Your Resume and Its Importance to You


The resume in brief

A resume is a one- to two-page document summarizing your career objectives, professional experiences and achievements, as well as your educational background. The resume heading should contain your name, address and contact information. The resume body should be broken into the following sections: career objective, profile and/or summary, professional experience, achievements, scholastics, and references.

Your career objective should be brief, up to two sentences, and it should give your potential employers an idea of how you wish to move forward in your professional life. A concise profile or summary should discuss who you are and how your skills and experience best apply to the job you are interested in. The summary, as well as other parts of your resume, should not contain personal information that discloses ethnicity, sexual orientation, marital status, age, living situations or any other personal information that is not directly related to your career.

It’s your professional representative

Personal profile and/or summary should only contain a few well-written sentences that convey what you can bring to the table in terms of the specific job. Use this section to attract an employer’s attention, but don’t go overboard by trying to be too creative;– keep it professional. Your experience listing should include information on one to five jobs you’ve held, starting with your current or last job, and listing previous positions in chronological order.

The listing should include a date range of your employment, name of the companies or person(s) you have worked for, and the city and state where a referenced place of employment is located (full address of employment is not necessary). List your title and your main responsibilities, with emphasis on duties that are applicable to the type of work you are seeking.

Your education should include college, graduate and post-graduate work, as well as any courses or professional certifications that are relevant to your career development. Achievements, volunteer positions, publications and interests should only be listed if they apply to your professional work experience. References should be listed if requested; best practices suggest not to list generic statements about references being available upon request as this is understood.

Attention to detail will serve you well

In the competitive, internet-driven world of job searches, your resume represents you to potential employers; and it serves as your tool to attract attention, get the interview and/or get a job. A great resume will make you stand out from other candidates by showcasing your aptitudes. Think of your resume as your sales pitch, since you need to sell yourself in the best possible way. Invest some time and research into developing your resume.

You will want to make sure that your resume is error free, so– double check your grammar and spelling, make sure that all company and school names and cities are spelled correctly. A resume containing errors, no matter how minimal, will give your potential employer the impression that you lack attention to detail, that you don’t take time to double check your work, and that you are a poor communicator.

Additionally, make sure that your resume is formatted well. Stick to basic fonts, like Arial and Times New Roman; and keep the font size and color standard. Do not use large fonts or multi-colors in your resume! And don’t go overboard with bold, italicized, or large-cap text. Keep your format consistent and make sure that the resume looks great when viewed online as well as in hard copy print.

In short, a good one gets the job done

Keep your resume to one or two pages, as– any additional pages could give an impression that you either don’t know how to concisely summarize your education and experience, or that you are listing unnecessary information for the sake of taking up space. If you’ve never written a resume before, reference books, Internet resources and assistance from a professional resume writing service are all available and can easily be accessed.

A well-written resume can make the difference between being stuck at your current job and getting an interview to land the job of your dreams, or as close to it as you can get depending on what your dream job is.

Landing Pages: Essential to Affiliate Marketing


Landing pages

Put a landing page in your marketing toolbox – As an affiliate marketer, you will need to perform certain tasks and you’ll need a set of marketing tools to assist you in the performance of those tasks. However, what you don’t need to be concerned with is the development or creation of the products and/or services (‘products’) you are going to market, because they are all ready to go whenever you are. Consider the following scenario.

You have already signed up with the Google Adsense program or with other affiliate marketing programs, and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set on being the next most successful online businessman; but is there something else you might have forgotten to prepare? Maybe nothing! However, have you thought to prepare landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to when they click a search engine results page link or an ad on the Web. For affiliate marketers, landing pages are utilized to entice website visitors to spend more time browsing their pages; and for merchants they are used to direct potential customers to particular product pages on their websites. Keep in mind that most product links on an affiliate’s website would lead to unique landing pages created by the merchants.

Landing pages are, at most times, not really different from other web pages in a particular website, especially if the website referred to is an e-commerce site. Some online business persons would even use the homepage of their websites as the landing page for their ads. Are these business persons making a big mistake? Or should you follow their method in creating landing pages for your ads?

Well, you can always follow what most online retailers do: direct their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profit, you’d be better off creating a special landing page for your web ads. Why? There are a few reasons why you need to use landing pages for your web ads. And take note that it would be much better if you create a great landing page as oppose to a so-so one.

Pay-per-click

It is the only way affiliate marketers get conversions – There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click (PPP) basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his/her service.

As a merchant, you earn money through conversions —that result when a visitor is directed to your site and actually buys a product before leaving. Without these conversions, you actually earn nothing from the program. Also, the more visitors your affiliates have directed to your site, the larger would your expense wpould be. And the only way you can recover from these expenses is through conversions.

Of course you probably won’t get any conversion if you post an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store from which to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know where and how to purchase that product?

It is therefore important to have landing pages for your ads because it is the only way for you to earn some money in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

The home page

Other web pages may just not be enough – Many affiliates make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contain a lot of links to other pages or to other websites.

The same is true for the other two pages mentioned. If you want to be successful in an affiliate program, it is best not to have your landing page to cater to the needs of various people, most of which may not be really interested in your product.

When choosing a landing page, you must always have the customer directed into that page you intended. Therefore your landing page must be relevant to the keywords and content you placed in your ad. It is also important that the landing page induce your visitor to take action by clicking on one of your product links or at least provide leads for potential customers.

A primary business tool on hold

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now; and don’t get wrong idea; it isn’t enough for you to have just a landing page…it should be a great landing page. Good luck!