Web Traffic – Page 56 – TP Javeton WebNet

Traffic generating techniques

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Whether you have created a website for your business or your website is your business you need people to actually view it in order to get your return on investment. But how can this be accomplished? Well like anything on the Web there is no “one size fits all” solution for your website. You need to employ a multi-pronged attack in order to get more traffic to your website. Hopefully you will have a better idea of how to dramatically increase traffic to your site using these simple, yet effective techniques.

The first technique is to actually pay for advertising for your website. This can be done using such services provided by Google, Yahoo and Bing where you pay to have your website listed in their sponsored links section when a user searches for a key term. This will get traffic to your website almost immediately. Always refine each campaign to see if you can maximize the return on investment for each time you place ads on these search engines.

Benefits of outsourcing work

The second technique is to write articles and content. Have content on your website that pertains to the products and services you are marketing. Make sure you check your website logs to see what terms people are searching for and then make sure you write about those topics. Don’t have enough time to do this yourself? A good way around this is to use a freelance service such as eLance.com or rentacoder.com. You could even partner up with a student at a local college or university to write the articles for you.

The student would benefit by gaining valuable experience and would gain writing samples for their portfolio. This is by far one of the most effective techniques of gaining traffic to your website. You must also make sure you publish some articles to those syndication sites that will allow other website owners to benefit from your experience and knowledge.

Search engine submission! collaboration!

The third technique I would recommend is to submit your website to the top three search engines. These search engines include Google, Yahoo and Bing. By doing this you will get increased traffic by users searching for content that you have developed using the above technique.

The fourth technique is to partner up with someone else on the Internet that is selling similar complimentary products. Exchange links with these partners in order to increase your rankings on the search engines. be careful who you partner up with and make sure they are reputable in the field as you are attaching your name to this person or company and what they do could adversely affect you as well.

Build credibility, protect reputation

The fifth technique is to find newsgroups that pertain to your products or services and participate in the conversations. Try not to oversell your products or services as you will most likely be banned from them and really create a bad impression (reputation?) for yourself. Rather, only answer the questions that people ask to make yourself the true expert in the field so that people will visit your website.

These techniques are low cost in order to get people to visit your website. While not the only techniques out there for driving traffic to your website these are some of the most effective techniques that will help establish your website as a true leader in the field.

Introduction

Getting more traffic to your website without spending a lot of money is a process that any Web-based business should strive to learn and make perfect. This process is often referred to as strategy, technique, method, etc.; but it is a process that webmasters spend countless hours, a lot of energy and more often than not, a lot of money to learn. In this article we will cover a few basic steps involved in the process, which will be followed by a more focused look at other ways to get traffic to your site in subsequent articles.

Anonymous to many are a few ways of attracting visitors to your site that do not require risking a lot of cash. But consider the fact it’s not that simple and will take more work on your part. So, if you prefer to work and get traffic to your website instead of paying for it, here are a few simple ways to accomplish that:

First: Submit to article directories

This strategy is perhaps one of the most valuable ways of driving traffic to your website. By writing and submitting articles with a theme associated with your website, you are almost guaranteed to get traffic to your website for an extended period of time.

As long as your articles stay in the directories that you submitted them to, people can find them and the odds of getting traffic to your website are substantial. Some of the submission sites where you can submit to are goarticles.com, ezinearticles.com, dime.com, articlecity.com and Marketingtooltime.com.

Second: SEO and meta tags

Search Engine Optimization (SEO) is a procedure through which you prepare your web site in a way that appeals to search engine algorithms with the goal of getting higher placements on the Search Engine Results Pages (SERPs). Search engine optimization is not hard to learn and there are several software applications that do a good job of SEO. Search engines first look at your meta tags to determine what your site is about. Here are a few key factors when preparing meta tags.

Your domain name should have your keyword in it.
Title tag for each page of your site should include your keyword.
Your keyword should be on the first paragraph of your page.
The image alt tags should include your keyword.
The directory and file names of each page of your site should also have your keyword.

Third: Create a blog that links back to your website

Blog Posts at Blogger.com are readily indexed by Google and other search engines. By updating your blog you are feeding the search engines. and each time you put new content out, the search engines will spot it and th spiders will come.

Putting your keywords in the content of your pages will help you rank higher in the search engines; and by placing a link in your blog back to your site the search engines will follow the link and your site will get indexed and updated more often.

Blogging is painless and it adds a lot of your web pages to the search engine index that and without these pages you will not be found on a keyword search. There are several places to get unlimited blog accounts started with some that are hosted free such as Blogger.com, Another popular blog application is WordPress.com that is hosted on your website.

Fourth: Post in forums relevant to your theme

Posting in forums relevant to your theme will give you the opportunity to place your links to your products and services in the signature line, so you will get visitors from the forum members and search engine, that follow your link. Make sure the signatures you publish in forums are memorable to magnetize readers and make them click on your related link and come to your website.

These 4 marketing tactics are simple and cheaper ways of getting visitors to your website. By implementing the above strategies on a regular basis would warrant a flow of traffic not only for the brief term but also for the long haul.