Being an Entrepreneur: Skillful, Creative, Committed


A small business owner is expected to be creative and inventive, if s/he is expected to succeed in the operation of his/her enterprise. While small business owners are not expected to be geniuses, most of them are entrepreneurs, and therefore must possess the skill, creativity and commitment to their craft in order to be successful. If you have a sneaky feeling that creativity is not one of your strong points, you may then ask, what can I do to stimulate my brain and get it kicked-started? The answer may lie in the few ideas provided in the following paragraphs

Be unlimited

Too many people are ‘limited thinkers’. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a ‘limited thinker’.

You have to be an ‘unlimited thinker’ in order to be a successful entrepreneur or enterpriser. Get into the habit of seeing no boundaries; decide that there are no taboos. Be imaginative, originative, even fanciful. Have the belief that with a bit of focus you can find a creative solution to all of your problems. This is the foundation for a creative thought process.

Be a future-focused writer

Creative ideas invariably come when you ‘look’ into the future. The feeling of propelling yourself forward and seeing the problem solved is a great motivator. Do you think you could achieve the same result if you were backward focused? I don’t think so! Train yourself to be future-focused, always looking ahead, not a traditional thinker who tries to find answers in today’s world.

Once you open your mind to the joys of creativity the ideas will quickly start flowing, as if someone has opened the flood gates! Just like flood water, unless you catch it the ideas are lost for ever. Capture all your ideas by carrying a small pocket notebook with you. As soon as an idea pops into your mind, write it down. It doesn’t matter how outlandish it is, you can look at it in the cold light of day later on.

The fact you are responding to the ideas by noting them will further encourage you to be even more creative – good deeds encourage more good deeds! And the same can be said of “good habits”. If you get into a good habit routine, you will be pleasantly surprised at how your actions will automatically adjust to the good habit routine with little effort on your part.

Be clutter-free & action-oriented

If you are naturally an untidy person, then get out of the habit! A cluttered office will lead to a cluttered mind. You cannot expect your brain to work efficiently when all it’s doing is constantly reminding you how untidy your office is. To be creative remove all the clutter from your life and free your mind.

All of these points are great, but if you don’t take any action with your ideas, then you may as well not have bothered. An idea is nothing but a thought unless you take a specific action to help bring it to life. Periodically review your notebook and see if there are any hidden gems, or ideas which can be quickly actioned.

A lot of your ideas may not suit at all but in there somewhere is probably an idea, which if acted upon, could change you or your business. Commit fully to move forward on as many of your ideas as you can. Don’t be afraid to break down the boundary walls. As John Stuart Mill said, “That which seems the height of absurdity in one generation often becomes the height of wisdom in the next.”

And yes… be a dreamer!

There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill out?

I’ll leave you with this thought to ponder: If you can be creative enough to be dismissed as a dreamer, you may just be on the fast track to success as an entrepreneur. If not, you need a little practice, and NOW may be as good a time to get started as any.

 

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Boost Traffic to Your HBB Website with Offline Methods

HBB websites: More traffic!

A major concern of all (HBB) Entrepreneurs is to get traffic to their . Most entrepreneurs are eager to promote their business online but, unless the website is ranked high in the major search engine result pages (SERPs), traffic will be hard to come by. This problem can become even more frustrating and demoralizing when you are new to Web Marketing and have a low advertising budget.

Promoting your Web Business offline is a great way of getting over this problem while at the same time creating an image for yourself and a brand for your Home Based Business. Outlined below are popular, free and inexpensive offline methods that have been proven to work, are still very effective today, and can easily be followed by most entrepreneurs for promoting their businesses offline.

Word of mouth

Word of mouth is one of the best forms of advertising your business. Pass the word around about your Home Business and . Let your friends, acquaintances, kith and kin get to know about it. More often than not you will find a few people who are prepared to go out of the way to help you in your efforts.

Jeff Bezos, founder of Amazon.com and one of the most successful entrepreneurs of the Web Marketing era places great importance to this mode of promotion, and he should know. He said on more than one occasion, “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”

Business cards, flyers & brochures

Many entrepreneurs – and especially those who are new to business – do not realize the importance, significance and effectiveness of a business card. The card projects your business image and credibility. Seize the opportunity and pass the card on to friends and acquaintances at parties, seminars, conferences, clubs and other functions. A place to get started is VistaPrint which will supply you I00 cards free of charge if you contact them.

An inexpensive method of promoting your Home Business offline is by distributing flyers. This can easily be produced using your own resources, part of which should be a computer. Provide all the details of your home business and your URL as briefly as possible.

Flyers can be distributed door to door with the help of your family members. They can also be placed at community centers, bulletin boards, libraries, malls, super markets and other places where people gather.

A well designed brochure always captures the attention of potential customers. This too can be done on the computer. If you are unable to design it yourself there are several sites in the internet that will help you design one yourself. One such site is http://www.mybrochure.com. Once it is ready, place them in clubs, bars, supermarkets and libraries.

Automobiles & classified ads

While we’re on the subject of inexpensive ways to promote your internet business offline, let’s take a look at placing bumper stickers or magnetic signs on your vehicles. address, phone number and URL displayed clearly. This is a sure way of getting your website noticed by hundreds or even thousands of people everyday. Your friends could also assist you in this endeavor. Give them some of your products free as an incentive.

Placing Classified Ads in the local newspapers is a great way of promoting your Home Business and they do not cost much. Place a few ads on a regular basis and then request the editor to give your Home Business a small write up in the newspaper. Editors are always on the look out for news and if you are lucky your request will be granted. This will without doubt give your Home Business a great boost.

Novelties and promotional items

Everyone loves free gifts. Items such as pens, key chains, coffee mugs and refridgerator magnets are popular and inexpensive gift items. Imprint your business name and URL on these items and distribute them at conferences, seminars and community meetings.

Promoting your home based business offline requires a certain amount of effort, public relations and organizational skills. Remaining motivated and dedicated is the secret of success in most businesses and the end result of all your efforts will be a steady stream of prospects, loyal customers and traffic to .

 

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