Category: Sales Techniques

Approaches to improve sales and customer retention

Getting Traffic to Your New Website: A Dilemma?

List-building the easy way

One of the most frequently asked questions by new website owners, a question that is still being asked today, is “how do I start getting traffic?” It has definitely become more of a challenge due to the rapid growth of the Web in general, and of Web marketing in particular; But it’s not impossible to get traffic to your new website! There are still TONS of ways to build up your website traffic. Here are some of the most common methods.

To generate website traffic!

Learn Search Engine Optimization – This is probably the most important way that you would want to get traffic and probably the hardest too. Search engine traffic is highly targeted traffic of people who are searching the web for a specific item. If they get to your site after searching for it, you’re almost guaranteed a sale or at least a “bookmark for later”. lot of ebooks on the subject

Trade links with other sites – It’s important to get your site name out there. So trade links with several other sites, even your competitors! People really do look at those links pages and they will find their way to your site from another site.

Post on message boards – When you post on highly trafficked message boards, BE SURE to put your site link in your signature! This is a highly effective form of marketing, especially if the message board you are posting at is relative to your site content. While we’re on the subject of message boards, joining Yahoo Groups is worth mentioning because this method is pretty much the same as message boards. Join groups that pertain to your site’s content and advertise (but don’t spam!!) your site there.

Email signatures, classified site postings, ad space buys

Use email signatures – Make it easy for your customers to contact you! When they write to you and ask for more information, be sure that you are using a signature with your site URL and name inside of it. That way if they want to retrieve it later, it’s easier for them than having to memorize your URL and open a web browser.

Post on free classifieds sites – Sites like Craig’s List or other free advertising classifieds sites will accept your site for free! Just do a Google search for “free classifieds” and you’ll see a ton of sites come up where you can promote your site!

Buy ad space – If your monthly budget allows, you can buy some ad space for your site. Find another site that pertains to your site’s content and ask them what their advertising prices are.

Auctions, offline ads, directory submissions

Hold auctions – Ebay gets TONS of traffic a day, while you’re not allowed to post your site URL within your auction listings, you are allowed to put it in your “about me” page. So think about listing some of your products as auctions and advertise your URL.


Offline advertising – Get custom t-shirts, bumper stickers, car decals, etc made for your site URL. Then whenever you are out in public, you are passively advertising yourself!

Submit your site to directories – If your site is a site about “fishing” for instance, do a Google search for “fishing directories” and see how many directories are out there that pertain to your subject matter. Most of these directories will allow free submissions.

Article writing, press releases, interactive content

Write articles – Writing articles that pertain to your site is another excellent way to get your site out there. Just write a short, informative article of 5-6 paragraphs and submit it to any site that accepts article submissions and make sure that your article includes a link back to your site in your “author biography”.

Submit press releases – Even if your site is a small work from home site (i.e. “Jane’s Recipes”) it IS newsworthy! Let’s say your recipe site released a new recipe called “Vanilla Cream”. Submit a press release about it, I’m serious!! A good place to start is called http://www.prweb.com Or you can do a Google search for “submit press release” and a zillion other sites will come up.

Have great interactive content – People will bookmark your site if you have interactive and dynamic content. Have polls, message boards, interactive games, news items, guest books, item of the day….whatever! Just make the site relevant and have good SUBSTANCE in your site content.

Make traffic generation a routine!

Don’t overload it with silly animated graphics, sounds, etc. That just makes it look like you had nothing else to fill your site up with but this annoying stuff. And Flash intros are only good if you are two years old and need to see flashing lights and colors. Most of all they are slow loading, and people generally click away if they see Flash.

Note: Submitting a press release as a traffic-getting technique may involve more effort and time than most new website owners care to invest in the early going. But you can use this method to get traffic to your new website as long as you take the time to format your press release properly and don’t violate the terms of the press release site(s).

3 Tips Proven to Generate Website Traffic

List-building the easy way

Effective traffic-driving methods

There are time-tested methods shown to increase traffic to your website which have been working since being discovered and introduced to the overall Web marketplace. Sometimes as new methods and marketing technologies become available they are quickly picked up; in some cases because of the novelty and in other cases because they are promoted and advertised better than most.

As the new marketing methods replace the old, some may get the mistaken idea that the old ways of marketing and increasing website traffic are no longer relevant or effective and, as a consequence, they stop using them in their marketing campaigns. However, as will be pointed out later in this post, older doesn’t mean ineffective! Especially if your objective is to increase revenue for your Web-based business.

Did you know that it is actually quite easy to increase your online revenue? And you can do it using established marketing techniques that others may have discontinued using. The first trick is to drive more traffic to your Web business(es). As you know by now, more traffic generally means more money.

Proven methods that generate traffic

No matter what type of site you have, your success hinges on getting as much traffic to it as possible. But like many Web-based business owners, you have probably exhausted many sources for increasing traffic and are now in search of new sources. If so, then I’ve found three traditional ways that are incredible for driving more traffic to your site. The good news is that all these methods are not being utilized by many webmasters.

So if you want to increase traffic to your website for the rest of 2012 and beyond, be sure to use each of the following three traffic-building mechanisms:

Proven traffic method #1: Data Feeds

Do you like the idea of creating hundreds, even thousand of pages of legitimate content? With a data feed, this is possible! There are a number of Web-based businesses that still utilize data feeds as a way to help their affiliates. If you are not familiar with this concept, data feeds are described as files that contain lists of products, descriptions and prices for individual items that are sold by a particular company.

With a data feed, you can create a specific content page for each product. So if an affiliate program has thousands of products, then you can create thousands of pages of quality content. As you probably know, the more content usually leads to more traffic. Data feeds are great for getting natural search engine traffic because they list specific products that people are looking for. If you can find a data feed that is related to your specific website, then you can easily generate more natural traffic for your online business.

Proven traffic method #2: Viral eBooks

Another tool that can dramatically increase your website traffic is a viral ebook or report. Most of the time, a viral ebook will be prepared in PDF format that people can send to their contacts, and it contains your marketing message. It is called viral because every person that receives the ebook is given a reason to pass along your material.

Before starting a viral marketing campaign, it is important to create a reason why people will want to pass along your marketing message. Some of the best reasons can include simple greed or a desire to provide entertaining information to their friends. If you can develop a hook that will take advantage of either of these, then it will be easy to create a successful viral marketing campaign.

What I usually do is create a special 5 to 10 page report on a specific topic. Then I find an affiliate program that is related to the topic. Then I create a mechanism where people can easily brand this ebook with their own affiliate link to monetize the report for themselves. This type of viral ebook is valuable because you can place a mini advertisement or sponsorship on every copy. In addition, you can let the reader know that he or she can make money by offering this viral ebook. As a result, there is a chance that every person that reads the book will click over to your site.

Proven traffic method #3: Blogs

By now, you have probably heard about the power of blogs. If you haven’t created one, then you should use this new information as a good enough reason to do so and take advantage of this traffic pulling tool. With blogs, you are providing your audience with fresh new content about your topic. People love to read them, because most blogs contain new information in an entertaining and easy-to-read format.

The best part about blogs is how much they are valued by search engines. The majority of search engines consider any information on a blog to be important current news, so they pay special attention to articles listed there. As a result, you can use blogs to drive a larger portion of traffic to your Internet business. Learn more about blog marketing techniques

If you don’t consider March 2012 to be too late for setting goals for the rest of the year you should set a goal to get more traffic to your site this year. By implementing these three tools into your marketing mix, you will discover that your web traffic (and income) will dramatically increase.