Blogging Basics


Blogging for beginners

This post could have easily been titled, Blogging 101, because it consists primarily of information about the blogging vocabulary, which any blogging enthusiast would agree, is essential to a thorough understanding of what comprises a blog.

In other words, every newcomer to to know the meaning of terms such as blog, platform, domain, domain name and web host; and once s/he has mastered these key elements of blogging, s/he can enter any conversation about blogging with confidence.

In fact, after the new blogger understands exactly what a blog is, s/he will then be on the way to passing the critical test of choosing an appropriate topic about which to blog. Such a topic should be recognizable and compelling, but must also be presented in a way that extends to readers an invitation, as well as the opportunity, to participate in an ongoing dialog with the blogger and with each other. At times the mere definition of “blog,” which is short for weblog, poses a problem for some who are not familiar with the term or the activity; but the term weblog is defined by Dictionary.com as:

Essentials of a blog

“a personal Web site that provides updated headlines and news articles of other sites that are of interest to the user, [and] also may include journal entries, commentaries and recommendations compiled by the user;” and although the word blog have at times been defined in other ways, this contemporary definition should be enough to clear up any misconceptions of what a blog is. Articles written and published (publishing is the process by which content is placed on the Web) to a blog are described as posts and are presented in reverse chronological order.

So essentially, a blog is comprised of articles, journal entries, commentaries and other such content posted and updated on a regular basis. And although the majority of blogs are in text form, there are also photo blogs and video blogs which may sometimes incorporate text content on a given blog-site, or may be the singular kind of .

There are that are mostly technical in nature, but should be studied or researched by individuals who are thinking about setting up their own blogs for the first time. Such terms as blogging platform, web host, domain and domain name cannot be avoided or ignored by individuals – including bloggers – who intend to publish content to the Web, because the terms describe integral components of blogging in particular and Web publishing in general.

Technical aspects of blogging

So let’s take a closer look at these technical terms.

Blogging Platform is a computer software program that allows individuals to write posts and to update their blogs. A blogging platform is also used to design the look of a blog, in terms of color scheme, formatting and font size. Some platforms are WordPress, Blogger, Linked-In and Tumblr (a photo blogging platform).

Web Host (or host) is an entity that provides the space which a blog or website occupies on the Web. Hosting can be described as a virtual file cabinet where the blog (and other content) is stored and made available to visitors; but without hosting for such content, it cannot get on the Web.

Domain is the Web address of a website, Web page, video or blog that is published to the Web; and while most domains might end in .com, there are some that will end in .net, .info, .biz or one of several other extensions, depending the kind of blog being published, and the purpose for which it is being published.

Domain Name is what the domain is actually comprised of and can also be the name or title of a blog or website, but may also differ from the blog title. For example, in the Web address, “www.tpjaveton.net,” the domain name is “tpjaveton” and, as is true for this blog, the online address differs from the blog title, which is TPJaveton WebNet, although the title could easily have been identical to the domain name.

Your uniquely creative blog

In conclusion, having a relatively good understanding of what a blog is, as well as a working knowledge of the technical terms of like domains, domain names and Web hosts will be exceedingly helpful to new bloggers from all backgrounds and professions who aspire to share their own unique stories with interested members of the larger WWW (Wide Word Web) community.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

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Making Residual Affiliate Programs Work for You




Affiliate payment structures

The term residual income, when used in the context of long-term income, can be replaced by the term, leveraged earnings which might be the most coveted source of income in the sales profession. The most significant difference between the two methods of earnings might be that residual income is earned repeatedly for a single sale by the individual salesperson, whereas leveraged income is earned repeatedly based on the sales of others (recruits/sub-agents).

It is important to understand however, that leveraged income can be earned without residual payments when group leaders, managers, recruiters and other such agents have utilized their leadership skills to hire, train and motivate other people to go out and make sales that are considered “one and done” with no prospects for repeated payments on the sold item; unlike sales of magazine subscriptions, insurance policies or membership dues, which are paid for on an ongoing basis.

But staying on the subject of affiliate marketing and the various programs and payment structures utilized by online merchants, if you are a webmaster in need of additional income; or you are planning to but you do not have a product or service to sell, affiliate marketing may be the best solution for your particular situation, since you really wouldn’t need to worry about creating a product because the merchants will provide them.

Affiliate-merchant relationships

All you would need to have is a website with interesting content that is related to any product or service you decide to market. By joining a particular affiliate program, or by becoming an independent affiliate representing various merchants, you can start earning money right away thereby meeting the financial demands of your unique situation; but in order to ensure that your earnings from sales can be relied upon to come repeatedly, you will have to align yourself with those merchants that offer residual income, a task that may be easier said than done.

To be a good or and make the kind of money you expect to make it is important to understand the nature of affiliate marketing as it relates to the kind of business relationship that established between merchant and affiliate. In affiliate marketing, an affiliate agrees to direct traffic to a merchant’s website or product page, and if that traffic is converted into the visitor taking any kind of action like making a purchase subscribing to a service, the directing (referring) affiliate will be compensated.

Compensation may take the form of either a percentage of any sales made in the form of a commission or a fixed fee predetermined upon the application of the affiliate with the merchant’s affiliate program. Based on this kind of arrangement between affiliate and merchant, both having mutual interests in its success and deriving mutual benefits from it, affiliate marketing has become one of the most popular Web marketing methods today.

Set fee versus residual income

In fact, almost every merchant or retailer site today offers an affiliate program that any one can join; and most retailers would entice people to become affiliates or members of their program by promising great , lifetime commissions, click through incomes and various other benefits; but would it be reasonable to think that all these affiliate programs offer the same benefits? Read on to learn how reasonable such a thought might be.

Most affiliate programs would pay affiliates a one-time commission for every sale or lead referred to the merchant’s website by those affiliates; and such one-time commissions are usually large – ranging from 15% to a high of about 60%. Other affiliate programs would pay a fixed fee for every click through or visitor referred to the merchant’s site by any affiliate; and programs like this often pay a smaller amount for every click through – usually not amounting to any more than half a dollar, even in the case when no purchase is made but the visitor becomes a lead.

Residual affiliate programs usually pay only a small percentage of a sale as commission for every sale referred by the affiliate to the merchant’s site. This commission is often in the range of 10% to 20% of sales made; and because of this many people ignore residual affiliate programs and opt rather, for the higher paying one-time commission offered by other affiliate programs. So depending on their financial objectives and individual preferences, marketers make their choices.

Contrasting income modes

However, for a marketer to ignore residual affiliate programs based solely on the fact that fees or commissions are smaller would be to forego a reliable and – over the long term – substantial income stream; because despite the fact that residual affiliate programs pay at a lower rate, merchants offering such programs would generally pay regular and ongoing commissions for a single affiliate initiated sale. That means you, as an affiliate of a affiliate program can get paid on a regular and ongoing basis.

Just to elaborate a little further, suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale. The second merchant also offers an affiliate program, but it is a residual affiliate program that pays only $10 monthly for every single affiliate initiated sale for every customer that opens a hosting account.

Naturally an affiliate may get attracted to the larger commission of $80 being offered by the first merchant, instead of the smaller amount of $10; but by thinking things over before actually getting involved with one or the other, the affiliate may be able to better understand that the second merchant is offering more of an opportunity to earn a larger amount of money since the $10 will be made on a continuous basis for as long as the customer has the account.

A primary business tool on hold

Making the choice

So for the same effort of getting one customer to subscribe to the merchant’s service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs. That having been said, are residual affiliate programs worth promoting? Definitely yes, because you from these types of affiliate programs in the long run; and would residual affiliate programs work best for you? It depends, but with the benefits that residual affiliate programs can provide, it would really be unwise to ignore such programs.