eMail Your Resume with Thought and Care




Use diligence in formatting your resume

In order to seek out and apply for the jobs in which you are interested, it might be necessary to post your profile and resume on a job search web site such as monster.com or hotjobs.com. These search engines allow you to upload your resume in a Microsoft Word or text file format, or create one using their forms.

Outside of job search web sites, e-mailing your resume as a form of application has become commonplace. However, each employer or headhunter has different rules on the file types they will accept via e-mail; because while most companies will accept an attachment in Microsoft Word–, you’ll have to be conscious of the font type and size, as well as margins you are using to compose your resume.

If a company requires a text file, you should follow these steps to convert your Microsoft Word document into a text resume:

  • Select File, Save As
  • Name the file (as a best practice, use your name as the file name, and use underscores as spaces);
  • Under Format, select Text Only
  • Select Save.

Carefully review resume before sending

Now that you have converted your file to a text file, make sure to open it and review how the spaces, tabs, and bullet points have transferred over. You may need to do some editing in order to format your resume so that it fits the file type. Note that a plain text file doesn’t allow for bold, italicized or underlined fonts, but you can make sure that all your text is left justified and the spacing is correct.

That having been said, if an employer asks you to include your resume in the body of an email, you should treat this as a text file when formatting. Copy and paste the entire resume in an email and keep the font styles basic; use Arial or Times New Roman fonts and keep the size in the 10 or 12 point range; you can also adjust all the spacing and bullet points as appropriate.

A good rule-of-thumb to follow is to keep the email simple and– avoid bolding or italicizing text, since you don’t really know the type of email software your recipient is using, if they accept HTML, or only text emails. If you are sending your resume as an attachment, format the email body as a cover letter. At the top of the email, include your name and address, as well as the address of your recipient. Typically, the address can be found either on the job listing or at the employer’s web site.

Adhere to employer’s website requirements

If you are sending your resume in the body of an email, follow the same guidelines in terms of the email content; however, don’t assume that including a resume in the body of an email is the only information you should include in your message to a potential employer. Even if the resume is copied into the email, you still need to let your employer know a little bit more about yourself via a cover letter.

Moreover, since you will include your address at the top of the email, feel free to start your resume with a career objective instead of including the heading with your name and address. Much like proofing is critical in perfecting your resume, testing how your resume is displayed in a body of an email or how it opens as an attachment via another computer is important.

Rally your friends or family for help, and send them sample emails with your resume included in the body of a message or as an attachment. This will provide a great opportunity for you to insure that your resume is reaching your potential employers in a format that is clean and professional.

Landing Pages: Essential to Affiliate Marketing


Landing pages

Put a landing page in your marketing toolbox – As an affiliate marketer, you will need to perform certain tasks and you’ll need a set of marketing tools to assist you in the performance of those tasks. However, what you don’t need to be concerned with is the development or creation of the products and/or services (‘products’) you are going to market, because they are all ready to go whenever you are. Consider the following scenario.

You have already signed up with the Google Adsense program or with other affiliate marketing programs, and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set on being the next most successful online businessman; but is there something else you might have forgotten to prepare? Maybe nothing! However, have you thought to prepare landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to when they click a search engine results page link or an ad on the Web. For affiliate marketers, landing pages are utilized to entice website visitors to spend more time browsing their pages; and for merchants they are used to direct potential customers to particular product pages on their websites. Keep in mind that most product links on an affiliate’s website would lead to unique landing pages created by the merchants.

Landing pages are, at most times, not really different from other web pages in a particular website, especially if the website referred to is an e-commerce site. Some online business persons would even use the homepage of their websites as the landing page for their ads. Are these business persons making a big mistake? Or should you follow their method in creating landing pages for your ads?

Well, you can always follow what most online retailers do: direct their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profit, you’d be better off creating a special landing page for your web ads. Why? There are a few reasons why you need to use landing pages for your web ads. And take note that it would be much better if you create a great landing page as oppose to a so-so one.

Pay-per-click

It is the only way affiliate marketers get conversions – There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click (PPP) basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his/her service.

As a merchant, you earn money through conversions —that result when a visitor is directed to your site and actually buys a product before leaving. Without these conversions, you actually earn nothing from the program. Also, the more visitors your affiliates have directed to your site, the larger would your expense wpould be. And the only way you can recover from these expenses is through conversions.

Of course you probably won’t get any conversion if you post an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store from which to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know where and how to purchase that product?

It is therefore important to have landing pages for your ads because it is the only way for you to earn some money in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

The home page

Other web pages may just not be enough – Many affiliates make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contain a lot of links to other pages or to other websites.

The same is true for the other two pages mentioned. If you want to be successful in an affiliate program, it is best not to have your landing page to cater to the needs of various people, most of which may not be really interested in your product.

When choosing a landing page, you must always have the customer directed into that page you intended. Therefore your landing page must be relevant to the keywords and content you placed in your ad. It is also important that the landing page induce your visitor to take action by clicking on one of your product links or at least provide leads for potential customers.

A primary business tool on hold

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now; and don’t get wrong idea; it isn’t enough for you to have just a landing page…it should be a great landing page. Good luck!