Blend Email With Other Marketing Strategies!

The concept

Whether you choose to do your marketing online or offline one thing does not change: The concept that no single marketing strategy will be as effective as utilizing a blend of two or more marketing strategies. This does not mean that it is necessary to implement every known marketing strategy to promote your business; but rather, it implies that it’s worthwhile to market from a few different perspectives in order to help achieve business-related goals.

In this article we will take a look at the viability, need and practicality of combining email marketing with other types of marketing to create a successful, multi-tiered marketing strategy and in addition, offer a few observations on managing more than one marketing strategy simultaneously in the hopes that they will prove useful to you in your Web marketing efforts.

The adage

There is an old adage which states that, “Two heads are better than one,” and this could certainly be applied to a multi-pronged approach to Web marketing; because although you may enjoy a great deal of success with your current email marketing efforts it does not mean you should refuse to try other types of Web marketing strategies such as, website creation, participation in industry-related message boards, placing banner ads on your website(s), orchestrating an affiliate marketing campaign and generating inbound links to .

It is important to keep in mind that, while the possibility exists that not all of these strategies will be effective for your business, the liklihood that at least one other option which complements your email marketing will help you to achieve your business-related goals. But there is only one way to actually test the blend of marketing types, and that is to test each one in a methodical fashion simililar to the kind of “split testing” that proved to be so effective for many marketers a decade or so ago, and is still utilized by marketers to evaluate the effectiveness of their marketing strategies.

The offline factor

Alternately you even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Let’s face it, just because these types of advertising do not take place the Web does not mean they will be ineffective in helping you generate more business and profits.

In fact advertising both online and offline can allow you to reach a larger audience to which you can target your advertising. This is especially true in view of the fact that you can reach Web users around the world, but reaching potential customers who do not utilize the Web for purchasing or researching products or services similar to the ones you offer can only be accomplished using offline marketing strategies.

A powerful statement

Popular marketing strategies to combine with email marketing include banner ads and message board participation, but these are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement, in the sense that when you send out emails offering useful information about your products or services, while simultaneously purchasing banner ad space on with content which may also be of interest to your potential customers, you can earn the respect and pique the interest of potential customers.

Furthermore, let’s say you add a third marketing strategy like participation in industry-related message boards. When done right this could well be a powerful representation of your business, even if your potential customers are not currently in need of the products and services you offer; because seeing your business name so often will most likely have a branding effect that is credible and positive in their minds. And branding, which is essentially a process during which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers, will go a long way in boosting your reputation and customer base.

The caveat emptor mindset

Of course you must approach your experiment in blending marketing strategies with a “Caveat Emptor” mindset, because if you are planning to combine multiple forms of advertising, you should be aware that this might involve a degree of difficulty when evaluating the effectiveness of each marketing strategy.

This difficulty is especially true when the marketing strategies are implemented simultaneously. When using only one type of marketing strategy, you can generally attribute increases in sales or traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the most success can be quite difficult.

Methodical work

But remember, this experiment must be done in a careful and methodical manner. Meaning that the best way this situation can be handled is by not making changes to more than one marketing strategy at a time. By doing so you will be able to pinpoint which changes produce an increase in sales or traffic. The methodical approach can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information as to how they learned about the products or services your business offers.

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Proven Steps for Building a Subscriber List

Birth of the WMS model

According to Internet Growth Statistics provided on the Internet World Stats website, in December 1995 only 0.4 percent of the world’s population used the Internet; by December 2005 that percentage had risen to 15.7 percent (fueled in part by addition of the World Wide Web, circa 1997); and by June of this year (2017) the number stood at 51.7 percent of the world’s population using the Internet. So it is reasonable to state that there was a growth rate of Internet use which was indeed rapid.

That having been said, it is probably as reasonable to state that the growth rate of online marketing have surged just as rapidly as that of the Internet (Web), except that it did not cover the same period of time; but as more Web-based businesses were created and vied for a share of the eCommerce marketplace, the need to develop new marketing skills and information products became more evident and, as a result, an increased number of marketing strategies were being discovered and developed to cope with the changing face of business in the eCommerce world.

Needless to say, such growth could not have occurred without a demand for the services provided via the Web and the new business type it fostered. However, there was also demand for online marketing tips and strategies which resulted from the astronomical number of new businesses that were created on the Web and continue to be created, leading to the birth of a new Web-based business known as Web Marketing Strategies (WMS). Part of understanding this seb-set of Web Marketing is accepting the nature of business, the market it serves, and its motivating factor which is profit.

Staple of email marketing

So it follows that while there are companies engaged in WMS activities that are all too eager to help your Web-based business build a clientele for a fee, there are also a number of methods you can utilize to promote your website in a more cost effective – and in many cases – free way. One of these methods is Email Marketing (EM), also known as permission marketing, in which Web-based business owners (known as merchants) can actually engage by getting permission from site visitors to send them emails about their company and/or product offers. Those who grant such permission become subscribers to such emails and are considered members of a subscriber list maintained by the merchant.

The staple of email marketing is a subscriber list which, as stated above, requires permission from website visitors, supporters and past customers of a merchant or publisher (website owner) who are willing to subscribe to marketing materials, newsletters, catalogs and other promotional material via email; and the more marketing emails are sent by the merchant or marketer, the more chances s/he has of making sales and perhaps encouraging more future purchases. To do this s/he, the email sender, must build a list consisting of all those who wish to subscribe to the list.

From this list the merchant or email marketer will be able to designate certain members of the subscriber list as target customers for some product types and other members for different product types. This is considered a good list since these different sections of it will have already shown interest in different product offers the merchant has to show and sell. As list members have a preference for what they’ve seen on the merchant’s site, and have decided they want to see more, and maybe even purchase whatever product or service the merchant – through his/her website – offers they will have the opportunity to follow through on that preference.

Strategic patience

In view of the above many people may harbor the opinion that building a subscriber list takes a lot of hard work and a lot of time to build and collect names and addresses; and when approached in the wrong way this could indeed be true. However, if the correct steps are taken, the process takes a bit of patience and a few solid strategies that have been proven to be effective in building subscriber lists. Such a list-building process can be instrumental in a publisher’s ability to open his/her website and business to a whole new world of target marketing.

The central point here is that simply making the effort to build a subscriber list by utilizing strategies that have been proven effective can take your business to a new level which will often result in increased traffic and decent profit, if that’s your objective, and can ultimately do wonders for your business venture. keep in mind that there are many sources and articles which are accessible from the Web to anyone wanting who wish to build a subscriber list, even though they can sometimes be confusing because there are so many sources; and seldom do they all promote the same approach.

And while different groups of marketers, “gurus” and tutorialists have different approaches in building subscriber lists, be assured that there are certain fundamentals that must be adhered to when building your own list; and some of those fundamental steps are outlined in the following paragraphs.

Steps one & two

Step one – requires that you install a good, workable, legible web form on your website which can be located immediately following each of your articles and/or blog posts, or in the side bar of your website. While some may say that immediately placing a web form on a newly created website is too soon ask visitors to subscribe to a list, there is really no best or ideal time to ask a visitor to opt-in to your list. As long as your homepage provide a quick, good (first) impression and a website visitor finds something s/he likes, that might just be enough reason for signing up.

A good web form for opting into a subscriber list is not hard to come by, and asking your website visitor opt-in to your list is really not hard to do. Simply write a simple short statement inviting your visitors to see more and get updated information about the site and what it stands for. Then there should be an area where they could put in their names and e-mail addresses. This web form will automatically save and send you the data entered on the form; and as more people sign in, your list will grow accordingly and proportionately.

Step two – requires your site’s home page (or landing page if other than your home page), as mentioned in the first step, be as impressive as you can make it; and the articles, as well as the description of your website should be clear, well-written and free of any derogatory language or graphics. Depending on what your site is all about, you need to capture your website visitor’s interest while making your content useful and your site easy to navigate. Do not expect everyone to be tech savvy! Invest in having good programming on your site and make your graphics beautiful while making sure to not overload it.

Don’t waste your time making the homepage or landing page overly large megabyte-wise, since there is a strong possibility that all visitors to your website will not have dedicated T1 connections; so the faster your site gets loaded (a consequence of reduced number and size of the graphics placed on it), the better experience your visitors will have. Go for a look that borders between simplicity and sophisticated knowledge.

Steps three & four

Step three – requires that any products or services you offer via your site be of high quality, value and reliability which in turn will have the affect of satisfying any customer who makes a purchase, and can therefore result in very positive responses. Remember that a returning customer is more likely to bring in more business; and a satisfied customer will more likely recommend new customers that do business. Word of mouth and recommendations alone can rake in more and better business than an expensive ad. As your clientele roster grows, so too will your list; and with more members on the list even more people will get to know about what you have new to offer.

Step four – requires that you maintain a clean and private list while never losing the trust your customers who have entrusted to you their email addresses and other private information; and remember this rule if you don’t remember anything else you’ve read thus far: NEVER, NEVER, NEVER engage in unlawful activities by sending SPAM email to anyone! Bad news has a tendency of spreading fast, and such illegal activities will reach your subscriber list members quicker than you can compose a one-line email.

Be assured that many of your subscribers will most likely unsubscribe from your list as a result of such activity, or even accusations of doing so. Keep your reputation untarnished, because a good reputation will drive more traffic and subscribers to your site/business, as well as strengthen the loyalty of current customers.