Category: Products & Services

First Steps Towards Your Own Web Entrepreneurship


First steps: Choosing the business

When starting an Web-based business there are a few things you should consider must-have requirements.

  1. Business Name – Domain
  2. Web Hosting
  3. Advertising (Marketing) Budget
  4. Web Marketing Tools

Among the most important requirements when starting your Web-based business is the business name. Since you will also need a domain name to make it possible for Web users to find your business, it will serve you well if you can get a domain name that is the same as, or very similar to your business name. Reason being, in the case of a Web-based business, your website IS your business; so having a domain name and business name that is the same will improve your marketing and optimization efforts.

Web Hosting is to your Web-based business as commercial space is to your offline (brick and mortar) business. You need a space in which to operate, where your customers can come and visit your store, look around, browse and perhaps make a purchase. Web Hosting provides that space for your web-based business. The Web Hosting company may be viewed as similar to your offline – retail space – landlord. They both provide the space from which you operate your business, making it a must-have requirement.

Exposure for your business

Now that you have your business/domain name and your Web hosting, you’re going to need exposure for your business. This aspect of your Web-based business can also be compared to an offline – brick and mortar – business in that advertising is essential to the success or failure of the brick and mortar and is even a more crucial element to your Web-based business because you would not have the benefit of “walk-in” traffic with a Web-based entity. So you must have an advertising and marketing budget.

In order to be as proficient in marketing your Web-based business – as you must assume your competitor is – you will need a Web marketing toolkit consisting of the kind of Web marketing tools you’re most comfortable with to facilitate your marketing campaigns. This is an area in which you will find several options. Web marketing tools you will be able to choose from include (it’s assumed that you’ll have a computer and internet connection):

  • Website/Blog
  • Lead Capture Software
  • Autoresponder
  • Video Producer
  • Web Conferencing
  • WYSIWYG or Other HTML Editor

You will also have at your disposal a number of Web marketing methods, techniques and resources that are proven to get results based on prior use by many successful and well established Web business owners who came before you. Types of marketing I refer to are:

  • Content Creation (Article Marketing)
  • Social Media Marketing (Social Networking)
  • Copywriting (Salesletter Composition)
  • PPC (Pay-Per-Click) Campaigns
  • Traffic Exchange Surfing
  • SEO (Search Engine Optimization)

Profitability: The ultimate goal

Some of these methods you may not be familiar with in the early days of your Web-based business. However, you will always have the option of hiring someone who is an expert in one of these areas to do a professional job for you, which is why an “advertising and marketing” budget is among your must-have requirements.

After you’ve put together the best combination of your must-haves, Web marketing tools and types of marketing you intend to utilize, you can then decide whether or not you want to do most of the work, hire professionals to do the work or automate – as much as possible – your Web-based business so as to reduce your workload.

Let’s not forget what may be the most important element of your Web-based business. It must be Profitable! You may requireme that the business have the potential to generate at least $1,000 per month in profit, so as to replace the income from your job, thus making your Web-based business your full time job.

Only you will know the amount of revenue you want your Web-based business to generate. Once you’ve set a monetary goal and your other must-have requirements are in place, you can be off to the best start expected of any Web-based entity. Good Luck!

What Makes Entrepreneurs – Who They Are?




Over the years countless institutions and individuals have asked the million dollar question. What makes an entrepreneur an entrepreneur? What traits or characteristics are inherent to a successful entrepreneur and is one born with those traits? There’s great news! Successful entrepreneurs are born every day!

Some people believe an entrepreneur is born while others believe an entrepreneur can be taught. Some believe an entrepreneur is like an artist – either you have it or do you don’t. Some see entrepreneurs as leaders that are focused, disciplined, competitive, and charismatic, while others see them as huge risk takers. And all of these analogies are right to some degree.

It’s true all successful entrepreneurs share a few qualities and skills that allow them to be successful. These inherent qualities can be taught; but they often seem to be an inherent driving force that sends individuals down the path of being in business or formally training for a career in business.

Entrepreneurs see the world differently. They have the ability to see the world as a system. They have the ability to see something in its entirety and as an integrated unit, and they seem to possess the ability to see opportunity within the global picture. They are what is called a system thinker.

There are other characteristics they possess. Entrepreneurs possess an overpowering need to achieve and tend to be very competitive against themselves. They are continuously trying to outthink themselves and others and they are constantly looking for the edge. This is a process that occurs as naturally as breathing and is a driving force behind most entrepreneurs.

They have the determination and dedication to follow through with commitments and they always appear confident and in control. You’ll notice they also possess a positive aura. They are of the mindset “I can,” and “I will.” They are not afraid of failure because failure is not in their vocabulary nor is it an option.

They are objective but have the ability to weigh risks realistically within the big picture. They have an uncanny ability to anticipate developments which gives them the edge on many competitive situations. Entrepreneurs seem to feel right from their gut, call it instinct. They are a resourceful group that possess excellent problem-solving skills and are able to diligently work through obstacles as they occur.

Entrepreneurs are excellent communicators and recognize how important clear and concise communication is to their success. They also possess a sound working knowledge of the business they are involved in.

When it comes to successful entrepreneurs it’s a question of what came first, the chicken or the egg. Is it inherent qualities that entrepreneurs are born with, or is it that we choose to become entrepreneurs we therefore develop the skills and qualities of success? That’s a question we shall leave to the great debaters to resolve.

What is for certain is that successful entrepreneurs are born every day and that you too can be a successful entrepreneur by developing the skills needed for success.