Internet Business – Page 60 – TP Javeton WebNet

Traffic exchange solution viability

There are many manual traffic exchanges that depend on bells and whistles to attract members, they present games to play, bonus credits for answering questions while surfing, (some of the questions are to discourage cheating, and failure to answer them correctly could result in the suspension of your account); but first you need to know your target audience.

Most people who use traffic exchanges – manual and auto – are not looking to join your program or buy your product, they are looking for the same thing you are. How to get more traffic to their website or product page. They are looking for information. Information is what sells on traffic exchanges, information on how to get more traffic to the members’ websites/pages.

Traffic exchanges can be useful

So how does this help you if you are not selling information? The answer is splash pages and squeeze pages! Use splash pages and squeeze pages to collect leads, then develop personal relationship with them and introduce them to your product or service.

Next you’ll need to find the best traffic exchanges for your purposes. Different people have success with different traffic exchanges even when they promote the same page. Why? The answer to this question will depend on a number of things… What time you surf, how often you surf, etc.

To join a few traffic exchanges for driving traffic to your website, you will need a tabbed browser such as Firefox or Chrome. Firefox is highly recommended because of the extra virus protection it provides, but some have had issues with that browser, so if Firefox won’t work for you try Google Chrome, which is also tabbed, or another tabbed browser of your choice.

Learn the TE features and procedures

Set up your traffic exchanges in groups according to their timer. Timers run anywhere from 10 to 60 seconds, and the closer the timers the smoother your surfing will be. Try to surf no more than 5-8 traffic exchanges at a time, but no more than 10, and keep a look out for the same pages as many pages have the member’s name and/or a photo on them.

If you see the same page over and over, one of two things are happening. One, the member has put his/her page in the exchange more than once – which is encouraged by some traffic exchanges – or; Two, most likely you really are seeing the same page over and over.

If this is the case you don’t want to waste your hard earned credits in that particular traffic exchange. If in doubt use the traffic exchange(s) with a built-in hit ratio. This tells you what percentage your page(s) will be viewed by unique members each day. Some owners only care about the quantity of clicks and not the quality of those clicks – but more often than not – quality will be preferred over quantity, although both are important in the traffic exchange arena.

Use traffic exchanges that deliver best results

Set a certain time to surf, twice a day if possible and the amount of time you can devote to surfing each day. Surf each exchange about an hour each day, for instance if you have three hours to surf each day divide your traffic exchanges into three groups. Whatever time you can allot to surfing, it’s a good idea to divide it up evenly.

You also have to track your pages to see which ones are working and which ones you need to change. If a page works in some exchanges and not in others, simply change the ones that are not working or remove them from the traffic exchange that it isn’t working in. Make sure to always have an extra splash page ready to try in your traffic exchanges.

And remember that the bigger the exchange the more people see your page, but that doesn’t always mean that it is the best exchange. You may get more signups from some of the smaller exchanges than the biggest ones. So if you want more bang for your click, don’t just settle for bells and whistles, do your “Due Diligence” and select the best traffic exchange that suit your traffic needs.

Ideas do materialize… and don’t

How many times have you had a great idea that you just knew was going to be the foundation of next multi-million (billion?) dollar company? If you’ve had the idea(s) but don’t see the beginnings of that fortune 500 company yet, don’t worry because you’re certainly not alone in that big-idea-big-dreamer’s club. I have had a number of those ideas – and believe me – they’re still coming, and I’m still working with each one in its own allotted time.

Having said that, there are a few owners of multi-million/billion dollar companies whose ideas did materialize. But the path from great idea to huge success evidenced by enormous assets is often a long and difficult one. The key is to recognize the uniqueness and potential of the idea and commit to working with it.

To take the idea to fruition

The “spark” for many entrepreneurs is seeing an opportunity that doesn’t yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turner’s part to realize the vision, but he had read the market in a way that few “experts” did at the time.

In realizing the promise of CNN (the idea), Turner demonstrated another facet of the entrepreneurial spirit. Persistence! There are a lot of bright ideas that never reach fruition; but taking a “raw” idea and converting it into a successful business model is, to restate the point, very hard and time consuming work.

And that work never stops. No matter how innovative your idea, the competition is always just behind you. With anything less than constant creative effort on your part, they may not stay behind you. If you’re still with me, here is where I want to elaborate a little on a few thoughts I had as to why everyone isn’t an entrepreneur.

The few million details

No opportunity is a sure thing, even though the path to riches has been described as, simply “…you make some stuff, sell it for more than it cost you… that’s all there is except for a few million details.” The devil is in those details, and if one is not prepared to accept the possibility of failure, one should not attempt a business start-up.

It is not indicative of a negative perspective to say that an analysis of the possible reasons for failure enhances our chances of success. Can you separate failure of an idea from personal failure? As scary as it is to consider, many of the great entrepreneurial success stories started with a failure or a number of failures, and more often than not the latter was true.

Some types of failure can indicate that we may not be entrepreneurial material. Foremost is reaching one’s level of incompetence; if I am a great programmer, will I be a great software company president? Having the wrong attitude can also be fatal, such as excessive focus on financial rewards, without the willingness to put in the work and attention required. Addressing these possibilities requires an objectivity about ourselves that not everyone can manage.

Failure: An option to grapple with

Other types of failure can be recovered from if you “learned your lesson.” A common explanation for these is that “it seemed like a good idea at the time.” Or, we may have sought too big a “kill;” we could have looked past the flaws in a business concept because it was a business we wanted to be in. The venture could have been the victim of a muddled business concept, a weak business plan, or (more often) the absence of a plan.

When small businesses fail, the reason is generally one, or a combination, of the following:

Inadequate Financing – often due to overly optimistic sales projections;
Management Shortcomings – such as inadequate financial controls, lax customer credit, inexperience, and neglect, and;
Misreading the Market – indicated by failure to reach the “critical mass” required in sales volume and profitability, usually due to competitive disadvantages or market weakness.

In a recent Wall Street Journal article titled “Why My Business Failed,” Ken Elias cautions that “even if the concept is right, it won’t fly if the strategy is wrong.” Still, on being asked whether he would start another business today, he answers: “Absolutely. The experience is fabulous, exciting and the possibility of success is always there.”

In fact, even when you have an entrepreneur’s checklist – which might serve as your road map to this relatively unknown path to business development and ultimate entrepreneurial success, the possibility of failure still looms large because there are so many other aspects to business creation, development and management that one misstep or seemingly inconsequential error could be the proverbial straw that breaks the camel’s back and cause the collapse of your entire enterprise. So plan well, be brave, be passionate and don’t give up.

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