Arrival of the vlog
Video blogging is the process of posting (publishing to a blogsite) videos to the internet on a regular basis in much the same way that traditional bloggers post written text to their blogs. A video blog, casually referred to as vlog, is comprised of content that would otherwise be written in text, including the promotion of products, services and other ideas the vlogger may want his/her readers to know about.
Sixteen years ago (January 2, 2000) when “Adam Kontras posted a video alongside a blog entry,” very few of us had heard of a vlog, since most bloggers at that time were engaged in the standard text blogging method. However, a huge swath of the blogging community use videos today, because they have been proven to provide several advantages over text; a better way of expression being only one of those advantages.
Among some of the other advantages of vlogging, according to Debasis, in his article, What is Video Blogging and it’s Advantages, are:
- Increased exposure
- The ease with which videos go viral
- Interactive and descriptive
- Great for tutorials
- Live video blogging
- Money generating potential
A videoblog requires a larger disk space on their respective sites, a faster server, and a whole new set of programs to support it; and vlogs can also be fed through RSS, the technology used to syndicate websites to other RSS aggregators. The video form of communication may entail a lot of resources, but it is certainly worth it in the view of those who would say that one picture is worth say a thousand words. There are even those who would say that video blogging far exceeds the picture-word ratio of that adage.
Vlogging for Dollars
Video blogging works for most people on the internet because it permits them to express themselves in the most basic form, the spoken word; but when view through the prism of a business opportunity or other such enterprising venture, the potential benefits could be numerous. In fact, video blogging has become one of the most powerful tools businesses use to show prospective customers the benefits of a product line or quality of their services. It’s akin to producing and airing a commercial for free; and if done through RSS, video blogging will be most instrumental in reaching a specific target market.
Most folks like to see what they are going to buy, and some would even like to see proof and be sure that they are getting their money’s worth before laying out any amount of money on the product. When viewed in the context of a thirty-second commercial, the great exposure and enormous benefit derived from it, the effect of video blogging on a business’ marketing objectives can be very positive. Simply put, you show your product, potential customers watch it, and if they like it, they buy it; and if you present it well enough, they may buy the product even if they don’t need it.
For many years things were pretty much static on the web, unlike TV, where there is continuous motion. So when a video blogger posts content that is mobile, that post is more likely catch an audience’s attention than not. Add to that medium, a clear, well-wrapped and beautiful looking image of your product parading across a video screen in all it’s glory made possible by video blogging, chances are you’ll get phone call orders in short order.
Vlogging start-up tools
If you are just starting a business you can create a video blog right at your own home, because all you need is your web camera, microphone, video software, and lights; and as long as you know how to use your camera you can start creating, and perhaps finish your video blog in less than twenty hours. This all supposes that you’ve invest in a good web camera – a higher resolution unit for better output, for example – which helps to present your goods in an optimum way to get the best video possible.
You can make a short story or just capture your goods in one take as long as you make sure to get the best profile for each. Be as creative as you want to be, and in as many ways; and keep in mind that lights are important in any video production. Make sure you illuminate the area you are going to use (the production area) entirely, in order to create the best possible video blog. The brighter the area, the crispier the images will be; and you can also use lighting effects for added appeal to the presentation.
Should you require sounds for your videoblog, you need a microphone; because it is important to record you voice as a voice over for promoting the product and its benefit to consumers. Sound is as important as images on a video blog; so it is advisable to make your sound effects as enticing in quality and tone as you make the lighting effects, in order to produce a great video.
The flip side of vlogging
You will also need video editing software, which can be any program, but you need this tool to finalize your work. With it, you can add sounds, delete some bad angles, or insert some still pictures as may be required. Some editing programs are user-friendly and can be used even with little or no knowledge about video editing. In fact, the editing tool need not be too sophisticated, because a simple video editing program should do the trick.
While it is easy to overlook the background while concentrating on the more technical, style and design side of the production, it is important to carefully select your background, since background light has as much an affect on your presentation as foreground light; so make sure that the background and foreground light compliment each other.
Video blogging is great for expression and provide all the other benefits listed above; but it also has a downside, in the sense that it could significantly slow down the computer so others may steer clear of it; and download time may also increase, especially if the customer is still using a dial-up connection. But don’t let these disadvantages prevent you from enjoying all the positive features of video blogging, which can certainly be be an alternative for you in any new business you’re contemplating.
That having been said
All that having been said, you may not even need any of the tools mentioned above to produce a video, because you can now transform any article into a video with just a few clicks and the right software. So keep text and pictures present in your blog posts, giving yourself the capacity to accommodate all possible visitors to your site.
These days, the more creative you are in presenting your product to the market, the more you are likely to succeed; and video blogging offers an interactive way to promote and advertise whatever product or service you need to sell. Get your customers involve; because by doing so, you will impress upon them your content, your brand and any product advantages you offer. Sometimes, that’s all you need to make a sale!
