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Category: Online Selling

Effective Use of Two-Tier Affiliate Programs
Two-tier equates to leveraging

Individuals and entrepreneurs who are unfamiliar with affiliate marketing may consider two-tier a new term, but to those who are involved in such a money-making enterprise the activity could represent an additional income stream. Two-tier can be best explained as an enticing feature of certain affiliate programs whereas, affiliates are allowed to recruit and sign-up other affiliates (sub-affiliates) below them, so that when the sub-affiliates – otherwise known as second-tier affiliates – earn a commission, the recruiting affiliate also receives a commission (override in some businesses).

In two-tier systems the first tier commissions are just like they are paid in a standard affiliate program with the only difference being that such systems have an additional tier or sub-affiliates, whereby first line marketers – or recruiting affiliates – are also paid a commission once their recruits generate sales. Theoretically, affiliate programs can have a multi-tier system with an infinite number of tiers; but there are practical limitations. As tiers increase, the affiliate program draws more webmasters who are mostly interested in making a profit from other people’s work and efforts.

Anyone who is familiar with the structure of a Multi-Level Marketing (MLM) will probably agree that Two-Tier affiliate programs is as close to a MLM as it gets. Think about it this way for a moment: When you sign-up for an affiliate program, you are identified as the first tier marketer, and the person that you recruit or encourage to sign up is the second tier. If the recruiting ceases at this point there is probably no reason to compare the two structures. However, if there are additional tiers comparisons can be made and the Two-Tier affiliate system may be regarded as a MLM.

Opting for your affiliate merchant

Of course it is a well known fact that today’s MLM-structured networks aren’t as effective and successful as they were several decades ago, and along the way to their less-than-optimum performance, some networks have managed to tarnish the credibility of an entire industry. So very few systems, networks or businesses – if any – are eager to be compared to MLMs these days. On the other hand, present day affiliates can freely select from thousands of affiliate programs; and they can quickly switch from one program to another.

You could probably go wrong if you’re thinking that you can depend on your second tier affiliates to do the job for you; but if you want to use two-tier affiliate programs to your advantage and generate more income by encouraging sub-affiliates to sign-up below you, it is important to make sure that you carefully choose your affiliate merchant. Select those merchants:
- That generate a stable stream of high quality products;
- That payout high or just commissions;
- That offer real time tracking;
- That furnishes you with a proven and tested advertising arsenal;
- That treat their affiliates very well;
- That generate high visitor-to-sales conversion rate;
- That has a user-friendly website to monitor visits & sales stats, and;
- That has powerful marketing tools which can be used to promote their products
Careful merchant selection protects credibility

To opt for anything other than an affiliate program or system which consists of the above features and/or characteristics is simply a waste of your time and effort; and what may be worse, you may be damaging your integrity and credibility once you start promoting poor affiliate programs. Make no mistake, your visitor will be quick to make the presumption that any product or service you’re reselling must also be dreadful. That’s the reason why it is important to opt for first-rate affiliate programs.

Top-rated affiliate programs allow you, not only build up a good relationship with your visitor, but also to easily get more sub-affiliates to sign-up under you. You should also be cautious of some affiliate programs that give more importance to profits that can be earned by taking on other affiliates, than on the income from sales; because you’ll just eventually find out that someone has already close those sales without informing you.

You’ll find that a program which places a premium on sub-affiliate recruiting usually offers very low first-tier payments; but extremely high second-tier commissions. However, if you want to start an affiliate program of your own, you certainly have the option to decide whether it will be a single tier or two-tier affiliate program. No one can truly predict which of these two programs are better; but let me say to you that the benefits which can be derived from a two-tier affiliate program are several.

When two-tier works, it’s advantageous!

First, your profit will increase due to increased sales from the customers that your second tier has referred. Second, you have a much broader customer base to which you can sell your products and services. Then, you gain more and stable income because the customers referred by your affiliate and sub-affiliates could probably develop a lifetime loyalty on your site and your products. Plus, you’ll have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers.

Two-tier programs have been a proven effective money makers and should be the number one choice for budding affiliates, as well as affiliate program managers. And keep in mind that when you start generating profits from your site in addition to your tiers, you can consider this the right time to conclude that you have used the two-tier affiliate program to your advantage. All this without ever having to be compared to a MLM. Good luck! 🙂
08/21/2015
Setting Yourself Apart From Other Affiliates

Affiliate marketing entrepreneurs

Considered as one of the best and easiest way to earn some money, affiliate marketing has been – and still is – attracting many individuals who prefer to represent themselves as entrepreneurs in this type of business. But as competition has gotten a bit more intense over the last 5 years, these individuals may need to find ways that will distinguish them from the “pack” of affiliate marketers.

Consider for a moment that many competing affiliates are promoting the identical program, in a similar or identical zone and perhaps on similar or identical websites; and therefore haven’t found a way to create a USP (Unique Sales Proposal) and break away. If you are an affiliate who find yourself still a member of the “unable-to-break-away” group, following are a few tips that you might want to consider for a change in direction and have the chance to – perhaps – outwit and outplay your affiliate marketing competitors.

The first, and possibly, most important thing is to have your own website; since this tool is very essential to operating an effective and profitable affiliate marketing business, and in so doing, enhance your professional career. Secondly, potential customers primarily go to websites in order to search, and sometimes, purchase items they need. It is for this reason that a short, simple (and perhaps catchy) website address is much easier to remember than a certain URL that an affiliate may be using; and also that you can simply point visitors to a specific page on your site.

Adopt your own unique style and message

Another thing you, as an affiliate, must remember is to have your own ad instead of one prepared by other advertisers and/or merchants, since it is likely that other affiliates marketers would have published the same ad types – prepared by done by advertisers and/or merchants – two, three or more times. In this circumstance, you might wish to email the owner of your affiliate program and request permission to create your own ads. This way, potential customers will not become immune to ads.

It has been reported on several occasions that website visitors seeing the same ads over and over again skip the website altogether, so this could be very damaging to sales and referrals. Besides, your primarily purpose is to attract or encourage website visitors to click and read your ads and be curios enough to click through to your merchant’s website or product page thereby increasing your chances of generating revenue as a result of any purchases made while there.

The third step would be to have a few products of your own which are only available through your website once you have your website up and running; because it is important to have some products or services that your customers can’t find on another affiliate’s site. This might be as close to a USP as you could come without establishing one. The point is that you want your customers to keep coming to your site, and the best way to do that is to have something unique to your site that they can’t find on others.

Find a niche product and learn it intimately

As an affiliate marketer you will be more effective if you choose a certain market segment where you can have a potential leadership or at least a strong challenger role; similar to a niche in which there is a unique product or service demanded by a specific section of the market, and which you are the only one, or part of a very small group of marketers, capable of providing it.

The fourth step is to build a strong relationship with consumers who already buy your product; but in order for you, as the marketer, to fully answer queries from your potential customers, it is best that you buy and try the product yourself. With this particular suggestion you can do a far better job selling a product that you are using. You can share with your potential customers what a great experience you had with the product, and this will make them interested enough to buy the product.

You may also be able to provide support, if necessary, or you may provide a confident tutorial or steps on how to use the product that you are trying to market, based on your personal experience. Utilizing this idea is being totally honest about the product you are trying to market; and if you find out that the program you were promoting is a scam, it is obviously best to stop promoting it and inform your readers about it. This will also help you build credibility with your readers and supports, as well as those consumers among them who have already done business with you.

Honesty leads to trust and credibility

We all make mistakes, and admitting your mistake will boost your reader’s confidence in you. Lastly, don’t try to market everything you see. With services such as click bank, it is easy to become overwhelmed and try to market everything in the click bank marketplace. That is not a good idea. It’s better to focus on one market and then market products that they would want. This is called niche marketing, as mentioned earlier.

Try also to promote a certain product, which conforms to the specifications measured through indications of customer-satisfaction, rather than indicators of self-gratification. It is the customer who decides what to buy, and not the company or the affiliate marketer. The company simply produces products which cater to the needs and wants of their chosen market segment.

Today, different types of business are emerging from all over the world at the multinational level to reign supreme on their specific market segment that they are trying to dominate, and affiliate marketing is one of those businesses. Affiliate marketing is definitely here to stay and it can become a great way to earn extra or even part time income. However, it won’t happen overnight. Like everything else in life, you’re going to have to put a lot of hard work into it in order to reap any noticeable degree of success. Good luck!

08/16/2015
To Make Money in Affiliate Marketing
The nature of affiliate marketing programs

Affiliate marketing programs by their very nature, dictates that participants have the ability to work well with others; in the sense that these programs – also known in some circles as referral programs – are structured primarily on commission-based sales, and as such, those who are most likely to succeed in this type of business will possess outgoing, optimistic and colorful personalities.

A quick example of the referral programs comparison is based on you being an affiliate marketer, in which case it is probable that you would own a website from which to direct your site visitors to a merchant’s product page in hopes that they make a purchase. The redirection is what has been described as referrals for which you will be paid a fee or commission – depending on your arrangement with the merchant – if and when they make any purchases.

That having been said, affiliate marketing is much more than a mere referral service, since many affiliate marketers have created significant numbers of marketing and advertising campaigns for which they appropriate rather sizable advertising budgets. In other words, affiliate marketing is a business to those who run it as such, and a referral service for those who prefer to do the bare minimum; but keep in mind that it is also the kind of business in which you get out what you put in.

An affiliate program that fits you

If you already have a website set up, you can run an affiliate program from it, or you can simply build a site to promote a particular product/service (‘product’) on behalf of the merchants who own that product; and as long as the website brings in more cash than it takes to build or maintain, you really should be okay…and quite possibly just okay, if you only want to do the minimum.

Like any other marketing system, you will need to be careful in your selection of an affiliate program; because although one of the benefits offered by an affiliate program is providing you with another way to make money from your visitors, you might be more comfortable – depending on your level of skills and expertise – sending them to a partner taking a cut of your profits, instead of creating the resources necessary to sell them a product (sales letter complete with calls to action, sales funnel, ability to accept credit cards, etc.) which could get rather expensive.

Even though it may seem tempting to opt for programs with the highest commissions, those programs won’t pay you anything if your visitors don’t buy the products they are promoting and selling. So with that thought in mind, take a look at the following tips that could be helpful in your selection of an affiliate program that is right for you:

Program selection tips that could prove helpful
1. Do not accept any less than 25% commission, since you can find many programs with great payment structures and high percentages of pay in just about any field.
2. Look for statistical pages that list the number of click-throughs, sales and commissions earned (and paid) so you’ll be able to see how you are doing.
3. Always look for programs that offer a wide variety of tools to put on your web site, including banners, text links, and of graphics.
4. Find out how often you’ll be paid and be sure that the payment schedule meets with your own expectations. Some programs will pay monthly, while others will pay quarterly.
5. Be sure that top level support is included. If they can’t answer your questions in a quick and timely manner, you don’t want to work with them.
In conclusion

Once you learn what you are doing in your interactions with the various affiliate programs, you can really make a lot of money, but that is not to say it will be easy. Nothing worthwhile ever is, especially generating great wealth. If you are just starting out, you should always use common sense and not rush into anything; and as you become more familiar with how things work, you should be well on your way to making a lot of money – and even more importantly – enjoying what you’re doing to make it. If you have to work hard, you’ll be glad you did.
08/11/2015
Combining AdSense with Your Affiliate Marketing

To become an affiliate marketer

There are many who are lured by affiliate marketing, which can be very rewarding to some who fully grasp the concept and commit to pursuing financial objectives, even when they just do business from home. Affiliate marketing programs may be the best career alternatives for those who are sick and tired of their arduous daily work in their attempts to climb up the venerated corporate ladder.

Affiliate marketing is particularly attractive for several reasons, the most significant of which is the ease with which an individual can get into this business. For example, if you wanted to become an affiliate, you wouldn’t need to create, manufacture, buy or lease products to sell, because your job as an affiliate is merely to market and sell products and services (‘products’) made available to you by those who actually own them.

If you have a website – or can have one created for you – and you have the ability to write interesting articles about a topic you like, you can be an affiliate. However, your smooth and uncomplicated entrance into the affiliate marketing business might be where simplicity, ease of performance and accomplishment ends, because subsequent steps to becoming an affiliate you will need to utilize your time, skills, knowledge and money to achieve success in what has become the most competitive market place in the world… the Web (Internet).

Questions about Google AdSense

It is simply not enough to become an affiliate, because once you get involved you would have effectively stated your intentions to sell your merchants’ products or be instrumental in their sale. Of course you want earn satisfactory – if not substantial – commission checks, depending on your financial goals and objectives; but keep in mind that merely being an affiliate marketer will not guarantee you instant success (or any success) if you don’t work on it.

There are many ways to maximize your affiliate income, and since the Internet is such a huge library of information, you can use it to learn about the ways and techniques to increase your income. One such technique is partnering with several merchandisers to promote different products in your website, thereby increasing your chances to earn a commission; but perhaps the easiest way for you to boost your revenue potential is by incorporating Google AdSense into your marketing campaigns.

Of course you’d want answers to a few key questions before going this route. Questions like… What is Google AdSense? What are its advantages? How can it boost my earnings?

So let’s take a closer look at Google AdSense, so you could get an idea of how it could help you in your affiliate marketing entrepreneurship. Product owners (merchants), advertisers and other marketing entities place ads with Google, which is one of the most popular search engines (or tools) for locating various resources on the World Wide Web. When a website owner/publisher join the Google AdSense program s/he is allowed to display ads (product links & banners) designed by the AdSense team on a personally owned website.

To displaying ads on your website

When your website visitors click through these display ads, you earn a small percentage of the fee paid to Google by the advertisers since those advertisers pay Google for every click-through made by a customer, which is why you as an AdSense program participant, receive a share from that payment. What’s really great about the Google AdSense program is that the ads they designed are relevant to your website’s content; and since most visitors of your website are interested in the site’s topic (theme?), compatibility of AdSense display ads helps to keep the visitors interest.

Of course, such compatibility may also induce your website visitors to click through a link or banner, thereby creating revenue for you and a possible sale for the advertiser. Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, the company is able to find ads that are targeted by users of your site. In addition, Google changes the ads on your site as you change the content of your pages, so you can always expect the ads to be relevant to your site’s content.

Having Google ads on your website is also a way of convincing visitors to return to your site. This is important because repeat customers multiply your income without having to exert extra effort to convince them again to click through your links. And your potential to earn doesn’t depend on them alone; since you already have their confidence, they can be your endorsers as well by refering your website to family and friends who probably share the same interests with them.

Income boosting website content

Advertisers in the Google AdSense program range from large international brands to small-time domestic and local businesses, so the targeted market for ads can range widely as well. This adds variety to your site, thereby attracting different kinds of users. As you attract more users, you increase your earning potential as well, and if you are targeting a specific nationality for your site users, don’t worry, because AdSense can be used in different languages.

In order to boost your income through Google AdSense, you must pay attention to making web pages consisting of high value topics and interesting – if not compelling – content. Make content related to high-paying ads so that you’ll give yourself the opportunity to earn more, because some ads pay only a few cents while some ads pay you dollars just for a single click, but it’s not easy to differentiate between them. You will, of course, need to do a little research in order to create more relevant content, and you can always join affiliate marketing forums to get tips from more seasoned affiliate marketers.

Becoming an AdSense affiliate marketer is easy and fast; all you have to do is complete an online form and once your application is approved, you can instantly set up Google ads on your site by simply copying and pasting a few snippets of code onto your website pages and in no time the ads will appear on your site. Take advantage of the favorable circumstances the Internet is offering you and make the most of your affiliate marketing opportunities. Use Google AdSense!

08/06/2015
Using Overture to Drive Laser-Targeted Traffic
Traffic: Key to Web business success

In an online marketing business like affiliate marketing, no traffic means no sales. It’s that simple! Driving traffic to their websites is the primary reason why most affiliates and webmasters easily shell out substantial amounts of money just to get top rankings on the search engine results pages (SERPs). If you – or any other affiliate – begin promoting a product or service on your website or web page, you need to attract a constant flow of visitors (traffic) to your site that can become potential consumers of your merchants’ products and services.

Visitors to your website/web page is one of the fundamental rules for success in any online marketing business; especially if you are just starting out, in which case you’re expected to make a few mistakes while perfecting your method of transacting business on the Web. Even though you might do some things wrong, having enough visitors to your website still gives you a chance to succeed. And no matter how hard you work you’ll never find yourself on the road to success if you lack the one basic element of running an online business. Traffic!

Most successful affiliate marketers will tell you that getting enough highly targeted traffic to your website or product page is the key to success in the affiliate marketing business. However, there are various marketing methods that are proven to be effective in promoting or reselling products and/or service onlines. One such method, which is among the best and most secured marketing strategies that affiliate marketers can employ, is paying for performance. Utilizing this strategy will mean that your advertising dollars will only be spent on results: additional sales, increased income.

Pay for performance preserves the budget

Consider for example, that paying for performance could mean giving a commission to a sales person only when that salesperson generate a new sale. This strategy assures you real profit because you will be in a position to calculate the amount money you have to spend for every new sale that is made. You can also avoid spending any money for marketing, because every penny you expend has resulted either from sales or will help to generate future sales.

Another method proven to be most effective for acquiring sales in the affiliate marketing business is driving laser-targeted traffic towards your web site and converting that traffic to sales by means of “Pay-Per-Click” Search Engines (PPCSEs).

Overture, which was purchased by Yahoo in 2003, claims to be the Internet’s best pay-per-click search engine; and it is the world’s leading resource of Pay-For-Performance search on the web. What’s more enticing about Overture is the that when you advertise in Overture Premium Listings, your site will absolutely appear in the leading U.S. search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active Internet users.

The laser-targeted traffic strategy

PPCSEs like Overture can generate impressive sales activity for you because the search engine permits you to pay for performance by means of attracting precise targeted traffic to your niche. This means people or site visitors who are actively searching for precisely what you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or services that you’re offering.

The strategy works this way: the more exact the keyword is, the better results you’ll receive and the less you will have to spend for each new sale.

Overture drives targeted traffic by keeping you away from the general keywords that tend to be very common and usually more expensive; but by casting a wide net of laser-focused keywords which are more targeted, and not as expensive, results in higher conversion rates. Any marketer, advertiser or website publisher will attest to the fact that attracting laser-targeted traffic through Overture is nothing but a “Win-Win” Situation.

Overture’s strategy also allows your visitors to respond; and you might ask, what’s so important about getting your visitors to respond? Well, in answer to this question, this feature gives you a chance to develop lifetime customers that will patronize your website and will buy products you promote over an over again. Keep in mind that one-time sales can’t be a key to creating a highly-profitable business, especially online. A marketer can only achieve this through PPCSEs like Overture, which gets his/her site visitors to respond.

A traffic strategy for the long term

Another strategy utilized by Overture to drive laser-targeted traffic is having a “Back-Up Response” for those who “almost bought” your product on the first visit. To successfully implement this technique, you need to market and advertise to these visitors over and over until you convert them to new customers. This includes offering them an incentive so that they’ll allow you to advertise to them repeatedly over a specific time span via e-mail or post mail.

Here are some of the back-up responses which you can use:
- Send a free e-mail newsletter
- Give away a free catalog
- Offer a promo
- Run a sweepstakes which gives them the chance to win free merchandise.
Other things that will surely attract lifetime customers to your site is offering valued customer discounts, giving seasonal and special offers especially to your repeat customers and any other incentives to purchase. Don’t get me wrong with this; the abovementioned strategies can certainly develop a trusted relationship between you and your customers, but there is no silver bullet or “guaranteed” formula. Aside from patronizing your products over their lifetime, they may even refer others to you or to your site.

To sum up, one of the most effective and secured marketing strategies that any business person can utilize, particularly those who are involved in online marketing, is the approach of paying only for performance; and one of the most helpful online strategies to create more sales is by attracting laser targeted traffic to your website and converting them to sales by means of Pay-Per-Click Search Engines like Overture.
08/01/2015
To Consistently Grow Your Affiliate Checks

Dispelling an affiliate marketing myth

The promise of earning profits without really doing much of anything has attracted a sizeable number of individuals to the Internet in general and affiliate marketing in particular. However, the questions that arise as a result of this perception are these: Does affiliate marketing really work this way? And does anyone believe that s/he can earn a profit without really doing much?

Such a perception is derived from a description of affiliate marketing that is only half true. That all an affiliate is required to do is simply place merchants’ ads on their websites and then virtually do nothing but wait for someone to click on one or more of those ads and later collect his/her profits. Easy, right? Well, not quite! Many affiliates earn almost nothing from their affiliate programs simply because they do nothing. They fail to grasp that affiliate marketing is but another form of marketing and, as such, affiliates definitely need to market their merchants’ products in order to earn.

Successful affiliates in any program simply don’t sit there and wait for money to come in, because there is no money in simply sitting and waiting. If you want to achieve success in affiliate marketing; and if you want to consistently grow your affiliate checks, you’ll be compelled to do something. To think of creative and unique ways of promoting your merchants’ products and services. Think of ways to induce your website’s visitors to click on the link or ad provided to you by your merchant. In other words, think of ways on how to increase your affiliate sales!

Become a product expert! Get hosting!

So if you’re new to affiliate marketing and you try to follow the easy go lucky route that most unsuccessful affiliate marketers follow, then you’re definitely on the wrong track. But we’re not advising you to stop right there. Rather, we want you to take some steps to make your affiliate program work better and gain more commissions for you. How? The paragraphs which follow consist of a few guidelines that may help you to continually grow your affiliate business while increasing the size of your affiliate checks

You can promote do a better job promoting your merchants’ products and services if you are thoroughly familiar with them and their uses; and in order to gain such knowledge, the best thing you can do is purchase your merchants’ products yourself. This way you can tell your customers about your first-hand experience using the products. You can even write a testimonial or a personal endorsement ad about them; but even you are unabler to purchase the products, you can at least research them.

Get your own web hosting space or at least purchase a domain name that is short, easy to remember and relevant to the topic of your website. You certainly wouldn’t expect a visitors to remember a very long and incomprehensible URL; because if that’s the case you also wouldn’t expect them to visit your website any time soon; which would mean less traffic for your site and the less chance for your affiliate ads and links to be clicked.

Write affiliate ads and maximize networking

It is also a good idea to create a private website and offer access to it to anybody who clicks on any of your affiliate ads. Visitors usually get interested with these private websites; and you must keep in mind that private websites also provide you with a venue to promote your back-end affiliate products.

Many merchants usually wouldn’t mind if you write and design your own ads for their products, as long as you obtain permission from them and present them with a copy of the particular ad before posting it on your site. This gives you a greater advantage over a lot of other affiliates who might be advertising the same affiliate products.

If you previously ignored chat rooms discussion boards and forums, then it is time for you to start focusing your attention on these sources of leads via increased exposure. You can start your own chat or join an existing chat related to your product. You don’t have to promote your affiliate product at once, but find the chance to advertise and promote it as you go along. The same would be true for message boards, discussion boards and forums.

Create a free ezine or newsletter

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don’t always have to promote your merchant’s product since doing so could greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter; but don’t forget to promote your ezine or newsletter on your website.

These are but a few guidelines on how you can increase your affiliate sales and continually grow your affiliate checks. Of course there are several other tips which can be incorporated into your marketing strategy if you think they would work; we won’t discourage you from utilizing them. What’s important is that you be able to find a way to attract more traffic to your site; induce your visitors to click on the ads on your site; and be able to promote your merchants’ products even outside the boundary of your website. If you can do these, there’s no you shouldn’t be able to grow your affiliate marketing business.

07/27/2015