TP Javeton WebNet

Category: Web Marketing

Induce Opt-in Subscribers to Trust You

Promotional email as a service

While placing barriers and various other protective devices to keep email accounts spam-free has become increasingly popular over the last fifteen years, there remains a category of users who subscribe to email that promotes products, services and various marketing websites. This is mainly because these subscribes want to know more about what the particular promoters are offering that can be beneficial for them.

They expect to be kept posted on what they are interested in and updated on what’s new in the market or field they have elected; but the reasons for their acceptance of these marketing emails may entail far more than just being kept abreast of market trends. One of the most important reasons to subscribe to an opt-in list in the first place is the time saved by the subscriber, especially in view of the fact that scouring the Web for a particular piece of information (some refer to this as research) can be a rather time-consuming task, and most working people don’t have that kind of time to spare.

So those subscribers who view these email communications as a service in and of themselves, accept them as such and have no intention to put up email-prevention barriers. These are the kinds of subscribers and customers that most businesses would be elated to have, but may not have identified the basic element needed to get them, or demonstrated possession of it to the satisfaction of would-be subscribers. And since that basic element is trust, it is not easily meted out in a non-discriminate manner, especially in an environment like the Internet. It has to be earned.

Trust, reward and best practices

The simple fact is that when your customers trust you they will reward you with their loyalty! At the same time however, many internet users have gone to great lengths to protect their email accounts from spam mail, couple with the spam protection offered by some free-mail Internet providers and ISPs (internet service providers), while other Internet-based companies screen the mails their members and supporters receive. So there is a no-holds-barred effort to protect the email inboxes of many Internet users, the “protected” group.

So whether or not you are a member of the protected group of Internet users, if you subscribed to a list, you should be able to receive the email you authorized the promoter(s) to send; and if the promoter adhere to email marketing best practices, email marketing guidelines and the law in creating and managing the opt-in mail list, any email s/he sends containing promotional materials such as newsletters, catalogs and marketing media should in most cases get through to your inbox.

But this has not always been the case because some email marketers – past and present – failed dismally, to act in accordance with the high ethical standards set forth by industry leaders, thereby evoking cynicism and distrust among Internet consumers. They seem not to know that the best way to build a good opt-in list is to induce people to trust them, thereby laying the groundwork for faster and better responses and build up, as well as satisfactory results.

Build a list and gain trust

In other words, if you are an aspiring email marketer, speed is essential because the faster you build your opt-in list the faster word about your site and company would be spreaded around the marketplace; and the bigger the scope of your opt-in list the more traffic you will get, resulting in even more profits. But while the math is easy when you think about it, getting the numbers may not be as easy as it seems, unless you build your email marketing business on a solid foundation of trust.

Getting the trust of your clientele shouldn’t be such a difficult task, especially if you have a legitimate business, because such trust should be based upon your expertise. You have to understand that people rely most on other people who know what they are talking about; so it is important to garner all the knowledge and information about your business as you can. To be quite frank, if you decide to go into a business you probably should have some interest in that field; because if you don’t, it really doesn’t make a lot of sense to pursue the particular field.

Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quicker than someone who doesn’t.

Keep subscribers trusting you

Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, and when those people recommend you, the job of gaining trust becomes easier. They will go to your site and check it for themselves and be given a chance to experience what the others have experienced with you, so make sure to be consistent in the service you provide.

Another tip in getting a customer to trust you quickly is to provide them with an escape hatch by showing them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want; and emphasize on your web form such information on how to unsubscribe from the list. Guarantee them that they can let go of the service whenever they want to, because there are those who would be wary of getting stuck for life and therefore would worry that they’d have to abandon their email accounts or be pestered with spam.

Remember that when you gain the trust of your clients you must do everything in your power not to lose that trust. For example, don’t – for the sake of a quick buck – do anything with their email addresses (selling them, swapping them, etc.), because you will lose many subscribers from your list as well as potential subscribers. But the true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust, so be diligent in your approach to managing your subscriber list, as well as what you do to keep them comfortable.

02/19/2016
Perceived Hindrances to Email Marketing

Marketing on the Web

The explosive growth of Web Marketing as an industry can be attributed to several developments over the last two decades, some tangible like Affiliate Marketing, and others not as tangible; but one of the underlying reasons for such growth is the large number of specialized fields encompassed in Web Marketing. Such fields include but are not limited to: Article Marketing, , Social Media Marketing, Niche Marketing and the various types of info products that fall under Resell Rights Marketing.

You’ll notice, however, that one of the most popular, and highest revenue-generating types of Web Marketing has been omitted from the above list of sub-industries; and if you are not familiar enough with the Web Marketing revolution to recognize which sub-industry is being referred to, it is eMail Marketing.

In fact, the field of eMail Marketing had become such a sought after, profit-generating marketing model that certain activities within the field became overwhelming and threatening to consumers, leading to a law being passed (CAN-SPAM Act) to contain it.

That having been said, some marketers currently participating in other types of Web marketing refrained from participating in email marketing, and we think their reasons for such reluctance to market via email make for interesting discussion. More about CAN-SPAM.

Questions, answers, reasons!

So the first question raised pertaining to email marketing is, should these marketers seriously reconsider the reasons they are avoiding this type of advertising? This is an important question because email marketing can be a very important part of many Web marketing campaigns. Do business owners avoid email marketing for fear of spamming accusations?

If this is the reason it may be that they don’t have a clear understanding of what spam is, and what it is not, so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer; but why are Internet marketers so afraid of being accused of purveying spam? This is a common fear for a number of reasons.

One such reason is the severe penalties associated with sending spam emails; and many marketers know that recipients of spam have the option to report what they think is spam to their Internet service provider (ISP) for an investigation into the validity of their claim; and if the originator of such email is determined to be a spammer s/he will be subject to severe penalties and a blemished reputation as a result of such charges.

Distinguish email marketing from spam

Web marketers are also afraid to indulge in email marketing because they believe their communication messages will not be well received by potential customers. This is an important consideration because Internet users have in the past – and still are to some extent today – been bombarded with spam on a daily basis; and receiving this quantity of spam every day can certainly be frustrating, which will also anger some Internet users who, as a result of such spamming activity, are not likely to be receptive to messages from email marketers.

The fear that potential customers will view email marketing through the prism of spam marketing keeps many Web marketers from taking advantage of valid, legal, well-intentioned and profitable email marketing strategies.

Believe it or not, despite the prevalent problem with spam, many Internet users are still quite receptive to email marketing; and this is especially true in situations where they specifically requested (opted-in or subscribed to) more information from a particular business owner pertaining to his/her products and services.

Potential clients are particularly receptive to emails which provides something of value to the email recipient; especially emails that contain in depth articles and useful tips or product reviews that have most often been appreciated by consumers.

The opt-in validates email marketing

Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.

One final way to prevent email recipients from viewing a marketer’s email marketing efforts as spam is for the marketer to only send emails to recipients who register with his/her website and specifically request that s/he send them additional information and promotional materials. This opt in formula is ideal because it ensures the marketer that s/he is not wasting email marketing efforts on recipients who are not interested in products or services offered by the marketer.

It also ensures that recipients of a given email marketing campaign do not view the informative and promotional materials they are receiving as spam. This technique for compiling an email distribution list is quite effective, but it is important to remember that information on how recipients can opt out of receiving future emails should always be included and a reputable e mail marketing company is a great service to help in this regard.

Provide an opt-out feature!

The “opt-out” or “unsubscribe” instructions and link is important because some email recipients may at one time have been interested in receiving marketing emails, but over time this may have a change of heart; and if they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the subscriber list.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!

02/15/2016
Essentials and Benefits of Building an Opt-in List

Emergence of Web marketing

Since the discovery of online marketing as a viable business model there have been a number of creative individuals who sought to introduce a wide assortment of systems, gadgets, methods and formulas to influence and enhance the growth of this business type. Some of these creative products have endured and were successful in varying degrees, while others failed to catch on and find a niche in the marketplace.

As more Web-based businesses are put up, the need to develop new marketing skills and tools specific to this new medium have emerged. More and more marketing strategies are being discovered and developed on an ongoing basis to cope with the rapid change taking place on the Web and, indeed, in the business world; and with such developments there is sustained growth that helps to attract more participation.

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

With growth in any industry comes added demand, and Web marketing is no different; because as we see more participation in this business, the demand for Web marketing tips, strategies, tools and resources have grown exponentially giving birth to a business within a business: Web Marketing Strategies!

The business of teaching others how to market products and services on the Web has benefitted from the immense success of entities such as Google, Facebook, and Amazon, just to name a few; but not everybody can be a Larry Paige, Mark Zuckerberg or Jeff Bezos, but in trying to emulate them creates a demand.

Elements of opt-in marketing

While there are companies and individual entities that are all too eager to help you – for a fee – with website creation, Web-based business building, and clientele development, it is important to keep in mind that there also many cost-free ways in which you can spread the word about your website’s existence on the Web that are direct and as effective as the fee-based methods; and one such cost-free method used by many marketers is Opt-in email marketing (permission marketing).

Opt-in marketing requires the permission of a willing customer to subscribe to the marketing materials of a Web marketer, with the understanding that such materials would be comprised of suitable and acceptable content in the form of catalogs, newsletters, and promotional mailings via e-mail; and the marketer understands that the more opt-in marketing email s/he can send, the more chances s/he has to make sales. But such an email marketing business can only be done by building a list consisting of all individuals who wants to subscribe to your content and marketing materials.

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

From your list you can expect to get targeted customers who have already shown interest in what you have to offer and sell, since they have willingly signed up to your list. Obviously, these are people who liked what they have seen on your website and have decided they want to see more, and maybe even purchase a few of the products and/or services offered by your company and promoted on your website.

Building an opt-in list

There is a perception that list-building is very time consuming and involves a lot of hard work, especially in collecting all the names and addresses of subscribers. However this is not the case when list-building is done correctly, but it does take patience and effective strategies to build a list.

You can open your website and your business to a whole new world of target marketing; and with some effort on your part, take your business to a new level with increased traffic, more sales and good profits. So if this is the kind of results you want from a Web-based business, you need an opt-in list.

There are many sources and articles available on the Web for anyone to read and follow in building a list; and while the material may seem confusing because of the vast number and wide variety of of sources, you can avoid the confusing aspects by choosing the one you’re most comfortable with and working with it.

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

Different groups of people would have different approaches in building an opt-in list, but no matter how diverse the many methods are, there are always some crucial steps that must be taken in order to build a list, and the following paragraphs discusses them in more detail.

Good Web form and impressive homepage

Installing a good web form on your website that immediately follows the end of your content has been shown to be one of the best ways to attract a visitors attention to your opt-in list; and while there are those who might say that this is too soon to invite a website visitor to subscribe to your list, it is important to remember that your homepage provides a quick good impression of your overall website and business, whereas if somehow a website visitor finds something s/he doesn’t like on another page and has a negative reaction to it s/he could be lost forever.

besides, a good web form for subscribing to an opt-in list is really not hard to do, since it requires a short and simple written statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail addresses, and this web form will automatically save and send you the data that was inputted; and your list will grow proportionately as more people sign in.

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

As mentioned earlier, the homepage (landing page) of a website is the most important page on that site because it is often the first page an individual sees when s/he visits the site, so it’s critical that you make your homepage as impressive as you can. You need to have well-written articles, attractive graphics and a well-defined description of your website; and, depending on what your site is all about, you need to capture the visitor’s fancy.

In other words, make your site useful, very easy to use and easy to navigate; and to do this you have to keep in mind, while creating the site, that most your visitors are probably not tech savvy and therefore may not understand the reasons for the presence or absence of certain website features. Investing in good programming for your site in order to make your graphics beautiful and page loading fast will be helpful, but try not to overdo it, because too much can sometimes be as bad as not enough.

Don’t waste your time making the homepage overly large and bulky megabyte-wise since this can lead to the page opening too slow and your visitors will not have the patience to sit there waiting for it to open. This is especially important when approached from the viewpoint that not all people have dedicated T1 connections; so the faster your site gets loaded, the better it is for your visitors which works to your advantage in the long run. Keep your website design, content and navigation simple but not overly so, and be mindful of serving up too much sophisticated knowledge.

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

Quality products and great service

Providing good products and unmatched service to your visitors and supporters is great way to impress them and win their loyalty, since a return customer is more likely to bring in more business; and as is often repeated by seasoned business pros, new customers referred by a satisfied customer is the best kind of new customers any business can expect. Word of mouth and recommendations alone can rake in more business than an expensive ad.

As your clientele roster grows so will your list; and with more members on the list, the more people will get to know about what you have to offer, both new and favorite products. Also important is the need to keep a clean and private list, which will go a long way in helping you to maintain the level of trust your customers have in you.

The importance of doing everything you can to keep your subscribers’ confidence cannot be overstated; so understand that if you send e-mails to your list that can be construed as spam, they will click the “unsubscribe link” and prevent you from ever contacting them again; so remember that a good reputation will drive more traffic and subscribers, which in turn will strengthen your customer base and their loyalty, whereas a flawed reputation will quickly drive you out of business.

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!

02/09/2016
Practical Steps to Affiliate Marketing Success

Establishing an affiliate business

There are literally hundreds of thousands of affiliate programs available in this eCommerce marketplace, and they all claim to be the best, while many of them try to create the impression that all an individual has to do in order to make money on the Web is use their links and banners, and then wait for the money to start rolling in. That is obviously not the way affiliate marketers begin to make money; although money can, and often does, start rolling in once the groundwork is laid and fundamental steps are taken by new affiliates; so the impression is primarily a false one.

That having been said, an affiliate marketing career can only be successful if the affiliate is ready, willing and able to commit significant time, energy and resources (financial and otherwise) to building the necessary relationships and “following” that s/he can convert into return visitors, referrals and buying customers (traffic) that is the cornerstone of an affiliate marketer’s business. Establishing this cornerstone is not accomplished overnight, and is not made possible by simply placing banners/links on a website and then wait, although links and banners are part of the overall affiliate marketing scenario.

First things first

Individuals who aspire to be affiliate marketers must first determine what kind of merchants (companies that own products which affiliates market and sell) they want to work with from a product-to-website compatibility standpoint; and they must also do the necessary research on a company’s credibility, reputation and commission payout history. Once these two steps have been completed, first-time affiliates can then start thinking about links, banners, buttons, badges and such as well as how they fit in with the design and theme of their websites.

Choosing banners

With most affiliate programs, affiliates are offered a variety of banners to display on their websites; but very few of them will be effective if those banners are not compatible with a site’s content, or if their placement takes away from the sites appeal. The problems with most banners are their size in the sense that if a banner that is overly large (in pixels and kilobytes or kb), it will take a long time to implement (render) and use. Therefore, it is recommended that affiliates use banners that are no more than 15kb in size.

When you, as an affiliate, select any kind of graphical advertising, you should try and keep the theme of your website in mind; because even though graphical ads are meant to stand out and catch the eye of website visitors, they should not be so overbearing that everything else on the page is completely ignored. On the contrary, banners should be placed on website in a way that their presence is complimentary to the site’s design, format and content.

Pop-ups, pop-unders and text link ads

Many eCommerce companies that takes on the role of affiliate merchants now give their affiliates the opportunity to use pop up or pop under ads which, according to popular opinion, are not the way to go; because these types of ads have been known to annoy visitors, and therefore are normally closed before they even have the chance to load. However, if you must use one or the other of these ads, you should opt for pop-unders which only display once per visit, and usually after the visitor finishes his/her visit.

One of the most successful and popular methods of advertising among affiliates is text link ads, because they are easy on bandwidth; they don’t use a lot of space; and they can easily be implemented into most types of page layouts. Good text links provide some information as to why your visitor should investigate some of the offers being made from your website.

Email advertising

The direct promotion via email has really taken off over the last several years, although it has brought tons of spam with it, and was almost entirely responsible for the now famous Can-Spam Act of 2003; so if you plan to use email as a major part of your advertising campaign in promoting your affiliate products, make sure to stand behind what you sell, and make yourself available to answer any questions.

Keep in mind also that many email service providers, including Hotmail (by Microsoft), Yahoo! and Comcast, among others, have installed spam blockers and other software to prevent your marketing emails from getting through to their intended recipient.

Patience

If you feel confident that your website can generate great sales for certain companyies, you should contact them to negotiate an arrangement; but if they don’t seem too enthused to begin with, you should remain patient as companies are approaced every day with affiliates looking to make better deals. The reality remains that most affiliates can’t deliver what they promise, and companies are aware of this fact.

You should always keep in mind that most forms of advertising will take time no matter what methods you plan to use, so devote some time and a lot of thought before you make any type of decision. Although something might not happen overnight, it doesn’t mean that it won’t happen because some things take more time to develop than others; and if you want to get the best out of your efforts, time and resources devoted to an affiliate marketing career, you’d probably be better off if you take your time and get it done the right way, whether it takes a few days or even weeks.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!

11/04/2015
Inclusive Keyword Research Yields Best Results

About keywords and their usage

Keywords are terms or words that relate to particular topics, themes or niches; and these keywords are often used by Internet marketers, website publishers and advertisers to drive generic traffic (Internet users) to their websites and product pages; but keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.

Keyword research is the first step towards a successful SEO (search engine optimization) campaign; but you have to be very careful when selecting these keywords, as such a selection can be very tricky since it involves selecting targeted keywords for a particular website or product page.

The selection of keywords should always be based on various aspects, including product names, services, brands, or general terms; but very often individuals researching keywords forget about targeting geographical terms, especially when they have a global presence. So inclusive keyword research – which means all aspects of keyword research and selection – must be your goal if the research is to be effective and yield optimum results.

All inclusive keyword research

When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by to find products and services online – and find out which keywords are targeted by competitors who are doing well in their Internet marketing activities.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. In addition, you can certainly make good use of your website logs as a source from which to learn which keywords have brought you the traffic in the past.

Be sure to select keywords that clearly define your business and products to drive traffic from the search engines and directories; and make good use of the information which is obtainable from those websites that attract get high levels of traffic through general keywords, although they might not end up being sales.

Keywords for search engines and directories

Today, users of search engines and directories are aware of how they work for searching products and services on the net, based on the understanding that these users always look for the better products, locations, niches, etc. Therefore, you should cover all terms for each type of keyword: products, locations and niches.

There are numerous tools available which will help you identify keywords that are effective for attracting search engines; but the challenge here is to determine which keyword is the best to attract generic traffic from the major three search engines, as well as those that are lesser known. Keep in mind also that certain directories can generate as much traffic as search engines, depending on the subject matter.

09/05/2015
Entryway to eCommerce and Affiliate Marketing
A HBB/WBB lifestyle

Our lives were changed forever with the creation of this marvelous resource we know as the Internet (the Web), as well as the mass production of computers from the late 80’s and beyond. Today everyone has the potential to be their own boss, whether the individual identifies with a specific group such as stay-at-home moms, manual laborers, multi-level marketers (MLMers) or home-based business (HBB) owners in general.

Any individual interested in starting a business would need only to do search on Google for business opportunities and such a search will provide more results, in more industries, than s/he could ever imagine. However, even though an individual may think it’s easy to make a living on the Web, such an endeavor actually requires a solid business plan and a lot of hard work.

Although making enough money to support the average lifestyle is admittedly not easy in a HBB and/or Web-based business (WBB), it is possible to start and build such a business while continuing to work on your your current job, and as such, your potential market – once your business gains adequate exposure on the Web – is a lot bigger than that of the typical offline retail stores.

A few WBB types

The first thing you will need to do when starting your own home-based/Web-based business is decide what type of business is right for you, and then do the necessary research to support the viability of your business type. Some possible business choices open to enterprising beginners are:
- Affiliate Marketing
- AdSense-Type Programs
- Ghost Writing (if you’re good with words)
- Blogging
- Scrap Booking
- Selling Information Products (ebooks)
- MLM (Multi-Level Marketing)
- Selling on eBay
- Network Marketing
- And many more to choose from!
The methodology

A sampling of how the top 3 choices work

Affiliate marketing programs will pay you a commission for promoting and selling products owned and serviced by companies and individuals commonly referred to as merchants. According to this kind of arrangement you, the affiliate, will have very little contact with customers, as role will be to provide sales leads to the merchants with whom you have m ade agreements to promote products/services.

AdSense-type programs will allow you to place contextual advertisements on any website, blog or video you own or produce. These advertisements are most often in the form of links, banners, buttons and badges produced by Google (originator and regulator of the AdSense program), Yahoo/Bing Network, or other such network. You, as the member and website owner/publisher, will receive compensation (few cents at the most) when someone clicks on a banner or link on your website.

The third method is ghost writing which allows you to use your talent as a writer (word smith?) to compose articles, blog posts, and various types of literary works, including press releases, resumes, sales letters (copywriting) etc., for others who may not have the time or skill to do it themselves and therefore are willing to pay you for doing it.

Starting out

You will probable have to start out as an associate (member) of an already established company such as Freelancer or Fiverr that has the system in place, before branching out on your own. But either way your earnings are virtually guaranteed as long as your work is good and you deliver on time.

When it all comes down to it, you’ll need to set up a business and web site to derive the most benefit from either eCommerce or affiliate marketing; and as mentioned earlier such an undertaking entails a lot of hard work, long hours and dedication – although in the end it will prove to be well worth the investment in time, energy and the limited money required to get your business up, running and flourishing.
06/02/2015