirm appointments for the week. Your VA calls the appointments and notes who is confirmed and who must be rescheduled. Your VA even updates your calendar online, if you’re using a mutually accessible calendar program.
  3. By purchasing a software program that installs a desktop electronic billing system on the VA’s computer, billing can be done off-site. The software vendor technical support trains the VA to use the program, then you email or fax information to the VA, who then does daily electronic billing or accounting services to get your billing done.
  4. You are preparing a marketing plan and need further information. Your VA can contact possible advertising outlets on the Internet, magazines, periodicals, newspapers, etc. and acquire information on pricing, publishing dates, publishing deadlines, payment policies, etc. All information is compiled into a report for you to review.
  5. You are preparing a direct mailing and need to verify your database. The database is sent to your VA via email attachment. Your VA telephones each name and verifies name, spelling, title and address. All corrections are made, old names are deleted, and new names are added. The corrected database is “zipped” and returned to you via email attachment.
  6. You need a brochure, business card or flyer for your business. Your VA can design, type and print your advertising material using your own artwork or stock art. Your VA can also make the materials ready to print by a professional print shop and simply email the file to the shop for printing.

To be continued. Look for more VA skills in our next post

Being an Entrepreneur: Skillful, Creative, Committed


A small business owner is expected to be creative and inventive, if s/he is expected to succeed in the operation of his/her enterprise. While small business owners are not expected to be geniuses, most of them are entrepreneurs, and therefore must possess the skill, creativity and commitment to their craft in order to be successful. If you have a sneaky feeling that creativity is not one of your strong points, you may then ask, what can I do to stimulate my brain and get it kicked-started? The answer may lie in the few ideas provided in the following paragraphs

Be unlimited

Too many people are ‘limited thinkers’. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a ‘limited thinker’.

You have to be an ‘unlimited thinker’ in order to be a successful entrepreneur or enterpriser. Get into the habit of seeing no boundaries; decide that there are no taboos. Be imaginative, originative, even fanciful. Have the belief that with a bit of focus you can find a creative solution to all of your problems. This is the foundation for a creative thought process.

Be a future-focused writer

Creative ideas invariably come when you ‘look’ into the future. The feeling of propelling yourself forward and seeing the problem solved is a great motivator. Do you think you could achieve the same result if you were backward focused? I don’t think so! Train yourself to be future-focused, always looking ahead, not a traditional thinker who tries to find answers in today’s world.

Once you open your mind to the joys of creativity the ideas will quickly start flowing, as if someone has opened the flood gates! Just like flood water, unless you catch it the ideas are lost for ever. Capture all your ideas by carrying a small pocket notebook with you. As soon as an idea pops into your mind, write it down. It doesn’t matter how outlandish it is, you can look at it in the cold light of day later on.

The fact you are responding to the ideas by noting them will further encourage you to be even more creative – good deeds encourage more good deeds! And the same can be said of “good habits”. If you get into a good habit routine, you will be pleasantly surprised at how your actions will automatically adjust to the good habit routine with little effort on your part.

Be clutter-free & action-oriented

If you are naturally an untidy person, then get out of the habit! A cluttered office will lead to a cluttered mind. You cannot expect your brain to work efficiently when all it’s doing is constantly reminding you how untidy your office is. To be creative remove all the clutter from your life and free your mind.

All of these points are great, but if you don’t take any action with your ideas, then you may as well not have bothered. An idea is nothing but a thought unless you take a specific action to help bring it to life. Periodically review your notebook and see if there are any hidden gems, or ideas which can be quickly actioned.

A lot of your ideas may not suit at all but in there somewhere is probably an idea, which if acted upon, could change you or your business. Commit fully to move forward on as many of your ideas as you can. Don’t be afraid to break down the boundary walls. As John Stuart Mill said, “That which seems the height of absurdity in one generation often becomes the height of wisdom in the next.”

And yes… be a dreamer!

There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill out?

I’ll leave you with this thought to ponder: If you can be creative enough to be dismissed as a dreamer, you may just be on the fast track to success as an entrepreneur. If not, you need a little practice, and NOW may be as good a time to get started as any.

 

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