Category: Making Money

Profiting from the sale of personal or business items. Working for pay. Investment purchase at below market prices and reselling at or above market value. leveraging one’s time and resources through the efforts of others for residual income.

Landing Pages: Essential to Affiliate Marketing


Landing pages

Put a landing page in your marketing toolbox – As an affiliate marketer, you will need to perform certain tasks and you’ll need a set of marketing tools to assist you in the performance of those tasks. However, what you don’t need to be concerned with is the development or creation of the products and/or services (‘products’) you are going to market, because they are all ready to go whenever you are. Consider the following scenario.

You have already signed up with the Google Adsense program or with other affiliate marketing programs, and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set on being the next most successful online businessman; but is there something else you might have forgotten to prepare? Maybe nothing! However, have you thought to prepare landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to when they click a search engine results page link or an ad on the Web. For affiliate marketers, landing pages are utilized to entice website visitors to spend more time browsing their pages; and for merchants they are used to direct potential customers to particular product pages on their websites. Keep in mind that most product links on an affiliate’s website would lead to unique landing pages created by the merchants.

Landing pages are, at most times, not really different from other web pages in a particular website, especially if the website referred to is an e-commerce site. Some online business persons would even use the homepage of their websites as the landing page for their ads. Are these business persons making a big mistake? Or should you follow their method in creating landing pages for your ads?

Well, you can always follow what most online retailers do: direct their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profit, you’d be better off creating a special landing page for your web ads. Why? There are a few reasons why you need to use landing pages for your web ads. And take note that it would be much better if you create a great landing page as oppose to a so-so one.

Pay-per-click

It is the only way affiliate marketers get conversions – There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click (PPP) basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his/her service.

As a merchant, you earn money through conversions —that result when a visitor is directed to your site and actually buys a product before leaving. Without these conversions, you actually earn nothing from the program. Also, the more visitors your affiliates have directed to your site, the larger would your expense wpould be. And the only way you can recover from these expenses is through conversions.

Of course you probably won’t get any conversion if you post an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store from which to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know where and how to purchase that product?

It is therefore important to have landing pages for your ads because it is the only way for you to earn some money in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

The home page

Other web pages may just not be enough – Many affiliates make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contain a lot of links to other pages or to other websites.

The same is true for the other two pages mentioned. If you want to be successful in an affiliate program, it is best not to have your landing page to cater to the needs of various people, most of which may not be really interested in your product.

When choosing a landing page, you must always have the customer directed into that page you intended. Therefore your landing page must be relevant to the keywords and content you placed in your ad. It is also important that the landing page induce your visitor to take action by clicking on one of your product links or at least provide leads for potential customers.

A primary business tool on hold

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now; and don’t get wrong idea; it isn’t enough for you to have just a landing page…it should be a great landing page. Good luck!

Camtasia: Boosting Affiliates’ Money-Making Power




A competitive tool

Over the past ten years, the number of marketing affiliates has virtually tripled; and as a result this business of affiliate marketing has become a highly competitive field making it significantly more challenging than it once was. In view of this reality, today’s affiliate marketing challenge is to try and out-perform other affiliates who are competing against them by utilizing more creative methods to promote, market and sell their products/services (‘products’) than they do.

There are multitudes of tips, techniques, strategies and work habits being taught to contemporary affiliates to help them do a more effective job in the planning of their work so that they will increase productivity, earnings and have ultimate success. One method being used increasingly by affiliates to enhance their money-making power is video presentations; and while there are several video platforms an affiliate can choose from – YouTube being the most popular – there are few that can boast high quality, reliability and cost effectiveness.

Some affiliates have embraced video recording technology to such an extend that they believe there is no better way to woo prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Obviously there are few things more satisfying than knowing that, as a result of your hard work, customers are jumping at your offers with excitement and great anticipation to buy your product right then and there, resulting in you getting paid.

This is Camtasia in action: Giving your customers something they can actually see, which in turn can explode your online sales instantly. You don’t even need much training and education to incorporate Camtasia videos into your system and make it work for your affiliate program. Practically anyone can create stunning videos from multimedia tutorials and step-by-step presentations available online; and once your video is being shown to an audience, it’s is like having your customers seated next to you and looking at your desktop, as you’re showing them the things they need to see and hear. All this done on a step by step basis, and if you haven’t had the chance to experience it yet, the following paragraphs outline how Camtasia actually works.

It records, converts & multi-tasks

It can record your desktop activity in a single click and there’s no need save and compile all your files because it is recorded right there and then.

Camtasia can easily convert your videos into web pages, and once converted, you can have your customers visiting that particular page. Videos have been proven easier in a majority of cases, to understand and comprehend than reading text which often presents a variety of problems to some readers based on font style, size and color.

Camtasia videos to go viral, thereby reaching other people that may potentially be future customers. There’s nothing like being visible, displayed on many sites and pages to advertise yourself and get your message out.

There are other things you can do with your affiliate program using Camtasia also. For example, you can…

Create, reduce loss & promote

Create – Camtasia can create stunning multimedia presentations that are proven to increase sales because all the viewer’s senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Save you money – Camtasia can reduce refunds and other customer issues by demonstrating visually, how to use your product in the proper manner. Complaints will also be minimized because all facts in the presentation are there for the customers to just see and hear about.

Promote – Camtasia promotes affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished viewing the video. Make the most of these presentation by putting your site location in the end and direct them there if they want more information.

Multiply & clarify

Multiply – The software multiplies your online auction bids exponentially when you give your readers a feel of what you have to offer. Based on published reports, auctions that include pictures increase bidding percentages by 400. Imagine how much higher it will be if it were in videos.

Increases profit – With Camtasia you can publish valuable info products that you can sell for a much higher price. It will all be worth the price because of the full colored graphics menu and templates that you’ll be using.

Clarify – This technology helps you to minimize miscommunication with your customers by instantly showing them that you knew they wanted in the first place. Your presentation will help them understand clearly, the essence of your affiliate program. The good thing about multimedia is that nothing much can go wrong because it is already there.

And much more!

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program. Note however, that the main purpose of using it Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for the purposes of entertainment and enjoyment, those uses are not really justifiable enough reasons for you exert the time effort and money for this program.

Simply try to focus on your goals and objectives you set for yourself when you decided on an affiliate marketing career; this way your achievements, aided by technological breakthroughs like online video presentations, including one as cutting edge as Camtasia, will go quite a long way in helping increase your earnings.