Tools – Page 120 – TP Javeton WebNet

Tagging: A viable, time-saving resource

Are you familiar with the latest craze sweeping the web? More and more savvy web users are turning to a new way of searching to find quality information that does not rely on traditional search engine algorithm. Fed up with sifting through pages and pages of irrelevant search engine results to find what they want, web users have switched to tagging as a viable, time-saving alternative to researching for distinct information. This new tagging trend is luring legions of Internet surfers.

Tagging is basically assigning keywords or tags to web content such as photos, web pages or blog posts. When a web user talks about tagging, he is simply referring to how he summarizes what his web page, picture or blog is all about.

With tagging, a user determines what the content is about and tag or labels it. This tag, maybe one or more words, provides a short description of the content or the category it conforms to. It is somewhat similar to bookmarking a web page on a user’s own computer sans the systematic categorizing methods like folders.

Also, instead of the entry being saved on his personal computer, it is saved on publicly available sites or social bookmarking sites that anyone can use to tag web content. Web surfers tag the content they find significant and these appear on the bookmarking sites. Other Internet users interested in the same subjects can then find real content or resources other users found useful.

The significance of tagging

Tagging helps web page owners to know what users are searching for. They then create web content that is relevant and easy to find. In the process, these contents will gain in popularity as well.

If a web page operator made a web page for an in-demand tag that everybody is searching for, he will definitely get highly targeted traffic. Other users who found the content of that good quality web page will bookmark the page making it rise in popularity. As it becomes more popular, more and more users will bookmark it paving the way for more traffic.

By tagging content, it gets to be evaluated by users who decide if the content is useful. If it is useful, free traffic will follow. Another thing with tagging is that a web owner can select several tags for each page in his site. This means a chance to rank high for many tags in the highly-trafficked bookmarking sites that use tags to organize information.

The long and short of tagging

In a nutshell, tagging gives a web owner another avenue for getting his site noticed by buyers without having to resort to advertising. It can also lead to other possibilities. More traffic can stimulate increase in sales, produce adSense income, and earn affiliate commissions. Other users can also subscribe to the web owner’s list. Web users know for a fact that in the web, it is all about traffic. Tagging can help generate a steady flow of traffic which ultimately leads to a solid business.

So, have you initiated tagging?

Traffic boosting tips and techniques

1. Design your web site to be a targeted resource center. Choose one subject and build on it. You’ll gain repeat visitors that are interested in that topic.

2. Offer something that is really free. If people go to your site and what you said was free really isn’t, you’ll lose their trust and they won’t buy anything.

3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.

4. Entice people to link to your web site by giving them something free in return. This’ll increase your ranking in some search engines.

5. Trigger your reader’s emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they’ll get when they win money.

6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers

7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?

9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you’ll have.

10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.

11. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months.

12. You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.